Personal Branding and the Job Search - Summers Mckay 1.6.14 (UCLA PSSO)
Branding, social media and your job search march 2017 actcc
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Branding… Social Media … The WorkForce Center… and YOU! Sarah Rach-Sovich
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Transcript of Branding, social media and your job search march 2017 actcc
Branding…Social Media …
The WorkForce Center… and YOU!
Sarah Rach-Sovich
A house without
a foundation will stand, but for how
long?
The “foundation” of your job search:Who you are…
What you represent… And what represents you…
The process whereby people and their careers
are marked as brands
Self-packaging
AssetsAppearance
KnowledgeableUniquely distinguishable
Memorable
What do you want yourbrand to look like??
What if I told you…
You already have a brand?!
What happens on the internet, stays on the internet!
Positive Nothing NegativeAccurate Nada Inaccurate
Appropriate ??? Eeeek!
Is it ugly? Now what?
The bad news…
The good news is..
While it is difficult to remove every stain…
You can “clean up” your act!
• Play detective
• Start with content you created
• 3 tasks to start with…
Remove “unflattering” photos
Correct mistakes!
Delete poststhat make
you seem…
You can’t remove all the bad…but you can take control of your Google
results
Proof!
Taking control of Google!!
At minimum…Going forward…
Social Media is…
• About Me • Work & Education• Life Events • Post…wisely
About Me
Life Events
Post…wisely!
A word, or picture,
about privacy settings
Because… I’m a mom and…
I - Inside Info
S - Show off your skillsA - Advanced searches Y - You can be recommended
S - Surpass real life connectionsO - Others won’t
Seriously!!
Linkedin is
awesome too!
Reminders
• Don’t forget the SOCIAL aspect of social media
• Find role models• Be positive!• Consistency is key
WorkForce Center:303 22nd Ave West
Suite 107
The WFC is here to help!
