Branding in Videogames
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Transcript of Branding in Videogames
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A Game can have..
But non of these ensure it will become a BRAND…
.
• Logo
• Avatars
• Merchandising
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“ So what exactly is a Brand?
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Is how the player feels about it, the top of
mind emotion that creates in people…
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Brands are identified by the connection of persons to deep feelings when they experience… Players are intuitive people.
So your game it is not what you say it is…
It´s WHAT THEY SAY IT IS.
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“ Branding:
It´s a plan to position the brand of a company,
product or line at the top of mind of the consumers
creating a bridging experience…
Seems easy enough, right?
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Let´s work on it…
It´s a plan to position the brand of a company at the top of
mind of the consumers creating a bridging experience…
here it´s the who, what, when, where, and how
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It´s a plan to position the brand of a company at the top of
mind of the consumers creating a bridging experience…
here it´s the point of differentiation of your game and all the feelings & emotions it can produce
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It´s a plan to position the brand of a company, at the top of
mind of the consumers creating a bridging experience…
Here are the channels, digital media or where you can find your target.
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Here it´s the relationship to get a long lasting emotional commitment with the players.
It´s a plan to position the brand of a company at the top of mind
of the consumers creating a bridging experience…
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It´s a plan to position the brand of a company at the top of mind
of the consumers creating a bridging experience…
Listening and answering, co-creating and involving.
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SO…
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Better now?
It´s the who, what, when, where, and how the point of
differentiation of a game produces some feelings & emotions to
be used in all the channels, digital media or where you can find
your target to generate a relationship and long lasting emotional
commitment with the players trough listening and answering, co-
creating and involving.
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You need to get into the 5 areas of Branding.
• Differentiate
• Collaborate
• Innovate
• Validate
• Cultivate
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Focus, Focus, Focus… It´s about identification and
who you think will be identified with your game.
Differentiate?
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Collaborate?
BRAND DIY
It´s a conjoint effort to spread the voice and transmit trust
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Try & Fail is the only solution.
You know when something is innovative if it scares as HELL!!!
Innovate?
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1. ASK your players what would they do?
2. Make a small focus group before launching
3. If one player can´t verbalize your concepts you have
failed to communicate it.
Validate?
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• It´s a process not a building, it is in constant movement in the brain of your players
• Brands are like people; they must change the clothes but not their character and values..
Cultivate?
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Make it simple:
DOES OUR GAME LOOKS TOO BIG FOR THEM?
But is not enough
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The more distributed a brand becomes the stronger
its management has to be.
And DO NOT stop learning