Branding on "White Label ATM" on PAN India basis through "Mirakle Marketing & Advertising"
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INNOVATIVE BRANDING INNOVATIVE BRANDING OPPORTUNITY AT OPPORTUNITY AT IN ASSOCIATION WITH IN ASSOCIATION WITH
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Transcript of Branding on "White Label ATM" on PAN India basis through "Mirakle Marketing & Advertising"
INNOVATIVE BRANDING INNOVATIVE BRANDING
OPPORTUNITY AT OPPORTUNITY AT
IN ASSOCIATION WITHIN ASSOCIATION WITH
⇨ The Brand Idea is: “One India One ATM”
⇨ “India1” is a white label ATM brand for BTI
Payments, which is a wholly owned
subsidiary company of Banktech
Australia, incorporated in 1991 (No. 1
private ATM operator in Australia)
⇨
About
private ATM operator in Australia)
⇨ ‘Banktech Australia’ has a leading industry
reputation for service reliability with >90%
contract renewal rates & strong financial
performance
⇨ ICICI Venture Capital owns a significant
shareholding in BTI Payments
⇨ WLA Operator (Mandate of 9000 ATMs –
already rolled out 4318 ATMs)
⇨ Empowering millions of Indian citizens with
“the rightful access to their own money”
⇨ Driving opportunities to financial equality
⇨ Reach closest to Customers. 90% of ATMs
present in Semi Urban & Rural Towns
⇨ Best in Class Cash Availability & Up Time never
experienced in up-country India
⇨ Transactions are Free for all customers (BTI gets
paid)
⇨
Why Customers are Adopting
⇨
⇨ In addition to making transactions customers win
Free Mobile Talk Time, Credits & much more
⇨ Presence of Extensive Field Force to ensure
achievement of Best in Class Up-Time &
Availability
⇨ ATMs strategically placed in the heart of the
town getting more walk-ins and eyeballs
⇨ Ability to target customers from multiple
banks30
⇨ 4318 ATMs already installed across 11 States
+ 1 UT
⇨ Presence in 2700+ Towns
⇨ 90% of ATMs are present in towns with <50K
population
⇨
Benefits of Branding with
⇨
population
⇨ Average customer walk-ins of 6000+ per ATM
per Month
⇨ More than 12,000 monthly eyeballs, aided by
presence in high footfall locations
⇨ ~1 million customers with registered mobile
numbers
⇨ 9000+ ATMs will be rolled out in the next 1
year
Customer Profile
Nationalized Banks
Old Pvt Sector Banks
New Generation Banks
⇨ Nationalized Banks
� SBI, Bank of Baroda,
Canara Bank, etc
⇨ Old Pvt Sector Banks
Customer Profile
72%
15%
13%
⇨ Old Pvt Sector Banks
� RBL, Federal Bank, City
Union Bank, etc
⇨ New Generation Banks
� ICICI, HDFC, IDBI, AXIS, etc
PAN India Presence
State Active No. of ATMs
Andhra Pradesh 482
Bihar 407
Jharkhand 18
Karnataka 350
Kerala 239
Madhya Pradesh 88
Maharashtra 184
Office 1
Puducherry 33
Tamilnadu 1209
Telangana 273
Uttar Pradesh 708
Uttarakhand 17
Grand Total 4009
Branding Opportunities (DIGITAL)
(I) Screen Saver & Video Advertisement
⇨ Looping Wall Papers:
Capable of Looping 2
Advertising Screens
⇨ Visible to all Transacting
Customers: 2500+ per
⇨
Customers: 2500+ per
ATM per month
⇨ Advertisement
Displayed for 80% of
Total Idle Time.
⇨ Ideal for any Offer
Promotion
Branding Opportunities (DIGITAL)
(II) Mobile Number Lead Generation through Screen
HOME LOANS @ 5% RATE
Interested ?
YESNO
NO
⇨ Visible to all customers at the End
of Transaction
⇨ Mobile Number capture with
Customer’s consent
⇨
User Input at
ATM
•Mobile
Number Entry
Transfer to BTI
Switch
•Mobile
Number stored
at BTI Switch
Notification to
Advertiser
•Leads shared
with
Advertiser.
⇨
Customer’s consent
⇨ Currently over 18,000 daily mobile
registrations with ~3200 ATMs
⇨ Periodic Reports to share mobile
numbers as leads
⇨ Ideal for New Customer Acquisition
Branding Opportunities (EXTERNAL)
(I) Main Signage Co-Branding (II) Front Glass Poster Branding
Branding Opportunities (INTERNAL)
(a) Co-branding on Front
(II) Transaction Slip
Branding(I) Above ATM Machine
Panel
(b) Full Branding on Backside
Branding Opportunities (INTERNAL)
(III) Display Standee (IV) Wall Branding inside
ATM unit
Branding Opportunities (INTERNAL)
(V) ATM Machine Wrap
Clients Already Advertised with
Contact Us “Mirakle Marketing &
Advertising” is a young &
innovative Media Consultancy
specializing in Out-of-box
media solutions that helps in
Jatin Sahni I Director
+91 9910054935
[email protected] media solutions that helps in
giving your brand campaign
the MAXIMUM BUZZ…
We are now the Media Sales
Partner for
Happy Campaigning!
Level-1, Red Fort Capital,
Parsvnath Towers,
Gole Mkt, New Delhi
www.miraklemarketing.com
