Branding NWF With Social Media
12
In Our Brand We Trust
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danielle-brigida -
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NWF is a big tent organization that has a number of branded programs and events. While social media and communication in the online space can be intimidating we've chosen to conquer it by empowering our brand to branch out.
Transcript of Branding NWF With Social Media
In Our Brand We Trust
We Have Traditional Branding...
And it’s 63 Pages Long
But Guidelines Only Go So Far
Our Brand is Complicated
• We have many branded programs
• We have a long history
• Our brand is easily confused
We Get Confused With...
• National Wildlife Foundation• World Wildlife Fund• World Wildlife Foundation
WE ARE NOT THE PANDA
Guess Who Doesn’t Care About Our Branding Strategy?
How Does That Translate Online?
Be Present
Our Programs are Present
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction
WildlifeAction
We Trust Our Staff
• Keep lines of communication open
• Learn from one another
• Reach audiences while being ourselves
Listen and Learn
• How are people responding to us?
• What makes people happy?
• What inspires them to protect wildlife?
How We Listen: Search News Search Blogs
Search Social Sites
