BrandingIrons
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Transcript of BrandingIrons
MOOOO-VE OVER
SIZE DOESN’T MATTER
COLOR ME CRAZY
SOMETHING SMELLS FISHY
SOUNDS LIKE A WINNER
The history of branding is very much tied to the history of using animals as a commodity. Theact of marking livestock with fire-heated marks to identify ownership begins in Ancient times,with use dating back to the Ancient Egyptians. These marks were eventually associated withthe heritage, quality and value of the property so branded. Over time, this method ofidentification was extended to craftsman goods and artwork. So begins the history of brand-building in the world of modern commerce.
Small business owners often realize the basic importance of establishing a brand, at least onan elementary level. Deciding upon a business name and logo are the first steps manyentrepreneurs take when launching a new venture. But the big dogs take it all the way.Signature colors, bold graphics, consistent themes, product packaging and communityinteraction all bolster the image of our favorite major brands. But they can do the same for thelocal business. At nominal cost. Act like you’re a big dog and watch the profits grow.
One of the strongest factors in creating an atmosphere consistent to your business concept isthe use of color. It is no coincidence that most fast food franchises use red, blue and/or yellowas the main colors in their logos. The color scheme for your business should reflect the themeand focus of your concept and be appealing to your target market. It should carry throughwherever possible: printed materials, signs, price tags, business cards and advertising. Developyour identity and set the stage for success.
Use common sense. Or common senses. We have already covered sight and smell. The thirdobvious topic is sound. Music makes the magic. We all instinctively choose different types ofmusic for different occasions. Who would choose to play the soundtrack to a tragic opera at awedding? Would you blare disco music at a funeral? The same holds true for your business.Give some thought to the most appropriate genre of background music and listen to thesweet sound of success.
Have you ever noticed how the sweet aroma of cinnamon buns or the alluring scent of freshlybrewed coffee lures customers from across a busy mall? Or how a fragrant rose can bringback memories of those summer days at grandma’s house? The sense of smell is stronglylinked to memory. Put this knowledge to good use. Make your place of business smell likesuccess. Even if that sounds fishy.
art smith [email protected] 813.786.6417