brandnews - Brigl & Bergmeister time, and we would welcome the opportunity to inform you personally...
Transcript of brandnews - Brigl & Bergmeister time, and we would welcome the opportunity to inform you personally...
Golden Label Award 2010 start-up
page 9
Sustainable label paper production
page 6
Customer satisfaction survey – results
page 5
brandnewsSeptember 2009
comment
B&B at the drinktecWe are looking forward to your visit at our stand in hall 5, booth 43214 - 19. 09. 2009, Munic
Focussing at the consumer
Let your labels talk ... ... about your brand and imagePET bottles dominate the beve-
rages market. Water and soft
drinks in particular reach the con-
sumer almost exclusively in plastic
bottles, except in restaurants.
B&B has accordingly expan-
ded its range of label papers
for PET bottles. The NiklaPET,
NiklaPET REC and NiklaPET
WEB grades provide label ma- Read more on page 3
terials to suit all requirements in
this sector, to convey a positive
brand image.
Everyone in the labels business has
faced violent headwinds in recent
months. This has taken its toll,
and called for remedial action. We
must, however, strive to ensure
that we emerge from this crisis
stronger than ever. That applies to
every one of us.
The crisis has highlighted weak-
nesses we must address. But it has
also shown which of our strengths
help us to succeed even under dif-
ficult conditions.
B&B has made significant changes
in order to expand its role as lea-
ding manufacturer of label papers
and flexible packaging papers.
The principal focus bas been on
how to enhance the benefits we
provide for our customers. In this
issue of BrandNews we report on
matters such as how we will incre-
ase our efficiency, making us even
stronger in our core business. One
element is the process of reorgani-
zation in the company.
A papermaking machine that was
no longer producing profitably
has been decommissioned. Costs
are consequently being critically
reviewed throughout the compa-
ny, including staff, and changes
made.
New, attractive products will complement our range
The new NiklaPET REC and Nikla-
PET WEB grades complement our
range of labels for wrap-around
labelling of PET bottles. The feed-
back so far in the extensive beve-
rages media has been extremely
encouraging.
Sustainability is a factor for success in the crisis ...
Long-term commitment is the
only way out of this crisis; the-
re is no quick fix. The high level
of motivation at B&B runs like a
continuous thread through all our
initiatives. As it says in B&B‘s Mis-
sion Statement, »Corporate Social
Responsibility, or CSR for short,
stands for responsible, compre-
hensive corporate behaviour in
our field of business (market), in-
cluding aspects relating to ecology
(environment) and relations with
employees (workplace) and dialo-
gue with the parties involved (sta-
keholders). Sustainable operation
has nothing to do with short-term
self-interest, but considers the
needs of future generations.«
The Golden Label Award 2010 ...
is a good example of sustainabi-
lity in action at B&B. This impor-
tant event provides a platform for
promoting the long-term compe-
titiveness of paper labels, B&B‘s
core business. It provides the ne-
cessary international showcase for
new developments throughout
the value-added chain, involving
printers, designers and marketing
experts.
The new issue of our BrandNews
provides an overview of the miles-
tones in the development of our
market segment. We also feel it
is right for us to encourage each
other. Only a mind free of fear can
develop new ideas, be creative,
and be convinced ….
….yes, we can!
G. Eder
Editorial
Yes, we can ... si se puede ... Ja, wir schaffen das ...
Dr. Gertrude Eder
comment
Trade fair highlightsDrinktec is a global trade fair at which approximately 70,000 visitors are expected from 160 countries and is held only once every four years. We invite you to vi-sit us at our stand in hall 5, booth 432.
There are some things we are presenting there for the first time, and we would welcome the opportunity to inform you personally about our product innovations, and the latest findings concer-ning environmental aspects.
The special highlight at this World Fair will be our new PET bottle label range, with the additional grades:
NiklaPET Rec NiklaPET Web
Find out about our trade fair offer!
B&B · brandnews09·2009
2
NiklaPET WEB - the natural label
paper for reel-fed wrap-around
labelling satisfies the most exac-
ting demands. With a grammage
of only 65 g per square metre,
weight has successfully been re-
duced by more than 20%, with
no compromises in terms of dis-
pensing rate and reliability. This
weight reduction achieves signifi-
cant savings for both printers and
bottlers.
