Brandon Montney Profile2010

Brandon Montney

Event Marketing Specialist

Trade/Technology Show and Customer Focused Event Management

Design/Build/Execute Innovative Global Marketing Campaigns

Technical Sell Sheet, Brochure Design/Development and Management

Marketing Project Management

Sales Training Development and Material Management

Market/Business Development

Media Relations Marketing Support

Manage/Mentor Marketing Associates

MarComm Team Management

Multiple skill sets and tools focused on bringing technology and services to multiple customers simultaneously in a proficient and successful manner

Value added approach to marketing through team work and diverse collaboration

Lean marketing practices

Technical expertise for service and product demonstration support

Quick response to internal/external customer needs

Unified marketing initiatives based on corporate objectives

Differentiating Feature

Benefits

FunctionalityPassionate, experienced Event MarketingSpecialist trained to translate product andservices into results oriented customerexcitement

Brandon Montney

Background

Print /Advertising Industry

Late 1980’s

Press Operator, Customer Service Representative, Shop Foreman and Shop Manager

Companies: Speedy Print, First Impression Printing, PDQ Printing, Econo-Print

Exhibit Industry

Early 1990’s

Created a technical service department for Skyline Displays of Michigan and began providing trade show services for multiple customers.

Opened Display Management Systems to provide traveling trade show services such as installation and dismantle of exhibition materials at trade shows and events for various clients.

Automotive Industry

Mid 1990’s

Sold Display Management Systems to the Automotive Components Group of General Motors and became an in- house resource for shows and events.

Body and Service Industry

Mid 2000’s

Recruited by Oshkosh Truck Corporation to manage all trade show activities for five business units of the service body group.

Marketing Industry

2008

Opened Immediate Marketing Collateral to provide marketing services to various customers within the south east Michigan area.

Brandon Montney

Event Management Skills

Market PlanningMarket Planning

Budget PlanningBudget Planning

Event PlanningEvent Planning

Display Design & BuildDisplay Design & Build

Coordination and LogisticsCoordination and Logistics

Vendor ManagementVendor Management

Event ExecutionEvent Execution

Pre/Post Event Follow UpPre/Post Event Follow Up

Booth Design & BuildBooth Design & Build

Project ManagementProject Management

Experiential hyperlinks on this page have been removed due to file size but can be provided upon request.

Brandon Montney

Marketing Management

Team Members Include :Sales, Engineering, Marketing,

Manufacturing, Finance,and Executive Management

Direct multi-faceted events from conception to completion on a global basis to generate customer excitement, increase brand awareness and produce revenue.

Brandon Montney

Customer Presentation Management

Responsibilities include:Marketing intelligencePresentation DesignEvent Coordination and LogisticsEvent Design and LayoutCateringAudio/Video ProductionSales TrainingDisplay Design and Build

Support sales team efforts before, during and after customer meetings to procure customer business.

Brandon Montney

Trade Show MarketingResponsible for the management and support of all corporate sponsored trade shows and events.

Brandon Montney

Channel MarketingUtilized outside resources and events to promote corporate imageand brand awareness.

For Inspiration of Science and Technology (F.I.R.S.T)

F.I.R.S.T. Hall of Fame Sponsored byDelphi

Brandon Montney

Project Management Managed the design, development and build of a 5000 square foot customer center capable of hosting various types of events.

Equipment Includes:2- Projection Systems1- 3D Projection System5.1 Audio Surround Sound 24 channel PA SystemUnigraphics Work Station

Wireless ControlsBank LightingCentral HVAC System2- Drop Down ScreensSatellite CommunicationsVideo Production Capabilities

Brandon Montney

Project Management

Vehicle Content:

• STAR PAB (Dynamic)• STAR DAB (Dynamic)• Adaptive E.A. Column (Dynamic)• Fabric Knee Bolster (Dynamic)• Dual Level Multi Profile Seat Belt Retractor (Static)• Motorized Seat Belt Retractor (Dynamic)• Buckle Pretensioner (Static)• OPRS- Vision (not yet installed)• PODS/BTS (Dynamic)• Active Knee Bolster (Dynamic)• Seat Position Sensors (Dynamic)• Seat Belt Buckle Usage Switches (Dynamic)

Project InitiationResponsible for the design, development, and execution of an advanced vehicle safety system marketing campaign designed to meet new FMVSS 208 government regulations.

Project Completion

WIP

Brandon Montney

Engineering Sales and MarketingRespected for my capabilities as a presenter/demonstrator of products and services typicallydemonstrated by engineering experts only.

Brandon Montney

Marketing Collateral DevelopmentCapable of design, creation, execution of marketing collateral materials.

