Branding in themusic industry

Nickelback

Nickleback’s image tends to be a more serious one. In the majority of their promo/tour photos they appear serious, with colours leaning more towards a darker tone. They also try to appear level with the fans who listen to their songs, they wear plain clothes and have plain hairstyles. This shows that their image is not important to them.

Their music is based on generic subjects found in many rock bands such as romance/break ups and becoming a rockstar. Their style makes their songs tend to sound very similar, generally slow tempo with lyrics to match, as their song subjects are often depressing (like break-ups). The song “Rockstar” is a popular exception, but still continues their slow beat style.

Actually looking happy

Album Artwork

Nickelback’s album artwork falls in with their set house style. It uses the same dark, serious colour schemes I mentioned previously and generally don’t look upbeat and happy or fun.

Their house style connotes seriousness, which reflects the music which this band plays. The images in the artwork itself also carries these connotations, like the band members looking serious in “Too Bad” or the crying eye in “Silver Side Up”