Many bottlers have requested B&B
to provide an ecologically sound
label material comparable in price
to thin film. This paper label must
also satisfy the demands of reel-
fed wrap-around labelling.
The engineers at B&B examined
these requirements in detail, and
after extensive test runs on va-
rious printing and labelling ma-
chines, have launched NiklaPET
WEB just in time for the Drinktec
2009 trade fair.
Ecological considerations in the development of label papers
B&B canvassed customers in a
comprehensive Internet survey in
2009 (n = 183), to determine their
opinion on the subject of ecology.
What criteria are particularly im-
portant to customers?
The options were:
n Low carbon footprint (CO2
emissions)
n Sustainable use of water in pro-
duction (H2O footprint)
n Recyclable label material
n Use of recycled fibres in the la-
bel
The use of recycled fibres in the
label emerged as the highest pri-
ority in this survey (74% thought
this characteristic was particularly
important).
The survey covered printers, con-
verters, branded goods manufac-
turers and advertising agencies.
Printers and branded goods ma-
nufacturers attached particular
importance to this requirement.
Customer requirements met, new NiklaPET REC product launched
In response to customer wishes,
B&B has positioned the new Ni-
klaPET REC grade in the market,
a product comprising two thirds
recycled fibres. The remaining
third is made from pulp derived
exclusively from naturally renew-
able sources, sawmill waste and
thinnings, and is accordingly PEFC
certified.
This exemplary label paper can be
used for both cut labels and reel-
fed labelling. It is thus an excellent
complement to the proven Nikla-
PET paper that has been available
for some years.
There is increasing pressure for
less resource-intensive packaging
that is ecologically sustainable.
This also emerges from the cu-
stomer survey carried out by B&B,
which received a gratifying level
of response. Many customers in-
dicated their willingness to test
run new materials on their plant
with B&B, which has encouraged
us to devote even more resources
and effort to new developments
so we can better satisfy current
demands.
sequel to page 1
Focussing at the consumer
Let your labels talk ... ... about your brand and image
comment
PersonnelCord Prinzhorn has joined the B&B management team with its plants Brigl & Berg-meister in Niklasdorf and Pa-pirnica Vevce in Slovenia.
He replaces Alfred Eberhart, who ran the company for 13 years until his well earned retirement, together with Dr Gertrude Eder and Martin Ruopp, DI (FH).
Cord Prinzhorn
Alfred Eberhart
Wrap around
labelling line
with Nikla PET
B&B · brandnews 09·2009
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NiklaPET Web by B&B
Recyclable, precious, biodegradable NiklaPET Web, the natural one
NiklaPET REC by B&B
Pure, ProNature & recyclable NiklaPET REC – the Exemplary
NiklaPET is eminently suitable for
processing in all the common prin-
ting processes. It easily meets eve-
ry labelling requirement, whether
labelling from the reel, from a
blank or in punching dies. Nikla-
What makes NiklaPet REC so
special is the high proportion of
»post-consumer waste content«.
In this way you have the oppor-
tunity to show in a perceptible
way, that sustainability and en-
The new label paper specifically
designed for wraparound REEL-
FED labelling. The fact that Nikla-
Pet Web is available in 65 gr /m2,
considerably reduces the material
input and allows applications with
PET as a PET bottle label material
can meet the bottler’s technical
requirements precisely as well as
giving free creative rein to the la-
bel designer.
vironmental awareness are real
concerns. Whether printing or la-
belling, reel-fed, cut and stack, or
even punched; in every situation
NiklaPet REC shows itself to be an
excellent performer.
a natural label material that also
accommodates environmentally
aware consumers.
Paper range for wrap around labels
Invigorating, natural and exemplary
B&B · brandnews09·2009
4
NiklaPET by B&B
Natural, economic and convenient NiklaPET – the invigorating one
Satisfied customers are the best
foundation for sustained success-
ful operation of a company. That
is why B&B conducted a compre-
hensive online customer satisfac-
tion survey in November last year.
More than 100 customers from all
over the world participated, from
376 questioned.