White Paper

Product Profile Sheet Product Profile Sheet

Brandon Montney

Marketing Collateral DevelopmentAdditional Examples

BrochuresInsert

Brandon Montney

Marketing Collateral ManagementCapable of data mining to extracting vital information from customers, sales, engineering, marketing and other avenues to design and develop technical value propositions for customer focused events.

Brandon Montney

Graphic Design and DevelopmentGraphic Panel Examples

Brandon Montney

Process Development

Refer to the Final Event Checklist .xls for reference numbers shown in the process.

- Confirm technologies / vehicles availibility- Confirm event presenters- presentation format & flow- tours & routes- roles & responsibilities (d)- due dates for materials- Schedule dry-run date (if necessary)- Schedule / order special services- Determine outstanding material/displays needed- Provide appropriate check sheets to tour areas & requester- Requester creates agenda with timing & presenters- Confirm show logistics

4.14.2

4.34.4

4.5

RequestShowroom for

Customer Visit

Confirm Showroom/

Location Availibility

Kick-off Meeting/Discussion (b)- Show purpose/ focus/ strategy- Define presentation method- Define presentation content / format- Potential product line-up (products, displays, vehicles, etc)- Tours/ seminars- Roles & responsibilities- Timing requirements- Dress attire, Refreshments, Gifts as appropriate- Identfy potential presenters- Customer names & titles- Establilsh dry run date if needed- Fill in show sheet- Next meeting date- Graphic panel format- Estimate preliminary evnt cost

Inform Vehicle Coordinator - vehicle needs and event timing to determine vehicle availability

Inform Illustrator - customer names, titles and show date for welcome sign

- Review customer product matrix from Business Plan and Technology Rollouts for information- Identify current graphics, product displays and vehicles for targeted products - Contact potential presenters for availability- Draft showroom layout (Customer visits only)- Draft timing chart for show deadlines- Book show room for dry-run if required (Customer visits only)

ADG Action Items

- Selection of version of technology for presentation to customer - Note if patent protected- Layout of show material (if appropriate)- Technology presented previously to customer- Adjust show sheet information and prepare for Strategy Group review

Preparation for Review

Show Team Status Update Meeting

Show Information Relayed to:- ADG Show Strategy Team Managers

Review & Agree- Business Team - Sales Contact- ADG Strategy Team- Others as appropriate

Agreement Reached

ShowInformation received

from MST 1 or Sales Contact

IdentifyADG Tech Marketing

Show Coordinator

Contact Event Coordinator- Schedule kick-off meeting/ discussion to obtain needed information - Confirm show date & time with requester- Identify "Show Team" (Those who should be involved in meetings ie. Business Team, Marketing Managers, etc)- Identify Engineering Support- Attend MST or Customer Director meeting (Tech. Show only)- Identify Communications Dept. role in event if applicable

Technology Marketing Responsibility

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Show Information Relayed to:- Sales Director

Customer Team ResponsibilityCustomer Visit

Technology Show

1.5

2.12.2

2.5

2.4

2.3

2.62.7

2.82.9

3.2

3.1

Product Graphics

- ADG show coordinator collect information on changes for description, features, benefits, etc. - ADG Show coordinator drafts recommended changes- ADG Show Coordinator designs & builds new graphics with updated or new information- ADG drafts graphics and obtains final engineering

5.3

Product Displays

- ADG Show Coordinator recommends product displays- Refurbish display property- Update existing display with latest version- Modify to meet demonstration needs- ADG works with project engineer and EGM to define the best way to promote technology-ADG creates initial display concept design-ADG works with purchasing to get best price on display property

5.4

Event Initiation

1.0

Legend: = ADG

= SMP

= ADG/SMP

1.4

2.0

3.3

Sales manager - Confirm Show Info. to Show Coordinator

3.4

Inform DAS of approved content- Sales Director- MST

Event Initiation

1.0

Inform Show Info to:- Business Team - Eng. Dir.- ADG Strategy Mngrs- Presenters- Sales Director- Copy to EC as appropriate

3.5

Present Show Info to:EC as appropriate (high visibility events)

3.6

Display Builds - ADG Show Coordinator contacts display house to build product display- Establish completion date & cost- ADG works with the display house to complete display property from start to

fi i h

Graphic Updates - ADG Show Coordinator designs & builds new graphics with updated or new

information

Tech/Trade Shows- Build/refurbish shipping crate for multiple display shipment- ship out crate to show destination via Delphi common carrier

LocalCustomer Visit On/Off Site

- Have display(s) delivered to local customer visit site via Delphi

Review/Verify

- Event Director- BT Planner- Project Engineer- EGM

Approved

Tech./Trade ShowSend out graphics to showservice contractor for production

Final Graphics Review

- Event Director- Sales Director- BT Planner

Tech

nolo

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hows

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Technology Marketing Show Support Process

Show Event Support & Coordination

- Audio visual - Room comfort - Presenter queuing - Tour queuing - Food coordination - Welcome signs

Feedback Reviewed

- Show group reviews feedback & modifies accordingly

- Information on customer's interest / comments on ADG products are filed in database.

