Branding Opportunities @ McDonalds. The Largest QSR chain with highest brand recall. Most preferred...
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Transcript of Branding Opportunities @ McDonalds. The Largest QSR chain with highest brand recall. Most preferred...
Branding Opportunities @ McDonald’s
The Largest QSR chain with highest brand recall.
Most preferred family destination.
Targeted, No waste media.
Relaxed & Receptive Audience
McDonald’s As A Medium
Average time spent: 20 mins eating and observing surroundings.
2500 to 3000 footfalls/restaurant/day on an average.
Average visits per month in McDonald’s is 2.2
55% SEC A : 45% SEC B.
Most unbiased with 55:45 M/F ratio.
Numbers Speak For Themselves
NCR Mumbai Bangalore Pune Hyderabad Chennai Ahmdabad Jaipur Kolkata Chandigarh
60
3832
12 106 5 3 3 2
A total of 213 outlets across India.80% of the outlets are in the top 10 cities
North & East stores are governed by Connaught Plaza Restaurants Pvt. Ltd.
South & West stores are governed by Hard Castle Restaurants Pvt. Ltd.
McDonald’s India Network
Branding Options
Activation Product Display Happy Meal Association
Translite Counter Panel Standee
Tent Cards Dropbox Danglers
Branding Options
Poster/Wall Mount Tray Mats Inserts
“I’m lovin it” Associations
Campaign Objective:To drive consumer engagement & loyalty through a
brand building exercise.
Solution: The activity was executed across all McDonald’s stores
in India. A contest theme was designed i.e. “EECO Happy Family Contest” wherein the lucky winners
would win a brand new Maruti Suzuki EECO.Posters, Tent Cards, Table Mats, Danglers, Contest Forms, Drop Boxes, Menu Translite, CRT were the
chosen collaterals for the activity .
Result: The activity was a huge success as a lot of leads were generated through the contest. The client was really
satisfied in his visit to some of the stores.
Case Study – Maruti Suzuki EECO
Campaign Objective:To build high levels of awareness for the new phone
along with direct consumer experiences.
Solution: The activity was executed across top 10 cities in 178
outlets. A manned kiosk was used as a platform to give out product demos.
Result:A whopping 6,58,863 demos + leads were accounted
for.
Case Study – Samsung Galaxy Note
Campaign Objective:To create awareness about Dettol Hand wash and
healthy eating habits.
Solution: Tray Mats were used to remind people for washing
hands before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol hand wash dispensers were also kept
inside the washrooms.
Result:It worked as a highly effective medium for deploying
the message of healthy eating habits.There was a perfect sync between the message “hand
wash” and the destination “McDonald’s”.
Case Study – Dettol
Understanding Client’s Objective
Short listing Outlets according to TG
Identifying best suitable elements
Defining Timelines Campaign Execution
Monitoring/ Post Evaluation
Our Process
www.brandstand.in