Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity...

41
Branding and Visual Identity Guideline 2020 Save the Date June 13 th 2020

Transcript of Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity...

Page 1: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Branding and VisualIdentity Guideline

2020

Savethe DateJune 13 th 2020

Page 2: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

CONTENT

The package you are currently looking through is a guide which lays out the corporate identity standards for GLOBAL WELLNESS DAY, a branded special day. The purpose of this package is to provide guidance for brands which would like to support GLOBAL WELLNESS DAY regarding graphic design and production, so that this special day is celebrated with the same visual codes and standards to create a branding unity throughout the world.

This guide starts with brand idea and slogan, continues with the visual identity guideline, and finishes with the details of promotional materials. We hope that this guide helps you to add value to your brand's GLOBAL WELLNESS DAY promotional activities.

01

Page 3: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

INTEGRATED WELLNESS

Global Wellness Day is an international day that is celebrated on the second Saturday of June every year as a public event which turns everyone’s shared dream of ‘living well’ into reality. GWD has no relation to ANY institution or ANY organization and it is without ANY commercial purpose.

02

Page 4: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

03 LOGO / POSITIVE

https://drive.google.com/uc?export=download&id=1S6O-5lHmUrKv7AKqyxTMSsgC7MO-49AX

Page 5: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

https://drive.google.com/uc?export=download&id=1S6O-5lHmUrKv7AKqyxTMSsgC7MO-49AX

04 LOGO / NEGATIVE

Page 6: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

APART FROM THE LISTED COLORS, THE LOGOCAN ONLY BE USED IN WHITE.

THE LOGO SHOULD BE DISTINGUISHEDFROM THE BACKGROUND.

EFFECTS SUCH AS CONTOURING, SHADING ANDGRADATION SHOULD NOT BE USED ON THE LOGO.

THE BACKGROUND USED FOR THE LOGO SHOULD NOTHAVE ANY COMPLEX COLORS OR PATTERNS.

05 IMPROPER USE OF LOGO

Page 7: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Text ColorsMain Colors

PANTONE 225CC12 M93 Y0 KOR213 G51 B147

PANTONE 389CC21 M0 Y85 KOR211 G223 B78

C0 M0 Y0 KOR255 G255 B255

PANTONE COOL GRAY 6CC16 M11 Y11 K27R164 G167 B169

06 LOGO COLOR PALETTE

Page 8: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

LUBALIN GRAPHLorem ipsum dolor sit amet, consectetur adipiscing elit. Inhendrerit arcu ac odio bibendum, non molestie odio posuere.Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo.Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendissesodales, enim et faucibus pharetra, enim turpis fermentumsapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi utmagna ornare, eget sodales neque ornare. Donec tempor lacussit amet arcu ultrices porttitor ac eu massa. Quisque convallissuscipit risus sit amet luctus. Sed finibus tincidunt ex, nonconsectetur tortor. In hac habitasse platea dictumst. Nampretium hendrerit magna ac imperdiet.

Suspendisse sodales, enim et faucibus pharetra, enim turpisfermentum sapien, id dictum augue ligula id nisi. Maecenastincidunt nisi ut magna ornare, eget sodales neque ornare.Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa.Quisque convallis suscipit risus sit amet luctus.

Lorem ipsum dolor sit amet.

Aa

07 MAIN TYPOGRAPHY

https://drive.google.com/uc?export=download&id=1pNnZtpi4PWkY-v4XJ0Bsetod-Ri7s5-a

Page 9: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Aa

08 COMPLEMENTARY TYPOGRAPHY

https://drive.google.com/uc?export=download&id=1ZgXcG5bz5vaLzF0I20sgkm-DK8ug3hlS

HELVETICA LT PRO FAMILYLorem ipsum dolor sit amet, consectetur adipiscing elit. Inhendrerit arcu ac odio bibendum, non molestie odio posuere.Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo.Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendissesodales, enim et faucibus pharetra, enim turpis fermentumsapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi utmagna ornare, eget sodales neque ornare. Donec tempor lacussit amet arcu ultrices porttitor ac eu massa. Quisque convallissuscipit risus sit amet luctus. Sed finibus tincidunt ex, nonconsectetur tortor. In hac habitasse platea dictumst. Nampretium hendrerit magna ac imperdiet.

Suspendisse sodales, enim et faucibus pharetra, enim turpisfermentum sapien, id dictum augue ligula id nisi. Maecenastincidunt nisi ut magna ornare, eget sodales neque ornare.Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa.Quisque convallis suscipit risus sit amet luctus.

Lorem ipsum dolor sit amet.

Page 10: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

09 MOTTO

https://drive.google.com/uc?export=download&id=1Eb-MbmuKOxa3cxsUkOJ6l2sahEogl0Yf

"One day, can change your whole life!"

Page 11: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the

2nd Saturday of June every year in 7 continents and 150 countries around the world.

Turkey's Gift to the World

June 13th 2020, Saturday

Do a good deed.

Walk for an hour.

Drink more water.

Don’t useplastic bottles.

Eat healthy food.

Have a family dinner with your loved ones.

Sleep at 10:00 PM.

7 150

“One day, can change your whole life!”

