R&M Rebrand29th September 2010

• Over 40 year experience• Two divisions (Research and Direct Marketing)• Operate across more than 15 vertical markets • Stable customer base provides good repeat business• Lack of new business• Branding and proposition does not represent current market position• Proposition is complex• Confusion in market about what Research and Marketing is/does • Lack of market awareness

overview

“stick to the knitting”A summary of where a large majority of our business comes from.

Direct Marketing Research

Key Vertical Markets Tourism Planning

Key Services Response Management Field and Tab

*THIS IS APPROXIMATELY 60% OF OUR BUSINESS

aspirationsThere are various aspirations for the growth of Research and Marketing Plus:

• Existing service development:• Strategic DM Agency (planning & implementation)• Intelligent Research

• Linear company expansion (separate businesses):• Creative services?• PR?• Events?• Other marketing related services!

The requirements…

•...that WILL NOT alienate our existing clients and prospects •...that will communicate our new vision (internally & externally)

• ...that is versatile and can work across different vertical markets.

•...that can communicate different propositions (relevant to specific verticals) • ...that will adapt to meet our growth aspirations.

We require a solution...

Our vision is to build a vibrant and profitable organisation by securing the place of ‘first choice’ through the consistent delivery of exceptional services by extraordinary people who take pride in their work.

vision statement

structuremarketing

sales

R DM

Operations(warehouse, mail, print, cati)

Admin & Finance

Technical

What is the solution?

propositionsOur proposed proposition is to provide support! But not just ANY support.

We have a great deal of resources:• People: Manpower & flexibility • Experience: Knowledge & expertise• Infrastructure: Efficient, effective and innovative • Our Brains: A different approach (innovative and different)

Innovation/people/knowledge/experience/infrastructure=

a powerful resource that can be used by our clients on tap

Group Proposition: The power behind marketing

propositions

Research Proposition: The power behind the answers

DM Proposition: The power behind customer response

versatile

Our Clusters:Many different disciplines, but part of wide reaching organisation (with a combined proposition that is clear)

The Fizz:A vibrant, energetic and enthusiastic group of organisations.

Thought bubbles:We are an innovative business, we think before we take action. Thinking adds value and is not a commodity.

How does this represent us?

application

implementationBrand Name Corporate Name Domain

RMG Research and Marketing Group Ltd

www.rmg-uk.co.uk

rmgResponse Research and Marketing Ltd www.rmg-response.co.uk

rmgClarity Research and Marketing Ltd www.rmg-clarity.co.uk