Brands and conversations
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Transcript of Brands and conversations
brands... start a conversation
or, how a brand can be the
talk of the world
george p. achillias
the brand...
• leader
• want to be reference point
• industry’s trade mark
so far...
job well done?...
nah, Brands’s marketing old fashioned, and DRY!
so far...
• broadcasting marketing
• one way
• dry, no phantasy at all
• old, too 90ties style, wordy
• no conversations
now...
twitter account;boringnot interactivenot sharingnot giving a good reasonto be follower of it!
?
where is your brand?
online presence?
... but job can be made
much much better
or how Brands should start talking and listening the WORLD
all marketing is digital marketing, one way, or another!
before...
what should be done...
what to achieve...
engagement
how...
• set community expectations
• provide cohesive branding
• be up to date
how...
• live authenticity
• participate in dialog
• enable peer to peer interactions
how...
• foster advocacy
• solicit a call to action
engagement
watching
curating
producing
connecting
sharing
people B2B use social media for work
3:1 facebook to other
media
start talking with people
nobody wants to be messaged anymore
conversations... NOT message
make it human way, make
Brands’s voice human, not a
corporate one
continuos... NOT episodic
relationship with brands/ agencies doesn’t have an end
try to build what Brands
means... Start talking LOUD,
listen GOOD
start dialogue not only between Brand and agencies/ brands/ telcos but make them talk to each other... be there, start a big conversation party
listen to learnlearn to listen
conversation economy...
make them your salesforce
brands/ agencies are not the
target...TALK TO THEM
demographics- individuals
anonymous - eponymous
at the end of the day, Brand is a leader... but it is time to choose what kind of... an old style
or a charismatic influencer conversationalist
all photos are from flickr and tumblrthank you
for more get in contact with
George P. Achillias+30 6943 21 [email protected]/gachilliasfacebook.com/[email protected]