/globalwellnessday/wellness_day/globalwellnessday

Continents Countries

https://drive.google.com/uc?export=download&id=16dYi6sT2kAzrqRs7p8hWgW5-6mOerDaf

10 VISUAL SAMPLE / POSTER

Page 12: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the

2nd Saturday of June every year in 7 continents and 150 countries around the world.

Turkey's Gift to the World

June 13th 2020, Saturday

Do a good deed.

Walk for an hour.

Drink more water.

Don’t useplastic bottles.

Eat healthy food.

Have a family dinner with your loved ones.

Sleep at 10:00 PM.

7 150

“One day, can change your whole life!”

/globalwellnessday/wellness_day/globalwellnessday

Continents Countries

11 GWD LOGO - COMPANY LOGO RELATIONSHIP SAMPLE

COMPANYLOGO

https://drive.google.com/uc?export=download&id=1Xx2busBGulvHz2b6Wj6Tj8uGDFdb-cu8

Page 13: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesSingle Color 1+1 PrintColor: Magenta6 x 6 cm300 gr Matte Coated PaperMatte Cellophane

https://drive.google.com/uc?export=download&id=1CZ-DqhYe_6TNxq3Ou1Z_h1iRNWNvRlQ8

12 AMBASSADOR BUSINESS CARD

Page 14: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesSingle Color PrintColor: Magenta 24 x 10,6 cm200 gr First Quality PulpRegular Cut

https://drive.google.com/uc?export=download&id=1MKto91PXjdS8RHBYf82YpnPfGXwIo4hl

13 GWD ENVELOPE

/globalwellnessday www.globalwellnessday.org/globalwellnessday /wellness_day

Page 15: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesSingle Color PrintColor: Magenta23 x 32 cm200 gr First Quality PulpRegular Cut

https://drive.google.com/uc?export=download&id=1zSO6yDMY4DE8FRVHhN9VYBvztJUdJs4_

14 GWD ENVELOPE

/globalwellnessday www.globalwellnessday.org/globalwellnessday /wellness_day

Page 16: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesSingle Color PrintColor: Magenta 21 x 29.7 cm100 gr First Quality PulpRegular Cut

15 GWD LETTERHEAD

https://drive.google.com/uc?export=download&id=1m4ytHE-z28ZFb-wMt2unHGGWRvVb02jj

#globalwellnessday /globalwellnessday /wellness_day /globalwellnessdaywww.globalwellnessday.org

Page 17: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Back

EVETDİYORUM!

Front

I SAYYES!

https://drive.google.com/uc?export=download&id=1A4925ALk2nRKiMTQT--SNu-o4G6e2085

16 GWD PADDLE

FeaturesDouble ColorColor: Magenta + Pantone 225cPhoto Block Print23 x 23 cmSpecial Cut

Page 18: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesMug Color: Magenta

https://drive.google.com/uc?export=download&id=1Em86XHoFeYrFoYjfIy1RpA7iAOvn-jIA

17 GWD MUG

Page 19: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesColor 2 PrintMagenta + Pantone 389C46 x 35 cm250 gr Matt Coated Paper

https://drive.google.com/uc?export=download&id=1UYsWO_8EbtnRJ0x1b4qpmahuCkoaVkn7

18 GWD PLACE MATE

“One day, can change your whole life!” June 13th 2020Second Saturday of June 7

150Walk for an hour.

Don’t use plastic bottles.

Eat healthy food.

Do a good deed.

Have a family dinner with your loved ones.

Drink more water.

Sleep at 10:00 PM.

Continents

Countries

www.globalwellnessday.org

I SAY YES!COMPANYLOGO

Page 20: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesT-shirtColor: MagentaSingle Color Heat based Press Print

https://drive.google.com/uc?export=download&id=18SlGxGSq8AMQM5q-UGzeXOJTFH5IbSvN

19 GWD T-SHIRT

Page 21: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesVestColor: MagentaSingle ColorHeat based Press Print

https://drive.google.com/uc?export=download&id=1FnCJJeCLMXKMRVR6UkoqWdD9-vnvsPf1

20 GWD VEST

I SAYYES!

Page 22: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesColor: MagentaSingle Color Heat based Press Print

https://drive.google.com/uc?export=download&id=1EuoHhv4DfvPPXPTe_1Jkp5BaUVoThrvI

I SAYYES!

21 GWD LONG SLEEVE SOLID FLEECE PULLOVER

Page 23: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesColor: MagentaFront Logo Print Area: 13 cmBack Logo Print Area: 25 cmWhite and Magenta raincoatSingle Color Heat based Press Print

https://drive.google.com/uc?export=download&id=1CCVwIgvKTKBfRcUkx_ZNd-Iil1rWDSjL

22 GWD RAINCOAT

Page 24: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Global Wellness Day organizes volunteer aid activities for the communities in need in different countries. Wearing GWD Volunteer Vests during these activities will attract the attention of communities to the project with the branding unity.

https://drive.google.com/uc?export=download&id=1xz5NAbyOJOm3vPacRgMRebb9eUDXQX_1

23 GWD VOLUNTEER VEST

FeaturesColor: Magenta

I SAYYES!