Showroom Set-up - Graphics - Product displays -Vehicles - Load presentation - Arrange room ( tables etc.) - Review final timing - Inform Presenters of agenda & timing - Tour areas - inform of timing

6.1

Execute Customer Event

- Host Event - Provide customer escorts

7.0

Requester Feedback to ADG Show Coordinator

- Requester feedback on event - Information on awarded new business or customer interest in ADG products

9.0

Finalize Presentation Material and Flow - Finalize electronic presentation materials - ADG Show Coordinator pulls presentation into one file for show - Final review of all event materials (Dry run) - Finalize showroom layout - Obtain final agenda with timing from requester

5.1

5.65.7

5.0Showroom Teardown

- Return room to orig. condition - File Graphics - Store properties - Log show info into database - file graphics & show info - Event wrap up meeting

8.0

8.1

8.21.6

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Key Technology Deliverables 2002Technologies Engineering Recommended for Display

Build

Technologies Business Team Recommended for Display

Build

Other Technologies BT/Eng. Recommended for Display Build

Technologies Slated for Display Build

Advanced Technology Marketing Display Budget

Allocation4/29/02

Business Team Re-diredction of Technology

Display Builds5/7/02

Technology Shows Requiring New Technology Displays

OPS TechnologiesAirbag Technologies

DAB (G) 12 7 7 7 4 Product name & description (deleted)

MV-252 (1or2)MV-151 (1or2)

Product name & description (deleted)Hyundai Tech ShowMondial Auto Show

PAB (G) 11 6 7 7 4 Product name & description (deleted)

SAB (Thorax) (G) 10 6 7 7 4 Product name & description (deleted) PV-141 (1) PV-141 (1) PV-141 (1) 20K Hyundai Tech ShowRRAB/CAB (G) 10 6 6 7 4 Product name & description (deleted) PV-139 (3)AKB (G) 11 6 8 7 4 Product name & description (deleted) PV-225 (2)RR Seat SAB (G) 8 5 6 5 4

Seat BeltsABTS (D) 3 0 1 3 0 Product name & description (deleted) graphic???Product name deleted 2 0 2 2 0 Product name & description (deleted) PB-101 (2)Product name deleted 2 1 1 1 0 Product name & description (deleted)Product name deleted 3 1 3 3 0 Product name & description (deleted)Buckle Pretensioner (D) 5 2 4 6 0Product name deleted 8 2 4 6 0 Product name & description (deleted)Frame Lock (DR-1) (D) 4 1 1 3 0Diagnostic Usage Switch (D) 2 0 1 2 0BTS (D) 2 0 1 2 0 Product name & description (deleted) PB-210 (1)Product name deleted 1 0 1 1 0

Product name deleted 4 1 3 4 0 Product name & description (deleted) ASH-20 (3)Usage Switch (G) 10 3 4 7 0 Product name & description (deleted)Product name deleted 1 0 1 1 0Base Level System (C) 8 3 2 6 0Product name deleted 10 3 4 7 0Product name deleted 4 2 2 3 0Product name deleted 8 3 3 6 0Product name deleted 2 2 1 1 0MISC. Product name & description (deleted) graphic???

Steering WheelsProduct name deleted 14 1 9 6 0 graphic???Product name deletedProduct name deletedProduct name deleted 14 1 9 6 0Product name deletedProduct name deletedProduct name deletedMisc. Product name & description (deleted) graphic???

SystemsProduct name deleted 3 0 3 2 0 Product name & description (deleted) graphic???Product name deleted 1 0 1 0 0 graphic???Product name deleted 12 1 7 3 0Product name deleted 1 1 0 0 0

Product name deleted 3 0 3 2 0 Product name & description (deleted) Product name & description (deleted)Product name deleted 6 1 4 3 0 Product name & description (deleted)

Product name deleted 5 1 3 3 0 Product name & description (deleted) Product name & description (deleted)

RSE ProductsProduct name deleted 2 1 2 1 1 Product name & description (deleted)Product name deleted 2 0 2 1 1Product name deleted 2 0 2 1 1Product name deleted 3 1 3 1 1Product name deleted 1 0 1 0 0Product name deleted 1 0 1 1 1Product name deleted 1 0 1 1 1Product name deleted 11 2 7 2 1Product name deleted 8 4 5 1 1Product name deleted 6 2 4 2 1Product name deleted 7 4 3 2 1

