Brandselling Academy
39
Meet Helena
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A story that we produced for internal marketing og our brand academy for our client that is a large HiFi retailer. I have removed all logos and such but I hope you enjoy the show anyway
Transcript of Brandselling Academy
Meet Helena
This is where Helena lives
This is what Helena drives
Helena loves being with her friends
Helena loves shopping
Helena loves vacations
Helena LOVES music
This is Helena’s stereo
Helena has a crap stereo!
She needs a new one!
What is important to
Helena?
Price?
Quality?
Service?
The music?
The total customer experience!
Many companies want to date
Helena
Why should Helena choose
our client xxx?
Meet Henrik
This is where Henrik lives
Henrik loves fast cars
Henrik loves
soccer
Henrik loves
hanging out with the
boys
Henrik loves Hi-Fi
Henrik loves music
Henrik works atXXX
Henrik is the reason Helena chose XXX
Henrik understands that he doesn’t
just sell products
He sells the way Helena will experience the
music she loves in her home
He is her gateway to a great musical experience
Henrik stages the
total customerexperience
Through outstandingproducts, service and sound
Through understanding &
building relationships with
his customers
Through connecting customers and
products through the music they love
He is a true ambassador in a community of music
lovers
Play the music, not the instrument
By Thomas Stack
Brandculture
www.brandculture.dk
www.thebrandblog.dk