I SAYYES!

Page 25: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesColor: Magenta

To reach the younger generation and develop mindfulness on healthy eating, Global Wellness Day Japan team has created this lunch box design and distributed the lunch boxes at schools.

You can use this design, to reach out to schools in your country to highlight the importance of healthy eating.

24 GWD LUNCH BOX

https://drive.google.com/uc?export=download&id=1P_w-1AqYyzw27_odTiWTby2c4bmL6nQK

Page 26: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

25 GWD ENTRANCE BRANDING

https://drive.google.com/uc?export=download&id=1V90-kLCuZfNY-pGv1zLfCRDYJ-WJi5UJ

Page 27: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Features45x38 cmCloth material: Linen/Cotton

26 GWD BAG

#globalwellnessdaywww.globalwellnessday.org

https://drive.google.com/uc?export=download&id=1QAG-Zy49mG1p5QTaCWqJq1CeuDkAz-L8

Page 28: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Features85x200 cm

https://drive.google.com/uc?export=download&id=19EGIMTljD-mIrjR_wU38vzKAAJA4tyIB

27 GWD ROLL-UP

Page 29: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

https://drive.google.com/uc?export=download&id=1skMtK9kp-ThDVhkcuSLuQUyZDEx9A6eb

Features85x200 cm

28 GWD TEAR DROP FLAGS

Page 30: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

29 GWD FLAG POLE

https://drive.google.com/uc?export=download&id=1yzFQM_M0Ay3TqbpsOWKSZjLcrGibl7Rr

Page 31: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

https://drive.google.com/uc?export=download&id=1FNStYtMC2GfEkmhzapYnre-PNcwnunle

30 GWD FLAG

Page 32: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

https://drive.google.com/uc?export=download&id=1PigFE5BWt8zoRRrQlqeXrqyDoxJ_OZYo

31 GWD BANNER

x

4x

x

4x

Page 33: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

Features1000 x 1000 px

32 SAVE THE DATE, WEB

https://drive.google.com/uc?export=download&id=1kwy_8acYF4Jgi3wQV2g-IMzwT_VXmAy2

Page 34: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesColor: MagentaDouble Colored Photo blockCustom cut120 x 70 cm

https://drive.google.com/uc?export=download&id=15jT17d2B7FhY63gIAlm-6UWr19Lb_q9e

33 GWD CUT-OUT

"One day, can change your whole life!"

Page 35: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

"One day, can change your whole life!"

"One day, can change your whole life!"

34 GWD PHOTO-WALL

https://drive.google.com/uc?export=download&id=1lpaaAVpIBr77ptFlR-q60EmEDsMBcH99

Page 36: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

FeaturesLogo print area 4 cmLaser Carving

https://drive.google.com/uc?export=download&id=12HZklijzZ_ykhct0U02ToQ8_G2U8eoQp

35 GWD USB

Page 37: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

https://drive.google.com/uc?export=download&id=18wHaqgRnx9Xw7w8K1BaEuenZImn9Fium

36 GWD ICON

Page 38: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

John DoeManager

2525 Massachusetts Avenue NW Washington DC 20008Phone: 00 1 202 612 67 00 • Fax: 00 1 202 612 67 44

www.domain.com • [email protected]

John GreenBrand Director2525 Massachusetts AvenueNW Washington DC 20008Phone: 00 1 202 612 67 00Fax: 00 1 202 612 67 [email protected]

e-imza

37 GWD ICON

Page 39: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

38 GWD ICON

John DoeManager

2525 Massachusetts Avenue NW Washington DC 20008Phone: 00 1 202 612 67 00 • Fax: 00 1 202 612 67 44

www.domain.com • [email protected]

John GreenBrand Director2525 Massachusetts AvenueNW Washington DC 20008Phone: 00 1 202 612 67 00Fax: 00 1 202 612 67 [email protected]

e-imza

Page 40: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

The Certificate of Appreciation is prepared to be presented to the Sponsor brands by GWD Ambassadorsto thank them for their support.

CERTIFICATE OF APPRECIATION

“One day, can change your whole life!”

CERTIFICATE OF APPRECIATION

This certificate of appreciation is presented to……………….

for supporting Global Wellness Day …................ We are so grateful for your engagement, time and effort. Thank you forjoining us in our path to change the lives of millions of people through Wellness.

Belgin Aksoy …………………..

Founder Ambassador of......................

Global Wellness Day Global Wellness Day

Date....................... Place…............…

“One day, can change your whole life!”

39 THE CERTIFICATE OF APPRECIATION FOR GWD SPONSOR BRANDS

https://drive.google.com/uc?export=download&id=16S4KtOtxHDCa9RktNq2EYGh8iI7KDYJ4

Page 41: Branding and Visual Identity Guideline 2020€¦ · and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the

www.globalwellnessday.org

For further information please contact Deniz Yücel, GWD Communications Executive.

[email protected]

"One day, can change your whole life!"

Savethe DateJune 13 th 2020


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10 Tips for a Successful Website #1 BRAND UNITY Keep the look and feel consistent with your offline branding (corporate ID). Make sure your branding is.

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