Brandguide
Transcript of Brandguide
The ultimate guide to we are powerVersion 1.0
Table of contents
3. Our store- Who We Are 4. Our consumers 6. Our logo 7. Our colors 8. Our typefaces
9. Guidelines For Using Our Logo
Our store
We are power is a feminist store where you can buy motivational merchandise, where activist events are held, and where women can feel empowered . We carry merchandise such as clothing, books, jewelry, posters, etc. we also hold events. Some 18+ but also a variety of all ages events. we want to create a voice for women, to educate, and to support. That is our goal.
Consumer 1 Rena
Female25White Married$13/hrSmall town She is a quirky makeup artist who loves to
goout and have fun with her friends. She
lovesconcerts, especially rap and indie rock
concertsand spending time with her partner and
kid. Rena goes to as many events as she can
with herbusy schedule because she loves the
atmosphereand the support from others. She also
loves togo shopping there with her partner andespecially buying the stylish clothing. She
visitsabout once every other month.
Consumer 2 lola
Female19White Single$20-$80 per commission plus minimum
wage UrbanShe is an artist that likes gardening and
rollerderbies. She dresses casually and likes to
listento every type of music. She is a big
activist. Lola goes to about every event held at We
ArePower which is about once a month. She
goesthere frequently to buy merchandise as
well,especially books. She goes there about
twice orthree times a month. She thinks its a chill,inviting place to go and the staff are
extremelyfriendly.
our logo
Full color logo Black and white logo
Our colors
Our typefaces
We use Eccentric std as our title font. Its elegant and fun but also readable. It also grabs your attention. For our inner text we use Verdana because it’s simple and easy to read. For our titles we use 44 font size. For our informational boxes we use 28 font size. If smaller font size is needed we use 20 and 18 font size.
Guidelines to using our logo
Use the appropriate background. White.
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Keep the colors intact. Do not reverse them or replace them with other colors or shades. The logo needs staple colors you can recognize.
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