BRANDING AIESEC!WHY SHOULD WE BE BRAND

ALIGNED?

You always hear us say:

“You should not change our brand!”“AIESEC has to be brand aligned!”

DO YOU KNOW WHY?DO YOU KNOW IT’S IMPORTANCE?

Let us show you how it works with some tips and images!

Have you ever seen something like this around?

Mc Donald’s??

To protect this to happen, there’s a guideline!

Sometimes you can change the position of your logo...but look

carefully...it’s not always apropriate!

Even colours have a “meaning to be” in branding

Blue evokes authority, dignity, security, faithfulness. In business, it

implies fiscal responsibility and security. Plus it is universally

popular.

If you are using blue, then you cannot use it in red and it’s variants!

ONLY when permited by its colour scheme!

Typografy and size of the letters should be respected too!

There’s a type of letter and a minimum size to be valid as a logo!

The brand you are using has to represent your goals!

Curiosity: Do you know where the nike logo

came from? La Victoire de

Samothrace(The greek godess of victory)

Some simple rules...Don’t change logo’s originals;

Don’t add different meanings to it;Don’t change the writting;

Don’t distort the logo;Don’t change the colour of the logo,

nor it’s background!

Can you change your I.D. number?Can you rip it off and change your

picture?Can you change your I.D. colour as you

wish?

SO WHY COULD YOU CHANGE AIESEC’S BRAND IF IT’S OUR

IDENTITY?

Branding = Positioning

But then why should we respect our BRAND?

BRANDING can turn...

A simple coffee...

Into a moment of experience!

Eating...

Into a fun time!

Dressing up...

Into fashion sense!

Moving...

Into status!

Thirst...

Into life style!

A bag...

Into social desire!

Walking...

Into victory!

Comunication...

Into design!

Leadership...

exchange...

Social impact...

INTO...

OUR BRAND REPRESENTS WHO WE ARE!