14JUN, 18

Branded residences: The newmuse of Indian real estatedevelopers [3]

Branded residence as an asset class is a growing real-estate trend− a

hit with global buyers for the exclusive standards of style, service and

comfort that they offer. As the name suggests, branded residences are

essentially luxury residential projects associated with other high-class

brands, offering superlative amenities to its owners. In addition to the

premier amenities, these residences also offer a sense of security to its

high-net-worth buyers, and the exhilaration of hassle-free ownership.

A report by Graham Associates explains the reasons for their success,

stating, “Buy into a reputable brand and you have the assurance in

the delivery and quality of the development as well as professional

management”. The report adds, “The best products offer prime

locations, likeminded neighbors, cutting-edge interior design and,

crucially, stronger resale values and higher rental income.”

However, in India the concept is still taking baby steps. Nevertheless,

considering the obsession of the country (and the world) with the

magical world of Disney, the brand has been spearheading the process

of breaching the boundaries of the Indian real estate market and

introducing Disney- themed homes in several cities.

Smartly designed homes make good use of space [shot on location]

In fact, after collaborating with Disney for themed luxury

developments in Bangalore and Kochi, the Prestige Group is now

coming up with a similar project in Hyderabad as well, called

Prestige High Fields.

Elegant living spaces �t for a king [shot on location]

Your own world of Disney

Prestige High Fields presents a very promising picture of what the

current brand residences market in the country has to offer. Spread

across 10 High Rise Towers, the project promises its inhabitants a

luxury living experience nestled in your own world of Disney.

Bedrooms are Marvel themed too! [shot on location]

With the theme dominating the project’s interiors as well as exteriors,

each tower has been given access to the central landscape area

through a dedicated Lobby on the ground floor. Besides, the visual

break between the residential blocks and the Clubhouse constitutes an

unmatched visual aesthetic.

The legendary Snow White makes an appearance [shot on location]

However, it is not just the theme that makes this project so appealing.

The development ensures that you are close to all necessities, while

the magic of Disney awaits you at home! Located in the heart of

Hyderabad’s financial district, the development seeks to introduce a

“relaxed walk-to-work lifestyle”, with offices of all IT majors close-

by. The International Airport is also a mere 20-minute drive from the

project.

Spacious living spaces make you feel free [shot on location]

This has been topped by a clubhouse equipped with a recreational

activities for all age and interest groups. The clubhouse is, in fact,

sprawled over a whopping 1,20,000 sft (approximately), with

amenities such as gym, spa, badminton and squash courts, a mini-

theatre and a guest room, supermarket, pharmacy, ATM, party hall,

restaurant, crèche, boutique, library, and a salon.

What better than Disney to associate yourself with?

The fascination with branding has been associated with the shift in

customer expectations, with high-end customers as well as investors

recognizing their need to be identified with something truly reflective

of their status and aspirations.

Stylish dining rooms perfect for get-togethers [shot on location]

With such realization, what’s better than being associated with a

brand that has taught you to believe: believe that the Disney

characters were secretly our guardian angels and that magnificent

castles might just be a boat ride away?

The popular characters from ‘Cars’ make an appearance [shot on location]

Enthralled enough? For more information, you may visit their

website, which contains all details you might need to make one of

these homes your own. Learn more about the Prestige Firm and their

other projects, then add Prestige to your life.