Interior Systems TechnologiesProduct name deleted 8 2 5 5 0 Product name & description (deleted) ME-113 (5) ME-113 (5)Product name deleted 2 1 2 1 0 Product name & description (deleted)Product name deleted 9 1 6 7 0 Product name & description (deleted) MM-806 (2) MM-806 (2) MM-806 (2)Product name deleted 2 0 2 2 0 Product name & description (deleted) ME-805 (1) ME-805 (1) ME-805 (1)Product name deleted 1 0 1 1 0 Product name & description (deleted)Product name deleted 3 0 3 3 0 Product name & description (deleted) MV-160 (3) MV-160 (3)Product name deleted 1 0 1 1 0Product name deleted 10 1 5 9 0Product name deleted 11 2 6 8 0

Product name deleted

PI-920 (4)ME-202 (4) ME-202 (4)

Product name & description (deleted)

Integrated Door ClosuresPower Products

Power Sliding Door (G) 9 3 6 4 0 Product name & description (deleted)

PD- 206 (4)PE -108 (1)PE - 212 (5)

PD- 206 (4)PE -108 (1)PE - 212 (5)

PD- 206 (4)PE -108 (1)PE - 212 (5)

Power Liftgate (G) 9 3 5 5 0 Product name & description (deleted)

PD - 207 (2)PE - 040 (3)

PD - 207 (2)PE - 040 (3)

PD - 207 (2)PE - 040 (3)

Power Decklid (G) 5 2 3 4 0Power Tonneau Cover (G) 3 1 2 3 0Power Pull Down (C)Power Door Opener (D)Door ModulesProduct name deleted 1 0 1 1 0Product name deletedLiftgate Module (D)Product name deletedProduct name deletedProduct name deleted 4 1 2 3 1LatchesProduct name deleted 5 4 1 2 0Product name deleted 2 2 1 2 1Product name deleted 1 1 1 1 1Product name deleted 10 3 5 7 1Product name deleted 5 2 3 4 1Product name deleted 3 2 2 2 1Product name deleted 5 2 2 3 1Product name deleted 6 2 3 5 1Product name deleted 2 2 1 3 1Product name deleted 1 1 0 1 0Product name deleted 10 5 3 7 1Product name deleted 6 3 2 3 1Product name deleted 3 1 1 1 1Product name deleted 5 4 4 4 1Product name deleted 1 1 0 1 0Product name deleted 1 1 0 1 0Product name deleted 1 1 1 1 1

Volvo Tech show Jan. 19th

Ford Tech Show Jan. 26th DCX Workshop March 1st Honda Tech Show May 7th Toyota Tech. Show May 9th VW Tech Show May ???? Renault Tech Show June ????? GME/Fiat (small car tech show) June Investor Relations Event June 25 - 27th Security Analyst June ???? BMW Tech Show July 11th Honda Technical Workshop July ??? Nissan Technical Workshop July ??? Ride & Drive Japan 2002 July ???? Toyota Tech Forum July ??? Paris Mondial de L'Automobile Sept. Isuzu Technical Workshop Sept ??? Suzuki Technical Workshop Sept. ??? Daihatsu/Mazda/Mitsubishi/Fuji -Tech Workshop Sept. ???? DCX Ride & Drive Oct. 8th Hyundai Tech Show (Wk. Of Oct. 14th) Australian Tech Show for Holden & Ford Nov. ??? Airbag 2002 Dec. 2 - 4th

Total number of events 8 10 4

15K

OPS Business Team has decided they want to build a Low Risk Deployment System Display

This display will require all funding that has been allocated for OPS displays plus additional funds TBD

ICS Business Team has decided they want to build a 4-Bar Power Decklid Display

This display will require all funding that has been allocated for ICS displays plus additional funding TBD

Hyundai Tech Show20K

10K

Shows and Events

OEM'sby Region

Global R egio na l Opportunis tic Product Specific Non-Targeted

Task

#

Pursuit Sales Manager = SMADG Technology Marketing = ADGBusiness Team = BTADG Strategy Group = SG(ADG)Engineering Mgrs. = EGMTech. Planner = TPSales Director = SDMarketing Communications Rep. = MRProduct Team Leader = PTLCommunications Dept.= C

Res

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ible

App

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Supp

ort

Info

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Information/Task

Due Dates

ADG Coordinator___________________________________

Kick-off Meeting Date:____________

Team Member Responsible1.0 Event Initiation

1.1 Document customer request SM SD/BT/ADG

1.2Generate technology list per customer request

SM

1.3 Identify customer availability SM

1.4Check event location and Technology Mktg. availability

SM

1.5Schedule kick-off meeting with potential show team members

SM ADG

1.6 Identify Engineering Support ADG SM

1.7 Identify Communications Dept. Role SM C/MR

2.0 Show Kick-Off Meeting

2.1 Define strategy/messageSM BT ADG/MR/

PTLSD

2.2 Define presentation method SM ADG/PTL

2.3Define content and presentation format

SM ADG/MR/PTL

2.4 Identify potential presenters ADG SM EGM/PTL

2.5Identify specific technologies/vehicle list

SM ADG/TP/ PTL

2.6 Establish roles and responsibilities ADG SM2.7 Establish milestones/ timelines ADG2.8 Establish graphic format ADG MR/SD/SM

