BRANDS - WordPress.com...forests, thermal pools and geysers, golden beaches and pristine lakes....
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BRANDS
Transcript of BRANDS - WordPress.com...forests, thermal pools and geysers, golden beaches and pristine lakes....
BRANDS
Indigo Brandsis a dynamic and modern company with offices in both New Zealand and Australia. Their focus is on
the importing, distribution and marketing of clothing, footwear and intimates.
FocusThe company’s core focus lies in the wholesale
supply of top-end clothing and footwear products to the Australasian market.
RootsIndigo Brands was established in 2003 by the
company’s Managing Director, Gary Wright. The business was conceived from 22 years of experience
in the New Zealand fashion industry.
How we work Indigo Brands’ Christchurch headquarters have purpose built showrooms which allow their sales team to showcase all their brands in a modern environment of the highest standard. The modern building also incorporates the company’s New Zealand warehousing, allowing a seamless flow between sales, administration, marketing and distribution.
The Australian arm of Indigo Brands mirrors the professionalism of the New Zealand operation, with sophisticated warehousing and distribution facilities, as well as modern showrooms.
Indigo Brands is made up of an international team, whom can communicate in English or Italian if required.
To compliment the very successful wholesale business, the company also operates 3 retail stores. These stores are used to showcase the brands sold by Indigo Brands.
CapabilityIndigo Brands’ leadership in the apparel and footwear industry is derived from twenty five years experience in the wholesale and retail clothing marketplace.
The Indigo Group of CompaniesIndigo Brands is seperated into four seperate operating divisions. This structure provides increased leverage to the key brands that we represent.
Channel ManagementThis experience is applied throughout all levels of the organisation, from distribution and warehousing to sales, marketing and administration. The company regards its staff as its most important asset - all of whom bring specialist skills to the successful operation of the business.
Indigo Brands has a fully integrated and sophisticated computer system to allow operation at the highest possible standard.
Indigo Edge- Diesel -
Future Brands- Scotch & Soda - Maison Scotch -
Marchi & Co.- Denny Rose - Gaudi - Elisa Caveletti - Raphael -
NRG Brands- European Culture - Hosis - NoBrand Shoes -
Who’s already with Indigo?
Brand Delivery Indigo Brands has been established as product category leaders in New Zealand thanks to their innovative and sound business practices.
Product Category LeadershipIndigo brands commitment to achieving product category leadership has resulted in a strong position across many categories within the clothing and footwear market. This has been achieved through a focus of being at the forefront of brand development, product innovation and marketing.
Leading BrandsProduct category leadership has resulted in some of the world’s leading global brands choosing Indigo Brands as their representative in New Zealand.
The company provides a fully integrated distribution and marketing package to its clients. This includes specially tailored sales and marketing plans driven by the unique brand personalities and the the ‘key steps to success’ in the New Zealand and Australian markets.
ClientsIndigo Brands’ commitment to its customers has seen it develop a large client base of over sixty key
accounts with over 150 doors. An extensive network of sales representatives and agents in every province deliver seamless support to clients.
Indigo Brands is driven by product innovation, which, through experience, has been a key determinant in their ongoing success in the fashion industry.
New Zealand - The Facts:GeographyNew Zealand is located in the South Pacific. It is a land of contrasting geography and is fortunate in the extent of its fertile lands. This places the country as one of the world’s most successful agricultural producers. In an area similar in size to the United Kingdom, New Zealand features snowcapped mountain ranges, rain forests, thermal pools and geysers, golden beaches and pristine lakes. These are all within short access from the country’s major cities.
PopulationNew Zealand has a population of just over four million, made up of peoples of predominantly European decent as well as smaller cultural groups including the native Maori, Asian & Pacific Islanders. There are cities throughout the length of the country, with Auckland, Wellington and Christchurch being the major urban centres.
EconomyThe New Zealand economy has traditionally been based around the
export of primary produce including forestry, dairy, wine, grain and meat products. Today, business is increasingly entering into
added-value & high technology industries which has established an increasingly resilient economy. The major area of economic growth
in recent years has been tourism, with exponential increases in overseas visitor numbers. New Zealand is a modern,
western-style economy in the top half of the OECD group of nations. The unit of currency is the NZ Dollar.
Our Mission:Be the leading distributor in the fashion clothing and foot-wear industry within New Zealand and Australia by offering
the world’s finest fashion labels.
To fulfill our mission statement we wish to:
• Work with New Zealand’s most significant retailers.• Build long term relationships with customers and suppliers by offering
exceptional support, honesty and integrity in all facets of our business.• Represent our brands in a manner that would make our suppliers proud.• Be an innovative and dynamic company to work with.• Provide a rewarding and stimulating environment for staff.•
Key Values• Consistent delivery of the highest level of quality products and service to our
customers and suppliers.
