Branding Brief - Help us to help you get the right resultsThis is just a few of the questions we would ask you to help get the right information ensuring we get your branding right for you and your business.

What is your business name? Is this a trading name?

Does your business use a tagline? When did you start your business?

Can you give a small description of what your business or business idea does/will do?

What made you start your business?

What type of business do you run?

Limited / Sole Trader / Partnership / CIC / Charity / Other

Do you have any employees? if yes how many? Are you looking to expand your employees?

Does your business trade?

B2B / B2C / Other

Do you currently have a website?

Yes / No / Other

What is your domain address?

When people look at your business and brand what do you want them to feel?

Does your business have a company ethos?

What is business mission statement?

This is just a few of the questions we would ask you to help get the right information ensuring we get your branding right for you and your business.

What are your business values?

Quality - Value for Money - Cheap - Expensive - Top of the range - Fun - Exciting - innovative - Social -Family friendly - Environmentally Conscious - Generous - Community driven - Cost-effective – Efficient – Green – People Focused – Technology driven – Modern – Traditional – Futuristic – Sporty – Male orientated – Female orientated – Successful – Small – Large – focused – imaginative – Creative

If you had to choose three to describe your brand what would they be?

How do you believe your business is perceived by others?

Where do you want your business to be positioned within your target market?

Do you want your company to stand out or blend in with your target market, and why?

Does your business work in more than one country? If yes where?

Is your business currently or will be in the future bilingual, If yes what language?

Does your business currently have a logo? If yes are you happy with your logo?

Whose company branding do you like best and why?

Whose business brand do you dislike most and why?

What would your favourite colours and why?

What are your most disliked colours and why?

If your business could have anyone as a client who would it be and why?

Tea / Coffee / Chocolate / Other / with biscuits?

Time for a break what would you have?

Have you done any research on your target market?

What locations do you currently work in?

Are you looking to expand your business location?

Do you know who your competitors are? If so who do you see as your closest competitor?

Which of your competitors do you believe does what you do well?

What are your target market and Audience demographics?

Do you know your social media demographics?

What is your USP (Unique Selling Point) ?

Do you work closely with any other businesses?

How do you see your business in the next 12 months?

What about 12 months after that?

Have you thought any further than that?

Does your business/project have goals or specific time dictated limits?

Loan repayments, Investments, Campaign restraints, Technology changes, innovations?

What is your long-term plan for the business?

What goals are you looking to achieve with the branding?

New market? Relaunch business? Start-up?

Is there a budget for this project?

Do you have a time-scale for completion of this project?

Is the project for a specific event?

Who is our point of contact for the project? Name, Email, Phone Number

Do you have any content or current material that you could consider relevent for this project?

Other Info