BRANDS ACROSS 40 - Sponsorship · Esports properties than the average of all sponsors....
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IEG ESPORT SECTOR UPDATE 2018 www.IEGWorld.com e: [email protected] | p: 312.725.5100 ©IEG 2019 ENDEMIC BRANDS NON-ENDEMIC BRANDS ENDEMIC VS. NON-ENDEMIC DEALS CONSUMER ELECTRONICS IT SOFTWARE/HARDWARE APPAREL & ACCESSORIES OFFICE FURNITURE TELECOM RETAIL LOTTERY & GAMING 13.4 3.4 2.6 2.6 2.2 1.7 1.5 1.4 According to IEG research, brands in the Consumer Electronics category are 13.4 times more likely to sponsor Esports properties than the average of all sponsors. NON-ALCOHOLIC BEVERAGES - ENERGY DRINKS 47% 53% NON-ENDEMIC ENDEMIC ENDEMIC SPONSORS Sponsors that are highly associated with Esports due to the use of, or integration of their products and services into Esports activities. NON-ENDEMIC SPONSORS Sponsors that offer products and services that are not directly related to the production or execution of Esports activities. 300 + 40 BRANDS ACROSS CATEGORIES INVOLVED WITH ESPORTS Non endemics looking sharp as they go all in on esports. Jamie King, Head of Esports, Engine Shop Sponsorship investment in gaming and esports is growing quickly. It is no longer a passive marketplace, but in fact, a race to capture as much real estate for your brand as possible. Nathan Lindberg Sr. Director Global Sponsorships, Twitch MOST ACTIVE BRANDS MOST ACTIVE CATEGORIES
Transcript of BRANDS ACROSS 40 - Sponsorship · Esports properties than the average of all sponsors....
IEG ESPORT SECTORUPDATE 2018
www.IEGWorld.com
e: [email protected] | p: 312.725.5100
©IEG 2019
ENDEMIC BRANDS NON-ENDEMIC BRANDS
ENDEMIC VS. NON-ENDEMIC DEALS
CONSUMER ELECTRONICS
IT SOFTWARE/HARDWARE
APPAREL & ACCESSORIES
OFFICE FURNITURE
TELECOM
RETAIL
LOTTERY & GAMING
13.4
3.4
2.6
2.6
2.2
1.7
1.5
1.4
According to IEG research, brands in the Consumer Electronics category are 13.4 times more likely to sponsor Esports properties than the average of all sponsors.
NON-ALCOHOLIC BEVERAGES- ENERGY DRINKS
47%53%NON-ENDEMICENDEMIC
ENDEMIC SPONSORS Sponsors that are highly associated with Esports due to the use of, or integration of their products and services into Esports activities.
NON-ENDEMIC SPONSORS Sponsors that offer products and services that are not directly related to the production or execution of Esports activities.
300+40
BRANDS ACROSS
CATEGORIES INVOLVED WITH ESPORTS
Non endemics looking sharp as they go all in on esports.
Jamie King,Head of Esports, Engine Shop
Sponsorship investment in gaming and esports is growing quickly. It is no longer a passive marketplace,
but in fact, a race to capture as much real estate for your brand as possible.
Nathan LindbergSr. Director Global Sponsorships, Twitch
MOST ACTIVE BRANDS
MOST ACTIVE CATEGORIES