This response was a success in
itself, since it shows the close
connection between B&B and its
customers, and that they are wil-
ling to give feedback. Empirical
data from similar surveys shows
that B&B’s survey achieved almost
twice the normal response level in
comparable cases.
What B&B wanted to know from its customers
How is B&B’s product quality as-
sessed compared to similar pro-
ducts of other manufacturers in
the label and packaging paper
sector?
More than 94% of those questi-
oned indicate that B&B products
are constantly or usually better!
The image of B&B is mainly descri-
bed as reliable, high-quality and
responsible.
Further core conclusions from the survey
The most important sources of in-
formation mentioned were in the
great majority of cases personal
contact and B&B Brand News, fol-
lowed by B&B events.
A high level of satisfaction is also
evident from the question as to
the competence, friendliness,
speed, reliability and accessibility
of B&B staff.
In response to the question as to
prompt delivery, 96% of replies
confirmed B&B’s high level of deli-
very compliance.
The survey mainly rates B&B staff
as very good at solving technical,
commercial and logistical que-
stions.
The respondents also rated B&B
highly in the area of complaints:
80% of those surveyed who have
complained to B&B were satisfied
with the outcome.
The result of the study is gra-
tifying. It rates B&B as a star pupil,
something all the staff at B&B can
be justly proud of.
B&B also takes the critical com-
ments from customers seriously,
and has compiled a 2009 action
plan in the context of its ISO 9001
quality assurance system. Becau-
se it is not just about knowing
that you are »good«; B&B also
wants to constantly improve, with
the aim of constantly enthusing its
customers.
S. Leger
Customer satisfaction survey
Testimonial for B&B from its customers
PRODUCT QUALITY
18
62
3 20
10
20
30
40
50
60
70
konstant besser /constantly better
meist besser / usuallybetter
meist schlechter /usually worse
konstant schlechter /constantly worse
Anz
ahl A
ntw
orte
n
94 %
n = 85 answers
Compared to products of other producers in thefield of label papers and flexible packaging papers
IMAGE
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zuve
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relia
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hohe
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lität
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vera
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ortg
sbew
./ r
espo
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koop
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oope
rativ
e
beka
nnt /
wel
lkn
own
flexi
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flex
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serv
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orie
ntie
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sym
path
isch
/lik
eabl
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inno
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Prei
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istu
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pric
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Anza
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ntw
orte
n
Which characteristics apply to B&B? Top 10
comment
Survey designn Online surveyn 376 questionnaires
dispatchedn Response rate: 28.2%
ParticipantsWe have received responses from the following industries61% printers 9% branded companies12 % converting companies18 % other sectors Broken down by departments, the responses came from45 % Purchasing33% Management11 % Sales/Marketing 8% Production/Engineering 3% other departments
B&B · brandnews 09·2009
5
Desertification, disrupted weather patterns, and smog alerts in
cities may leave some people unconcerned when they occur far
away, with no direct personal impact. But global warming is hap-
pening on our planet, and our planet is close to collapse as a re-
sult, as the WWF 2006 Living Planet Index clearly illustrates.
Sustainability, or Greenwashing? What should we do?
B&B considers itself responsi-
ble for making its own produc-
tion processes as sustainable as
possible.
The second and no less important
aspect concerns the products we
sell. There has been much chan-
ge in recent years. Some of what
is sold can only be described as
hazardous, and will pollute our
environment for generations to
come. Unfortunately, some of
these products with no real claim
to sustainability even bear an envi-
ronmental seal of approval.
»Greenwashing« is all the fashion.
There is a Blue Angel, a TÜV en-
vironment certificate, an EU en-
vironment logo, quality seals and
certification marks from private
organisations. All is not what it
seems.
The criteria for what is sustaina-
ble and what is not have changed
too; a rethink is currently under
way. Reduce, reuse, recycle - and
regulate, these are the four prin-
ciples that are often still anchored
in people’s thinking.
