edUi 2013: Usability With a Limited Budget & Apprehensive Administration
Branding when Time & Budget are Limited
-
Upload
laura-anca-chichisan -
Category
Design
-
view
43 -
download
0
Transcript of Branding when Time & Budget are Limited
![Page 1: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/1.jpg)
Priscilla King Gray Public Service Center
Branding when Time & Budget are Limited
Laura Anca Chichisan
![Page 2: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/2.jpg)
My Role
Communications coordinator 10 programs at the PKG Center Development materials
![Page 3: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/3.jpg)
The challenge
![Page 4: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/4.jpg)
Before
Learn more at http://web.mit.edu/mitpsc/internshipsandfellowships
Proposal applications due Thursday, March 21 at noon
PUBLIC SERVICE FELLOWSHIPS
AND VALUE-ADDED INTERNSHIPS
Do something different this summer! Apply for a PSC-funded Fellowship or Internship.
Serve locally, nationally, or
internationally. Pursue your
service passions this summer!
Tuesday, February 412:00 PM - 3:00 PM
Memorial Lobby
MIT Community Service Fair
![Page 5: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/5.jpg)
Assess any branding elements available
![Page 6: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/6.jpg)
Logo Variations
![Page 7: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/7.jpg)
Colors
color
Pantone 7474
PSC
CMYK: 90, 0, 28, 22RGB: 0, 146, 159
Pantone 485
LogoCMYK: 0, 100, 91, 0RGB: 239, 0, 53
Pantone 216
LogoCMYK: 0, 83, 34, 47RGB: 148, 37, 71
color
Pantone 717
PSC
CMYK: RGB: 255, 127, 80
color
Pantone 409
PSC
color
Pantone 7483
PSC
CMYK: 85, 0, 100, 55RGB: 0, 98, 39
color
Pantone 383
PSC
CMYK: 20, 0, 100, 19RGB: 175, 188, 60
color
Pantone 5405
PSC
color
Pantone 549
PSC
color
Pantone 416
PSC
color
Pantone 7408
PSC
CMYK: 0, 16, 100, 0RGB: 255, 210, 62
Official PKG Center colors
Other colors
![Page 8: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/8.jpg)
Set expectations: competent design
![Page 9: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/9.jpg)
After: Posters
![Page 10: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/10.jpg)
After: Posters
![Page 11: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/11.jpg)
Social Media Quotes
![Page 12: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/12.jpg)
Info Sheet + Semester Calendar
![Page 13: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/13.jpg)
Email Templates
![Page 14: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/14.jpg)
Create a simple standardized layout
![Page 15: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/15.jpg)
Poster ElementsPSC logo MIT logo
Event title
Subtitle
Event copy
QR code
PSC link
PSC info PSC social media
Shortened registration link
Registration deadline & event date
Hashtag
Photo
![Page 16: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/16.jpg)
Font + Logo
Headline/Title: PT Sans, 179 pt Subtitle: PT Sans, 40 pt Copy: PT Sans, 15 pt Event specs: PT Sans, 23 pt Social media: PT Sans, 14 pt PSC info: PT Sans, 10 pt
Font Logo variations
Knockout version (white & light gray for colored background). The dot groups in the logo must always have two color values.
![Page 17: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/17.jpg)
Streamline
![Page 18: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/18.jpg)
3 Poster Sizes
![Page 19: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/19.jpg)
Integrated Media Campaign & Poster Sizes
Facebook Poster 11x17” PDF Infinite display slide PNG/JPG
Poster 22x28, 8.5x11” PDF
![Page 20: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/20.jpg)
One Square to Conquer All
![Page 21: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/21.jpg)
Ongoing experimentation
![Page 22: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/22.jpg)
Email Templates
![Page 23: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/23.jpg)
Something Old + Something New
![Page 24: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/24.jpg)
Ongoing Challenges
![Page 25: Branding when Time & Budget are Limited](https://reader034.fdocuments.us/reader034/viewer/2022042907/5875985b1a28ab6d198b4649/html5/thumbnails/25.jpg)
Email: [email protected]: @laurachichisanBlog: https://medium.com/@laurachichisan
Laura Anca Chichisan