2.9

Estimate preliminary cost for displays, graphics, shipping and compare against budget

ADG

New from VS-M

Invite Communications rep. if appropriate for the event

SMNew from VS-M

Review feedback from previous customer events to understand history SM

3.0 Organization Communication3.1 Review event with strategy group ADG SG3.2 Review with Sales Director SM SD3.3 Review with Business Team SD BT/SM SM3.4 Inform ADG of approved content SM3.5 Review with EC as Appropriate SM ADG

4.0 Status Update Meeting

4.1Confirm technologies/vehicles availability

ADG C

4.2 Confirm presenters ADG/SM SG ADG/PTL

4.3Schedule dry run & list attendees required

SM/ADG

4.4Schedule/order special services (gifts, lunch…)

SM

4.5 Confirm show logistics SM/ADG5.0 Pre-show preparations

5.1Finalize electronic presentation materials and flow

SM/ADG EGM

SD SM/ADG EGM

5.2Hyperlink presentations to agenda on Hard Drive in Show Room

ADG SM/ADG EGM

5.3Prepare electronic graphic panel materials

ADG EGM/SM

5.4 Prepare displays ADG EGM/SM5.5 Create presentation handouts SM SG PTL5.6 Final review of all event materials SM MR/SD C5.7 Conduct dry run SM ADG C

6.0 Show set up6.1 Coordinate room set up ADG SM SM

New from VS-M

Contact EDS PC support (5-0835)if assistance is required for the event

SM

7.0 Show day7.1 Host event SM ADG7.2 Provide customer escorts SM

8.0 Show tear down8.1* Event wrap up meeting SM ADG8.2 Take down show ADG8.3 Provide meeting minutes SM BT/ADG/PTL

9.0* Feedback SM* After the customer leaves and before Delphi personnel disperses, host a wrap up discussion to capture the highlights/voice of the customer on the days events and document them in meeting minutes

format. Meeting minutes from the event are required to be to sent out to respective individuals within the organization (at minimum, Sales Director and Show Coordinator) within 24 hours of show completion. At minimum, use the feedback form provided to you by ADG Technology Marketing.

Contact Bob O'herron (5-0835) to activate lobby phones for open line access if necessary (can take 5 days to to implement)

Item Priority Tactic Activity OwnerTarget Date

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Q1 Q2 Q3 Q4

1

Conduct market research and competitive intelligence gathering to support business priorities

G Crane

Research what is needed to support the remanufacturing of Grove cranes - Corporate synergy

Nikki 12/31/07

Commander

Research what is needed to update the product offering to meet the needs of the customers

Nikki 1/31/08

62' Wall board

Research the needs of a 62' wallboard loader that will meet the

needs of the market

Nikki 1/4/08

Water TrucksCurrent research by Pierce?

Nikki 12/31/07

Trash Loader

Research what is needed to support the market with a truck

mounted hydraulic trash loader

Nikki 8/15/07

Project "O"TBD - Corporate synergy

2

Support NPD through market research and marketing plan development

European Crane Body - Vario

Lead NPD for a new body design using the body design from the European Sprinter project to develop a crane body for the European Vario chassis.

Tim 10/1/07

Propane Specialty Body

Lead NPD for a new

body design using our core Dominator body design for specific propane applications. Exact specifications determined by market research project.

Tim 5/15/08

G Crane

Lead NPD project to design any specific needs to support the remanufacture of Grove cranes - Corporate synergy

Heidi 3/15/08

Railroad Specialty Body

Lead NPD for a new body design using our core Dominator body design for specific railroad applications. Exact specifications determined by market research project.

Tim 5/15/08

Commander

Lead NPD project to redesign the Commander family of tire handler products to meet the needs of

the customer.

Tim 7/30/08

62' Wall board

NPD project for developing an IMT designed and built wallboard loader to replace the 24562 that is purchased from HMF.

Heidi 7/31/08

Euro-Sprinter Non-Crane Body

Lead NPD for a new body design using the body design from the European Sprinter project to develop a

non-crane body for the European Sprinter chassis.