New ideas already implemented
Sustainable label paper production
This scenario shows we already
need 1.4 planets Earth to satisfy
our hunger for energy and raw
materials. But since we only have
one planet Earth, we can count
on the fingers of one hand how
long this system can continue to
function.
comment
The following people took part in the study:
DI. Dr. Alfred Strigl, DI. Dr. Florian Heiler, DI FH Gisela Bosch, Bacc: Linda Mauksch all Plenum
Dipl. Chem. Hanswerner Mackwitz alchmia – nova
supported by a team of specialists from B&B
Investigation parameters or indicatorsn Life cycle analysesn Environmental impact or
eco-efficiency analysisn Carbon footprint calcu-
lations
Individual parameters:n Carbon footprint, fossil
resource requirementn Fossil energy requirement,
overall energy require-ment
n Water requirement, eutrophy
n BSB; CSBn Summer smog,
acidificationn Environmental Load Unitsn Eco Indicator 99
B&B · brandnews09·2009
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Biocapacity of the Earth
Num
ber o
f pla
nets
Ecological footprint of mankind, 1961 - 2005
But: Less bad is not good
Viewed from the outside, this
system is very good, but it is not
a success because it is not tho-
roughgoing. It merely slows
down the process of destruction,
which is often even more harmful
than a rapid process that ultima-
tely leaves niches for exploiting
new opportunities. In considering
the issue of sustainability, B&B has
addressed both »eco-efficiency
analysis« (EEA) and the »eco-ef-
fectiveness requirements«.
Eco-efficiency analysis determines
the overall costs and ecological
costs from the customer’s point
of view throughout the life cycle.
The strengths of eco-efficiency
analysis lie in its simple, powerful
presentation of results.
The principle underlying the eco-
efficient approach is »waste is
food«. Many natural processes
waste both energy and material.
Plants and animals produce large
quantities of »waste«. They are
not eco-efficient. But they cer-
tainly are eco-effective, because
they form part of a sustainable
system that reuses every scrap of
waste, for example as fertilizer.
Braungart describes this principle
graphically using the example of a
cherry tree:
For millions of years nature has
been producing profligately, but
effectively. A cherry tree produces
thousands of blossoms and fruits,
without harming the environ-
ment. On the contrary, as soon as
they fall to the floor, they become
nutrients for animals, plants and
soil in the vicinity.«
(Braungart_McDonough). Produc-
tion processes can be effective in
the same sense, if they generate
materials that can be used in other
production processes.
Paper is derived from sustainable raw materials
Products such as paper labels
make an important contribution to
establishing sustainable economic
cycles. Labels derived from wood
are ideally suited for recycling. Pa-
per recycling has the advantage of
being a well established and func-
tional economic cycle.
One particularly important consi-
deration is that paper labels are
biodegradable in biological waste-
water purification.
In 2009 B&B conducted a sustai-
nability study of paper labels com-
pared to OPP film, with a team of
experts from the University of Na-
tural Resources and Applied Life
Sciences, Vienna.
The study was double checked
by the independent institute SER
(Sustainable Europe Research In-
stitute), by Dr Stefan Guljum
This study involved collecting a
series of environmental indicators
from the B&B plants in Austria and
Slovenia, and comparing them to
the analytical values for plastic
film labels.
The results are impressive.
Whichever factors you adduce,
paper labels emerge as the clear
favourite in terms of both eco-
efficiency data and eco-effective-
ness considerations.
comment
Gotten off with a slap on the wristThe situation in the Austri-an paper industry is likely to ease off soon: »Domestic companies are well-placed – especially those in Austrian hands«, says Wolfgang Pfarl, President of Austropapier, referring to Mayr-Melnhof, Heinzel, Prinzhorn and Ron-do Ganahl. The sector’s half-yearly figures give rise to some hope: negative growth has slowed down from 20 to 16 percent. »We have rea-ched the bottom – and made a successful landing.«
W. Pfarl, President of Austropapier
B&B · brandnews 09·2009
7
comment
B&B shuts down paper machine for uncoated graphic papers
B&B was shutting down pa-per machine 4 in the Papirni-ca Vevče mill in Slovenia at the end of June 2009. This was a small papermaking machine producing about 20,000 tonnes of uncoated graphic paper a year.
Paper machine 4 was uncom-petitive in the long term on the graphic uncoated paper market, which is dominated by very large, high-speed machines, most of which are integrated.
