Branding and Marketing
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Simple tips for healthy branding and interactive marketing: Make your consumers scream for your brand.. question is how? Well you need to study popular brands and their marketing strategies. For instance, the best strategy is adapting to retention technique. The way McDonald and LG did. Another popular strategy is launching better campaigns. For instance, Coca cola "open happiness" got viral because it was a powerful idea. However, despite of getting a positive response, it is still recommended to revise these campaigns every 6 months, where new insights should be continuously flowing. Secondly, brands should provide room for personal associations to people. It is always good to incorporate an emotional element in your product that people can easily relate. For example Puma presented it's vision as, "Fair, Honest, Positive, Creative" Besides, studying market for success stories only, it is also important to see which brands failed and the reasons that failed them. In this presentation, you will find 5 unbeatable branding blunders that you must not do. Whereas, if you would scrutinize the similarities of successful brands who nailed the opportunities. you will see that all of them were different (unique), Focused and Relevant. Explore what your brand is exactly missing and then beat that hurdle. Good Luck!
Transcript of Branding and Marketing
Make your Consumers Scream for your Brand
HOW??
POPULAR BRANDS
‘BEST’ STRATEGY ‘BETTER’ CAMPAIGNS
‘GOOD’ EMOTIONAL ELEMENT
Adapt to retention technique Should be revised
every 6 months and new insights should
be continuously flowing
Brand should provide room for personal
associations to people
Popular Strategies Of Branding & Marketing
What Really Makes A Difference is DIFFERENCE
Unbeatabl
e Branding
and
Marketing
Blunders!
Secret of Fitness – PEPSI?Are you kidding?
Hershey’s Kiss resemblance to poop.
Brand Endorsement Failure
Taking Consumers Lightly
Backing off too soon
Doing what others are doing
Considering demographics as an unimportant variable
Bulls have different connotations in France and
USA…This happens when an
important fact is ignored
Burger King became NO.3 from No. 2 in burger chain – apparently mascot doesn’t
drive buying behavior
Esurance mascot became viral for being racy and company freaked out, instead of
celebrating
Brands who nailed the
OPPORTUNITIES THEY WERE
DIFFERENT – FOCUSED – RELEVANT
SO WHAT YOU ARE EXACTLY MISSING
A CLEAR VISION
GOOD VIBES
INDEPENDENT SPIRIT AWARD
INTIMATE KNOWLEDGE
FREE THINKING
‘AGONY’ ECSTASY – Your Business Mascot
ALL ABOARD
“People care about our brand because they feel connected to it and what we stand for”, says Laura Klauberg, Senior
Vice President of community and brand
TED took a risk “Why pay for it when you can get it for free online?”
Fortunately got a good response but it wasn’t possible without taking risk
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