Brandon Study Timothy Mounsey April 16, 2015. Can I casually wear this; what looks great? What is...
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Transcript of Brandon Study Timothy Mounsey April 16, 2015. Can I casually wear this; what looks great? What is...
Brandon StudyTimothy Mounsey
April 16, 2015
Can I casually wear this; what
looks great?
What is going to stand up to wear
and tear?
What performs well?
What’s the best affordable
option?
Exploitation Pollution Waste
Profit Sharing Transparent Affordable
ZERO WASTE HEMP PRODUCTION
Market Opportunity
Urban AthleteAspirational Core
30% of spend on outdoor gear
is apparel
Market Size $6.8 billion
http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=4378http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1066http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1067
https://outdoorindustry.org/pdf/consumervue_executive_summary.pdf
Outdoor Consumer PopulationThe Achiever
The Outdoor Native
Urban Athlete
Aspirational Core
Athleisurist
Sideliner
Complacent
Patagonia prAna Cotopaxi Cycle
Sustainably Made
X X X X
100% Organic Hemp
X
Sports Specific Gear
X X
Social Responsibility
X X X X
Affordability X
Competitive Analysis
Marketing Strategy
Ambassador ProgramOutdoor Explorers
Social Activists
Urban Explorers
Ambassador
Media Content
Sales Strategy
Management Team
Tim Mounsey CEO.
Brandon Study CMO.
Strategic Partner
Rachel FallerFounder of Tonlé Designs
Mentor
Brian LintonFounder of United By Blue
Strategic Partner
PhilamediaBrand Media Production
Financials
Road Map Milestones
September 2015
Launch Successful Kickstarter Campaign
December 2015
Distribute $ 2230 to artisans partners
January 2016
Launch Successful Tilt Campaign
Funding and Uses
Initial Production Run
Brand Media Production
Packaging and Shipping
@cycleclothingco
Cycle Clothing Co.