Digital Branding Strategy (Part 2) - Why Branding is So Important
Branding in Farm 2
description
Transcript of Branding in Farm 2
INGAME ADVERTISINGAdvertising in Happy Farm 2
By Web Business Development
28/10/2011
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Agenda
About Happy Farm 2
Brands Can Do…
Social Game Activities
How To Measure
Contact
Q&A
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New SectionAbout Happy Farm 2
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About Happy Farm 2
• Traffic– Monthly Active User(A30): ~ 2,5 Mil
• Site information– URL: http://me.zing.vn/apps/ntvv2 – Launched: Oct 2010
• Major services– Farm, Zoo, Fish
Farm Animal breeding Fish breedinghttp://open.zing.vn
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Demographic
Age Gender6% 22% 44% 18% 10%
Under 13 13-17 18 - 24 25 - 34 Over 35
54% 46%
Male Female
Job Place75% 11% 15%
Pupil-Student White-collor Other
1% 9% 10% 24% 56%
Other School Working Internet café Home
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New SectionSocial Game Activities
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Take care farm…
• Plant, tend, harvest and sell crops to expand your virtual farm. • Feed and care for your animals and remember to lend your farmer friends a helping hand.• Help your farmer friends by caring, harvest..
Farming
Harvest
Ingredients
Sell or Productio
n
Seeds
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Social game activities
• Buy virtual goods– Seeds, animals, fishes…– Extra goods: grass, dog…
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Decoration
DogHouse, Gate
ButterflyTheme
Decorate your farm by using…
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Social game activities
• Production– Amount of crops will be
processed by factory for getting more benefits.
• Play mini game– Receive virtual goods.– More exp.
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Why they do that?
• Connecting friends.– Visit your farmer friends– Give their friends some virtual goods.
• Extremely like getting free virtual goods.– Nice.– More % Production.– More Exp.
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New SectionBrands Can Do…
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Brands can do…
• Static advertising– Decorations:
• Theme• House, gate.• Special bugs, animals.• Other: billboard, poster
– Product placement:• Booth• Products
– Place in game– Put your name on branded virtual goods.
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Decorate your farm by using…
Items can be customized with your brand palette.
Dog
House
Theme
Items
Booth
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Brands can do…
• Dynamic advertising– Presents
• Virtual goods: seed, fish, animal with high benefit.
– Quest• Users must plant some seeds.• After harvest, users uses machine in factory for
processing real product in life: Coke, Poca Snack, Merino Ice-cream…
• Users will be received some presents like:– Nice theme with high benefit.– A real product: a Coke, Merino…
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Game-Play Integration
Farming
Harvest
Ingredients
Production
Presents
Seeds
ThemeHouseBrand mascotSeedMagic potionBooth…
Potato
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Poka Snack can…
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Brands can do…
• Brand game– Mini game
• Your brand image will be a slot, cell in game.• Background mini game.• Create another brand mini game and integrated in to NT2 like:
– Lucky Draw– Caro– Bejeweled– Tetris– …
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How to promote from Zing Me?
• Notice on top link in game HF2.
• Fanpage HF2: Blog, Photo...
• Splash advertising.
• Zing News• Icon in game• Zing Adshttp://open.zing.vn
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How to measure
• Monthly Active Users (campaign): A30• Event:
– Item Shopping– Quest Finishing– Item Producing– % users complete event
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Contact to
• Hoàng Hường– E: [email protected]– T: (+84) 83 – 866 4666 (ext 6195)
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Q&A
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