The present economic situ-ation has forced B&B to un-dertake some restructuring, and this step moves towards concentration on the core business - label papers and flexible packaging papers. These core segments will not be affected by the shut-down.
Conclusion
As consumers we do not need to
constantly wrestle with our con-
science, berating ourselves as a
plague on this earth. Paper is a
useful material that serves as the
nutrient base for many organis-
ms. This fits well with the Crad-
le2Cradle principle, a process of
constant renewal. Not everything
is perfect, but the results of our
performance in recent years pro-
ve that much progress has been
made towards »making good«.
The much discussed issue of the carbon footprint is explored in this
instance by comparing the two materials.
Impress:
Editor – and responsible for the content:
Brigl & Bergmeister GmbH8712 Niklasdorf, Proleberstraße 10Tel: 03842-800-0www.brigl-bergmeister.com
Layout: Print- und Webdesign Martin Jurkowitsch, 8712 Proleb
Production:CD COMPACT-DRUCK GmbHEinödstraße 138600 Bruck an der Mur
Brigl & Bergmeister GmbH and Papirnica Vevče
Papers from B&B available now with PEFC certificate
Special paper
m a n u f a c t u r e r
Brigl&Bergmeister
in Austria and Pa-
pirnica Vevče in
Slovenia are now entitled to show
PEFC sustainability compliance
for their products. PEFC stands
for »Programme for the Endor-
sement of Forest Certification
Schemes«.
This program pursues one aim
across international borders – glo-
bal improvement in the use and
maintenance of forests.
This step represents a logical con-
tinuation of B&B’s policy of offe-
ring sustainable products.
Only last year the ISO 14001 envi-
ronment certificate and the »HAC-
CP« DIN 15593 hygiene certificate
were introduced.
This gives B&B’s customers the
assurance required for their sensi-
tive products to compete interna-
tionally, be they printers, or users
in the food and related products
industry.
B&B · brandnews09·2009
8
-Mitglied
Winners and jury of the Golden Label Award 2007.
The Golden Label Award, the
world’s premier label competition,
will be held for the seventh time
in 2010. Work is already procee-
ding apace on the award event,
to prepare the entry conditions
by autumn 2009 for distribution
worldwide. The criteria will again
be set at a high level, with experts
from the printing industry, marke-
ting and design.
The high level of international
participation from the entire label
production supply-chain, exten-
ding to beverages and food mar-
Print, design and marketing excellence
Preparations in hand for the Golden Label Award 2010
comment
Golden Label Award 2010All entry documents will be forwarded in the late aut-num.All necessary details and informations can soon be found on our webistewww.brigl-bergmeister.com/en/service/events/ golden-label
keting, demonstrates the stature
of this competition. The winners
can look forward to their efforts
achieving recognition in the inter-
national media.
The entry documentation will
be dispatched in late autumn.
All the information you need to
participate in the competition is
also available on our home page
(www.brigl-bergmeister.com/Gol-
den-Label).
The prize-giving ceremony will be
held in Vienna in early June 2010.
Gala Evening at the platinum Vienna.
B&B · brandnews 09·2009
9
Winners and jury of the Golden Label Award 2007.
The Pan European Brand Design
Association (www.pda-europe.
com) held its 37th Congress in
Stockholm, Sweden, on 12 June
2009. More than 100 designers
from 14 different European coun-
tries, as well as leading packaging
manufacturers, came together at
the former Finnboda wharf. The
JPDA (the Japanese association of
packaging designers allied with
the PDA) arrived with over 30 ad-
ditional guests. They were joined
by a good 20 students from the
Berghs School of Communica-
tion, Stockholm, who presented
an exhibition of their graduation
projects, creating an ambience ap-
propriate to the congress theme,
with decoration and music.
1+1=3, Innovation by Design
The theme of »1+1=3; Innovati-
on by Design« was explored from
the most diverse perspectives in
five presentations
by internationally re-
nowned brand & de-
sign strategists and
communication &
business consultan-
ts. Each of these pre-
sentations addressed
the question of how
innovative processes
can be initiated by (packaging) de-
sign - in the light of current social
and economic developments, ha-
ving regard for market conditions
and internal corporate structures
and processes.
