Brands and Performance Marketers: Best practices for creating successful long term partnerships
14
Brands and Performance Marketers: Best practices for creating successful long term partnerships.
Transcript of Brands and Performance Marketers: Best practices for creating successful long term partnerships
Brands and Performance Marketers:Best practices for creating successful long term partnerships.
@Invoca #InvocaSummit
GUEST SPEAKERS
Eric EvansHyperTarget Marketing,CEO
Zac BitsoiVivint,Affiliate Program Manager
John ChallisLending Tree,Senior Director, Performance Marketing
Mike WilliamsRingPartner,President and Co-Founder
Nermin HadzikadunicPrestige MarketingOnline Marketing Manager
@Invoca #InvocaSummit
INVOCA MODERATOR
Sean GeraghtyDirector, Customer Success, Advisory Services
@Invoca #InvocaSummit
SESSION AGENDA• Vetting: New Opportunities• Testing: Defining Success Criteria • Scaling: Smart Growth• Sustaining: Long Term Relationships
@Invoca #InvocaSummit
VETTING: NEW OPPORTUNITIES
@Invoca #InvocaSummit
EXPANDING NEW PARTNERSHIPS
@Invoca #InvocaSummit
TESTING: DEFINING SUCCESS CRITERIA
@Invoca #InvocaSummit
DEFINE SUCCESS CRITERIA● Call duration
● Call volume
● Percent to margin (ROI)
● Conversion rate
● Timeline for measuring success
@Invoca #InvocaSummit
SCALING: SMART GROWTH
@Invoca #InvocaSummit
REVIEW PERFORMANCE
Which campaigns & partners are driving calls?
How many calls are meeting my quality criteria?
How many of these calls are actually converting?
@Invoca #InvocaSummit
SUSTAINING: LONG TERM RELATIONSHIPS
@Invoca #InvocaSummit
TEST, TEST, TEST!
@Invoca #InvocaSummit
Q & A
Eric EvansHyperTarget Marketing,CEO
Zac BitsoiVivint,Affiliate Program Manager
John ChallisLending Tree,Senior Director, Performance Marketing
Mike WilliamsRingPartner,President and Co-Founder
Nermin HadzikadunicPrestige MarketingOnline Marketing Manager