Tim 12/15/07

LVSR

Lead NPD project to design an articulating crane for use in military applications - Coporate synergy

Heidi

Utility #1TBD from 2007 Utility Market Study

Tim 4/30/09

Utility #2TBD from 2007 Utility Market Study

Tim 4/30/09

3Build & maintain brand awareness

Tradeshows WOC Brandon 1/25/08

NTEA Brandon 3/28/08ConExpo-ConAG Brandon 3/15/07AWCI Brandon 4/30/08MinEXPO Brandon 9/24/08

National PreCast Show Brandon 2/28/08

Grand Traveaux -

Montreal, Quebec - October

Brandon 10/30/08

Global Petroleum - Montreal, Quebec - June

Brandon

Quanta (Custom Truck) - October

Brandon 10/30/08

National Propane Show (Reading)- April

Brandon 4/30/08

SE Caterpillar Dealers Meeting -

Brandon 4/30/08

Oregon Logging Show (Cobalt)

Brandon 12/15/07

(Tire) GCR-Houston, business conference - February

Brandon 2/28/08

(Tire) GCR-Canada, business conference - February

Brandon 2/28/08

(Tire) OTR Conference - Hawaii - February

Brandon 2/28/08

(Tire) Goodyear Conference - February

Brandon 2/28/08

(Tire) Purcell

Conference - Brandon

(Tire) Texas Tire Dealers - April

Brandon 4/30/08

(Tire) TDS Brandon 4/30/08

(Tire) Bandag Brandon 4/30/08(Tire) Northwest Tire Dealers

Brandon 4/30/08

(Tire) North Central Tire Dealers

Brandon 4/30/08

(Tire) Triton TBS Brandon 4/30/08(Tire) Mid-America Tire Dealer Association

Brandon 4/30/08

(Tire) Indiana Illinois Tire Dealers

Brandon 4/30/08

(Tire) Arkansas

Independent Tire Dealers

Brandon 4/30/08

(Tire) Community Tire & Retreading

Brandon 4/30/08

Collateral Development

Vario Nikki

Propane Nikki 6/30/08G Crane Nikki 5/30/08Railroad Bodies Nikki 6/30/08Corporate Brochure Nikki 12/15/07Telescopic Crane Brochure

Nikki 12/15/07

Commerical Vehicle Brochure

Nikki 12/15/07

Material Handling Systems Pocket Brochure

Nikki 10/30/07

Video's Update "This is IMT" Jeffry 12/15/07"In Service" Training Video - Dominator

Jeffry

"In Service" Training Video - Knuckleborn

Cranes

Jeffry 4/30/08

Ad Development New Dominator Ad Jeffry - TBD 12/30/07

New SiteStar Ad Jeffry - TBD 12/30/07New Material Handling Ad

Jeffry - TBD 12/30/07

New Dealer Co-op Ad Jeffry - TBD 12/30/07

New Predator Ad Jeffry - TBD 12/30/07

New Commander Ad Jeffry - TBD 12/30/07New IMT Certified Used Vehicle Ad

TBD 12/30/07

Print MediaConstruction Equipment (5 full-pg, 4-color)

Nikki 9/30/08

Equipment Manager (4

full-pg, 4-color)Nikki 9/30/08

Equipment Today (3 full-pg, 4-color)includes Trucks for Construction Pros supplement

Nikki 9/30/08

Equipment World (3 full-pg, 4-color)

Nikki 9/30/08

Associated Construction Publications (Dealer Co-op Program)

Includes Trucking for Construction supplement

Nikki 9/30/08

Tirehandler News Nikki 1/30/08

Website(IMT) Admin for imt.com

Nikki - Jeffry 3/30/08

Converting admin functionality to .net


Website conversion to Spanish


Online Sales Forecast Dashboards

Nikki - Jeffry

IMT Order Entry

Database Migration (analysis, implementation & development)

Nikki - Jeffry

SEO (Search Engine Optimization) annual service fee


Public RelationsDevelop FY08 PR plan with 2RM


Implement FY08 plan Jeffry - TBD 9/30/08

4

Develop sales tools and education program to support competitive selling and premium pricing

Product Spec SheetsEquipment Spec Guide Update

Nikki - Brandon 10/15/07

Commander I Tech Specs

Nikki 1/30/08

Commander II Tech Specs

Nikki 1/30/08

Commander III Tech Specs

Nikki 1/30/08

Commander IV Tech Specs

Nikki 1/30/08

980 MetroStar Tech Specs

Nikki 2/28/08

Farm Tire – Predator Tech Specs

Nikki 2/28/08

Miniboom Tech Specs Nikki 9/30/08Electric Crane Pocket Brochure

Nikki 9/30/08

3000 Tech Specs - electronic

Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08


Nikki 9/30/08

32027 Tech Specs (may not update)

Nikki TBD

52/380 Tech Specs Nikki 9/30/08

72/516 Tech Specs Nikki 9/30/08

16000 Tech Specs Nikki 9/30/08

24562 Tech Specs Nikki 9/30/08

Strategic Accounts Martin Marietta TBD

Hanson Building SupplyTBD

La Farge TBD

Vulcan TBD

NES TBD

Volvo TBD

RSC TBD

Hertz TBD

APAC TBD

Sunbelt/Nations Rent TBDDealer support Materials Dealer Direct mailers

Jeffry

Quarterly Counter Mat Updates

Jeffry

Database (CRM)Lead Management System Upgrade

Jeffry 12/31/07

warranty center/call center updates

Jeffry 12/31/07

Lead Entry and Literature Fulfillment and Follow-up

Nikki 9/3/08

List Management and Generation

Jeffry 9/30/08

Commander Launch

Develop the launch guides for commercial launch of the new product. The launch guide includes a question & answer section, price pages, technical

specification, bid specifications and any press releases created. In addition the creation of the IMT University course for the new product.

