Positioning Your BrandBy Alan Weiss

Positioning Your Brand

How do I position my law firm for success?

What is the most compelling story I can tell about my business?

Alan Weiss

Those are two of the most important questions lawyers have to answer when running their business.

ALDI, the German discount supermarket is a great example of position and branding.

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Redefine Your Business

Positioning Your Brand

Be a part of culture

Localization

Emotional Branding

Be Useful

Change the focus of your serviceReach the right age group.

What cultural does your brand fit into or position itself against?

Localisation should Be a forethought

Tell a story that inspires an emotional connection

How can I add more value?

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Your story

Creating the Brand Story

Motivation

Type of Clients

About Your Firm

Your Purpose

The reason why your company came to be

What motivates and inspires you to start the day

What types of clients find value in working with you and why

A look into who you are as a firm

What's your brand's core reason for being? Why does it exist?