Branded entertainmentp2cmay2008-1210358372014671-8
13
Click here to load reader
-
Upload
prelude2cinema-llc -
Category
Entertainment & Humor
-
view
259 -
download
0
description
From presentation in 2008 at Corporate College. As more businesses use this technique, the info here can help.
Transcript of Branded entertainmentp2cmay2008-1210358372014671-8
Branded Entertainment
What is It and What Can It do For
My Business?
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Superman II
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Runaway Bride
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Wayne's World
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Overkill on the Products
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
What is Branded Entertainment?
It is not Product Placement.
It is the Marriage of a Brand and an
Entertainment Program.
It works when the Brand and the Program
Communicate their Needs.
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
The Future is Here – Be Ready
NO ONE HAS TO EVER WATCH A
COMMERCIAL AGAIN!
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Placement creates Realism
A Movie about Ad
Executives
Creates a Nike Ad
Ad is central to Plot
Watch Ad
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Types of Placement - Classic
The Product Appears ON CAMERA
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Types of Placement - Classic
The Location Appears ON CAMERA
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Creating a Campaign
In the Movie or TV Show
Online
In Print ads
TV ads promoting Movie & the Brand
Contest
Special Product Tie-ins
Watch “Iron Man” Ad
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
The Perfect Marriage
What does your Brand Want in Life?
Who is the Best Mate for your Brand?
What Kind of Future do you see Together?
You should have a Pre-Nup.
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
About Prelude2Cinema
Prelude2CinemaTV
TV Series & Web Series
Brand Created Programming