Tim/TBD 9/30/09

European Non- Crane Body - Sprinter

Assist in the development of the brochures, sales story, technical specifications and pricing for the

German market that will be translated to German by Elite Truck Bodies.

Tim 2/1/08

European Crane Body - Vario

Assist in the development of the brochures, sales story, technical specifications and pricing for the German market that will be translated to German by Elite Truck

Bodies.

Tim 12/1/07

Propane Specialty Body Launch

Develop the launch guides for commercial launch of the new product. The launch guide includes a question & answer section, price pages, technical specification, bid specifications and any press releases created. In addition

the creation of the IMT University course for the new product.

Tim/TBD 7/15/08

Railroad Specialty Body Launch

Develop the launch guides for commercial launch of the new product. The launch guide includes a question & answer section, price pages, technical specification, bid specifications and any

press releases created. In addition the creation of the IMT University course for the new product.

Tim/TBD 7/15/08

Utility Project #1 & #2 Launch

Develop the launch guides for commercial launch of the new product. The launch guide includes a question & answer section, price pages,

technical specification, bid specifications and any press releases created. In addition the creation of the IMT University course for the new product.

Tim/TBD 6/30/09

5 Support growth of aftermarket business

Direct Mailers to Dealers

Design mailer for IMT dealers to customize with their own dealer identification to send to promote IMT product to their customer base

Jeffry - Michael 9/30/08

6 programs through out year

Special pricing programs to run for 2 months each.

Jeffry - Michael 9/30/08

Proposed Start Proposed Completion Review Date On TargetActual Start Actual Completion Missed Target

Delayed Target, But Priority Not JeopardizeCompleted

Initiative Action Plan: Timing Chart FY08

Business Unit:IMT

1Q 2Q 3Q 4Q

FY08 Marketing BudgetAccount Code Program Description Budget Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08

Competitive/Mkt Intel Research00207002.614100.200721 Mixer Market Intelligence 20,000.00$ 00207010.614100.200722 Refuse Market Intelligence 25,000.00$ 00207060.614100.200723 SSP Market Intelligence 25,000.00$

MARCOM Research Total 70,000.00$

Competitive Product AnalysisRefuse Product Analysis

00207010.614100.200731 Heil 7000 Analysis 5,000.00$ 00207010.614100.200732 Labrie Automated Analysis 8,000.00$ 00207010.614100.200733 Neway Mammoth FL Analysis 5,000.00$

Mixer Product Analysis00207002.614100.200741 Schwing Booster Analysis 15,000.00$ 00207002.614100.200742 Continental Standard Analysis 15,000.00$ 00207002.614100.200743 Kimble Analysis 15,000.00$

Competitive Product Analysis Total 63,000.00$

Sales Training ToolsRefuse Division

00207010.602000.200751 FL Walk Around Guide 2,500.00$ 00207010.602000.200752 RL Walk Around Guide 2,500.00$ 00207010.602000.200753 Automated Walk Around Guide 2,500.00$ 00207010.602000.200754 M/A Walk Around Guide 2,500.00$

Refuse Sales Training Tools Total 10,000.00$

Mixer Division00207002.602000.200765 Standard Mixer Walk Around Guide 2,500.00$ 00207002.602000.200762 Bridgemaster Walk Around Guide 2,500.00$ 00207002.602000.200763 S-Series Walk Around Guide 2,500.00$

Mixer Sales Training Tools Total 7,500.00$

Sales Logix Projected Costs00207000.602000.200771 Training Materials 8,000.00$ 00207000.602000.200772 Module - Dashboard 11,000.00$ 00207000.602000.200773 Maintenance / Misc. Software 5,000.00$

Sales Logix Total 24,000.00$

Advertisement Placements00207002.606000.200611 Concrete Products [6X] 3 Ads 38,000.00$ 00207002.606000.200612 Concrete Producer [9] 3 Ads 38,000.00$ 00207010.606000.200613 MSW Magazine [7X] 60,000.00$ 00207010.606000.200614 WasteNews [19X Jr. Page] 60,000.00$ 00207010.606000.200615 Waste Age [3X] 10,000.00$ 00207010.606000.200616 The Hauler Magazine [SSP] 22,000.00$ 00207010.606000.200617 American Waste Digest Magazine [SSP] 22,000.00$