In addition to fascinating presen-
tations and in-depth discussions
between the participants promp-
ted by the speakers, the main
events of the day were two practi-
cal workshops in the afternoon.
Create your design: The ultimate look for Carlsberg beer in the bar
Brigl&Bergmeister, a business
partner and sponsor of the PDA
for many years, offered the con-
ference delegates the opportuni-
ty to acquaint themselves with a
wide range of paper grades, and
to work with them. A briefing
was developed in collaboration
with B&B and Carlsberg Beer Sve-
rige, as a basis for the designers
to create a packaging design for
an international Carlsberg super
premium beer. In the spirit of
1+1=3, the aim was to create an
innovative, new design using the
existing bottle and creating a new
label. This involved selecting from
existing paper grades, cutting a la-
bel, and creating a design for this
label.
Instead of using the computer, as
in the normal course of business,
this was done with brush and
paints arranged for this purpose
by the hubergroup (Michael Hu-
ber, Munich), another long-stan-
ding business partner and sponsor
of the PDA.
Workshop with paper label creations
Pan European Brand Design Association – 37th Congress
comment
Design Pack GalleryAnyone interested in seeing the originals of the creative outcomes of this event is most welcome to come to Paris where they will be exhi-bited in autumn 2009 in the Design Pack Gallery (www.designpackgallery.com) of the future PDA president Fa-brice Peltier.
Further informationis available from Claudia Josephs, PDA Secretariat: [email protected], +49 2102 1029940
B&B · brandnews09·2009
10
Selection of the winners.
Design studies for Carlsberg Beer.
Jury of the Pentaward.
The book is available on request from the following address:
(contribution to costs €30 excluding VAT)
e-mail: [email protected]
or from P. Grasser, Tel: +43 3842 800 227
Pentawards
All designs were assessed that
same day by a jury of experts
comprising a packaging manuf-
acturer, a marketing expert and a
designer. In cooperation with Pen-
tawards (www.pentawards.com),
the three best designs of the two
workshops were awarded a Pen-
taward.
Knowledge, business, fun
In addition to a lot of new infor-
mation and fresh ideas, as well as
private and business contacts, the-
re was also plenty of opportunity
for socializing at this PDA event:
the conference design hotel »Nor-
dic Light«, a welcome drink in the
»Och Himlen Dartill« lounge bar
atop Stockholm’s »skyscraper«, a
boat trip from the venue back to
Gamla Stan, an official dinner in
»Den Gyldene Freden«, a tavern
dating from around 1800, and a
guided city tour all contributed
to the success of the 37th PDA
Congress, which once again suc-
cessfully brought alive the PDA
leitmotif of KNOWLEDGE, BUSI-
NESS, FUN.
New book publication
The Fascination of Paper Labels
DIE VORTRÄGETHE PRESENTATIONS
This new book, comprising
all the presentations from
the eighth International
Conference entitled “The
Fascination of Paper La-
bels”, has appeared just in
time for the Drinktec trade
fair.
Particularly in the present
difficult economic phase,
it is always worth having
a look at the presentations
on the subjects of,
n Strategic concepts for
success in difficult mar-
kets
n Sustainability – an argu-
ment for paper, and
n The consumers’ view-
point, and marketing
trends.
comment
B&B logo modernisedThe corporate design guide-lines of B&B have been up-dated as at the beginning of 2009. From now on, our focus on labels and flexible packaging papers, which we have inten-sified in recent years, will be reflected in our logo design as well.
The B&B logo has been re-designed and is now a real word and design mark: the B&B letters sit on a turquoise bar, uniting them to form a unique mark.
This modernisation was ef-fected in coordination with the other members in our corporate group, the Prinz-horn Holding, so that the group companies’ individu-al logos reflect their shared identity.We proceeded very carefully when modifying our logo, making sure that our corpo-rate values continue to be represented consistently.
The book runs to 224 pages, including
virtually all the presentation documents.
Published in-house by Brigl&Bergmeister.
B&B · brandnews 09·2009
11
Flexible packagingpapers
Flexible Verpackungspapiere
Labelpapers
Etikettenpapiere
www.brigl-bergmeister.com
come and visit us at: DRINKTEC 2009Hall B5, Booth 432