Branding overview
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Bret L. Simmons, Ph.D. NAK National Leadership Development Conference August 15, 2015 Personal Branding
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Transcript of Branding overview
Bret L. Simmons, Ph.D.NAK National Leadership Development Conference
August 15, 2015
Personal Branding
Disclaimers
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your career and your organization
3. Proper operating principles are the key to success
What do you want to learn
today?
Your Website
CONTENT MARKETING
Professionally Personal Brand Ambassadors
Professionally PersonalEverything you do reflects on your business
Why risk offending anyone?
Never trust any site to protect your privacy
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
Operational Privacy
• The sooner you behave as if you have no privacy online, the more effective you will be
• Use your personal brand online to build bridges, not walls
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
New business card
www.bluehost.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Name - Picture - Purpose
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
We don’t need Facebook to authenticate our lives
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
DO IT!
Questions?