Advertisement Placement Total 250,000.00$

Advertisement Production00207002.606000.200621 Mixer Production (2 ads) 16,000.00$ 00207002.606000.200623 S-Series Production (1 ad) 8,000.00$ 00207010.606000.200622 Refuse Ad development (3 ads) 24,000.00$ 00207060.606000.200624 SSP Ad Production (3 ads) 24,000.00$

Advertisement Production Total 72,000.00$

Refuse Calendar Production00207010.614000.200643 Layout and Design 17,000.00$ 00207010.614000.200644 Printing [@ 9500 units] 15,000.00$

Calendar Prodoction Total 32,000.00$

Electronic Collateral Development00207002.606000.200631 S-Series Brochure w/Rev 18,000.00$ 12,860.00$ 00207002.606000.200630 Rear Discharge Mixer Brochure w/Rev 18,000.00$ 10,220.00$ 00207002.606000.200633 S-Series Spec Sheet 6,000.00$ 00207002.606000.200632 S-Series Glider Brochure 6,000.00$ 00207002.606000.200634 Standard Mixer Spec Sheet 6,000.00$ 00207000.606000.200635 OTC Finance Collateral 7,500.00$ 00207010.606000.200636 AutoReach Spec Sheet 6,000.00$ 00207010.606000.200637 MA Spec Sheet 6,000.00$ 00207010.606000.200638 Atlantic Spec Sheet 6,000.00$ 00207010.606000.200639 06 Pacific Spec Sheet 6,000.00$ 00207002.606000.200640 Bridgemaster Spec Sheet 6,000.00$

Collateral Material Total 91,500.00$

Photography00207002.606000.200651 Mixer Photography Support 40,000.00$ 00207010.606000.200652 Refuse Photography Support 40,000.00$

Photography Total 80,000.00$

Direct Mail Program00207002.606000.200661 Mixer Direct Mail Program [4X] 32,000.00$ 00207010.606000.200668 Refuse Direct Mail Program [4X] 32,000.00$ 00207060.606000.200662 SSP Direct Mail Program [12X] 60,000.00$ 00207060.606000.200663 SSP Parts Box Stuffers 50,000.00$ 00207002.606000.200664 Mixer Mailing Account 15,000.00$ 00207010.606000.200666 Refuse Mailing Account 20,000.00$ 00207060.606000.200667 SSP Mailing Account 45,000.00$

Direct Mail Program Total 254,000.00$

Web Site00207002.606000.200671 Mixer Web Enhancement 35,000.00$ 00207010.606000.200672 Refuse Web Development 35,000.00$ 00207060.606000.200674 SSP [Refuse] Web Enhancement 25,000.00$ 00207060.606000.200675 SSP [Mixer] Web Enhancement 20,000.00$ 00207000.606000.200673 Web Hosting 25,000.00$

Web Site Total 140,000.00$

Media Relations00207002.614000.200681 Mixer Medial Relations 12,000.00$ 00207010.614000.200682 Refuse Media Relations 12,000.00$ 00207060.614000.200683 SSP Media Relations 8,000.00$

Media Relations Total 32,000.00$

Sponsorships / Cooperative Ad00207002.606000.200607 Customer Events 30,000.00$ 00207002.606000.200608 Co-Op Advertising 15,000.00$

Sponsorship / Cooperative Total 45,000.00$

Trade Shows00207002.614000.200601 World of Concrete 575,000.00$ 00207010.614000.200604 Canadian Waste Expo 35,000.00$ 00207010.614000.200602 Waste Expo 325,000.00$ 00207010.614000.200603 Regional Trade Shows 125,000.00$

Trade Show Total 1,060,000.00$

Personal Development00207000.602000.200781 Training/Seminars 5,000.00$

00207000.618200.200782 MARCOM Travel Budget 18,000.00$ 00207000.. Salaries -$ 00207000.606000.200783 Miscellaneous 12,000.00$

2007 Preliminary Total 2,271,000.00$

2007 Preliminary w/o Tradeshow $ 1,211,000.00$

Work Flow Diagrams

RASI Charts Annual Budgets

Product Customer Matrices

Business Unit Marketing Plans

Capable of designing, following and implementing process orientedtasks. Completely familiar with value stream mapping and lean initiatives.

Brandon Montney

Marketing Tool Box/Software

Event ManagementStrategic PlanningMarket/Trend AnalysisBudgetingPolicy DevelopmentForecastingStaff DevelopmentBusiness DevelopmentInventory ManagementVendor Sourcing & ManagementMarCommBenchmarkingMarket ResearchVOC DocumentationSWOT AnalysisClinical ResearchCost ReductionCustomer ServiceValue Stream Mapping

Brandon Montney Profile2010

Documents

Transcript of Brandon Montney Profile2010