Branding In The Digital Age
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Transcript of Branding In The Digital Age
![Page 1: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/1.jpg)
Branding in a
Digital Age...
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Applying the insights to the
Indian Market
![Page 3: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/3.jpg)
Many Brands
Fewer Brands
Final Choice
Buy
Then Funnel Metaphor
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Many Brands
Fewer Brands
Final Choice
Buy
Then Funnel Metaphor
1
Many Brands
![Page 5: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/5.jpg)
Many Brands
Fewer Brands
Final Choice
Buy
Then Funnel Metaphor
FewerBrands
21
Many Brands
![Page 6: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/6.jpg)
Many Brands
Fewer Brands
Final Choice
Buy
Then Funnel Metaphor
FinalChoice
FewerBrands
321
Many Brands
![Page 7: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/7.jpg)
Many Brands
Fewer Brands
Final Choice
Buy
Then Funnel Metaphor
FinalChoice
FewerBrands
321
Many Brands
Buy
4
![Page 8: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/8.jpg)
Now
Consumer Decision Journey
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Now
Consumer Decision Journey
Consider
1
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Now
Consumer Decision Journey
Evaluate
2
Consider
1
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Now
Consumer Decision Journey
Evaluate
Buy
23
Consider
1
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Now
Consumer Decision Journey
Evaluate
Buy
23
Consider
1
Enjoy,Advocat
e,Bond
4
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Marketers often overemphasize the
‘consider’ & ‘buy’ stages of the CDJ
Consider
& Buy
![Page 14: Branding In The Digital Age](https://reader038.fdocuments.us/reader038/viewer/2022103019/55caded3bb61eb65148b45ed/html5/thumbnails/14.jpg)
The contemporary Digital Age makes the
‘evaluate’ & ‘advocate’ stages
increasingly relevant Evaluate&
Advocate
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Effective Bonding leads to the creation of a strong and lasting loyalty loop
Bond
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Analyzing & Understanding the
Indian Market
Branding in a
Digital Age...
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Adopt a Consumer Decision Journey
driven strategy
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Target Stages in the Decision Journey
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Understand your Customers
Analyze Customer Behaviour
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Focus on theTouch Points
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Indian Consumer Market
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Consider
Advertise
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Consider
Impress your audience
effectivelyAdvertise
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Consider
Place the product strategically
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Evaluate
Evaluation is critical to the CDJ
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Evaluate
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Evaluate
Focus on Internet & Social Media
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Evaluate
Enhance the web experience
Focus on Internet & Social Media
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Evaluate
Enhance the web experience
Focus on Internet & Social Media
Stress on Product Reviews
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Evaluate
Enhance the web experience
Maintain a coherent Brand image
Focus on Internet & Social Media
Stress on Product Reviews
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Buy
Ensure a Buy
Deliver an integrated experience
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Advocate
The ‘Buy’ stage is not the end at all
But
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AdvocacyAdvocat
e
The single most powerful impetus to
make a customer buy is someone else’s
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Advocate
Every Advocate brings in 3 new customers
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Advocate
Every Advocate brings in 3 new customers
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Analyze Customer Behaviour through effective feedback
Encourage Advocacy and ensure Customer Relationships
Employ and incorporate Social Monitoring Tools
Keep your customers happy and satisfied
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CDJ is the apt answerto the marketing issues of the
Digital Age
Thus
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Thank You
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Created By
Priyanjit Biswas,Jadavpur University
During an internship under
Prof. Sameer Mathur,IIM Lucknow
www.IIMInternship.com