BrandCentral Finance Portfolio

BRANDCENTRAL FINANCIAL IDENTITIESJULY 2009

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ARAB FINANCE HOUSE

ThE MARKET CoNTEXTLebanon is an open society ready to embrace all promising concepts for the benefit of the economy. The market consists of a 50% Muslim segment that is keen on getting professional and competitive financial services that meet their religious beliefs.So far, Lebanon witnessed the growth of powerful non-Islamic banking institutions, expanding in branches and services.

ThE ChALLENGES- Create an impactful introduction of the Islamic Banking concept while projecting the genuine Islamic values and ethics. - Establish a strong presence for Arab Finance House.- Project Arab Finance House as a dynamic and advanced banking concept that respects and works under the Shari’ah principles.

ThE TACTICS- A focused logo launching a living-brand communicating with the target market. - Focused stationary material.- A launching event marketing kit consisting of a bilingual corporate profile, gift wrapping and location exposure material- A focused signage system with consistent departments looks and a location aspect projecting the adequate identity environment.- An innovative website design reflecting both Islamic values and modernity.

ARAB FINANCE hoUSE

ChANGING PERCEPTIoN

ARAB FINANCE hoUSE

ChANGING PERCEPTIoN

ThE MARKET CoNTEXT“Takaful, in its intended spirit, becomes a worthy social cause, providing prudent financial security not only to its policyholders, but also to the entire community”. Solidarity’s Corporate ProfileThe Islamic Takaful industry was undeveloped in Bahrain while in the region, it was mostly considered as the Islamic option for what is known to be regular risk protection or non-life services while in Malaysia, Europe and USA the Life Takaful was becoming a trend. The market started to become fervent on managing personal risk. The favorable economic outlook and the resurgence of Islam supported by the rising income levels and the desire of Muslims to live their lives according to Shari’ah, the demand for Shari’ah compliant products increased drastically. Solidarity was created to lead the way in providing the utmost safety and protection along with a diverse range of prudent savings opportunities.

ThE ChALLENGES- Differentiate Solidarity from existing non-Takaful conventional insurance firms and existing similar Takaful ones.- Project a contemporary image while preserving the Islamic values and principles.- Educate consumers on the benefit of Life Takaful products.- Create a strong launch to lead the regional and global market of Takaful insurance industry. ThE TACTICS- A symbolic logo communicating the essence of Takaful. - Contemporary stationary material- A corporate profile- Consistent product looks recognizable in all aspects and speaking the Master brand identity.- A signage system in harmony with the main identity.- An innovative website design reflecting both Islamic values and the future.

ASIAN FINANCE

hoUSE ChANGING

PERCEPTIoN

ARAB FINANCE hoUSE

ChANGING PERCEPTIoN

ABU DHABI ISLAMIC BANK

ABU DhABI ISLAMIC

BANKSETTING ThE

TREND

ThE MARKET CoNTEXTThe 90s brought to the region the real definition of growth and immediate decisions had to be made on expanding businesses, which entailed opening new branches and subsidiaries for Abu Dhabi Islamic Bank, often in other countries. It also dictated imminent branding considerations as tangibles were easily depleted. The need for corporate cultures to build in products or services started surfacing even in the most conservative sectors.

ThE ChALLENGES- Establish a strong market presence for Abu Dhabi Islamic Bank.- Project the genuine Islamic values and ethics with a modern approach. - Communicate an inspiring and inviting image to widen the client base.- Develop marketing solutions tackling rising market needs.

ThE TACTICS- Logo - Focused stationary material.- Strategically focused design, integrating effective retail interiors and environmental graphics, was used to transform the whole branch environment into a peaceful and serene place.- Consistent product looks that are unique in their nature.

ABU DhABI ISLAMIC

BANKSETTING ThE

TREND

ELAF BANK

ELAF BANKA NEW

DIMENSIoN To ISLAMIC

FINANCE

ThE MARKET CoNTEXTThe region’s investment market is rapidly changing. The spotlight of the world is fixed on it, and investors are looking to share in the region’s economic and financial boom, yet at the same time maintain a healthy risk exposure. As the offers increase and regional wealth rises, so does the level of sophistication of stakeholders demand.

ELAF needed to be an organization that helps its customers get a head start. Through its industry-leading initiatives and customer-centric approach, ELAF is the Islamic Bank with which to build, develop and profit from a long-term financial relationship.

ThE ChALLENGES- Portray an International image with regional origins and a regional personality with international ambitions- Project the genuine Islamic values and ethics with a modern approach. - Promote customer dialogue, understanding and the utmost peace of mind.- Create a world-class corporate brand that is committed to delivering gainful ROI

ThE TACTICS- An inspiring identity - Focused stationary material.- Strategic and consistent marketing collaterals

ELAF BANKA NEW


FINANCE

WITH COMPLIMENTS

مع التحـيــات

ص. ب. 11939، منامة، بحرين مبنى بنك ادكس منطقة السيف تلفون 561500 17 973+ فاكس 583347 17 973+P.O.Box 11939, Manama, Bahrain ADDAX Bank Bldg. SEEF Area T +973 17 561500 F +973 17 583347

ص. ب. 11939، منامة، بحرين مبنى بنك ادكس منطقة السيف

تلفون 561500 17 973+ فاكس 583347 17 973+

P.O.Box 11939, Manama, Bahrain ADDAX Bank Bldg. SEEF Area

T +964 7480124441F +964 7480124440

Jamil Jaroudi, Ph.D | CEO

جميل جارودي | عنوان الوظيفة

P.O.Box 11939, Manama, Bahrain ADDAX Bank Bldg. SEEF Area T +973 17 561500 F +973 17 583347

ELAF BANKA NEW


FINANCE

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ANNUAL REPORT

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TODAY’S CURRENCIES

5.500 BH

LATEST NEWSGroup, employing over 300 multi-disciplined professionals operating 10 countries international Group, employing over

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08:30 GMT MAY - 20 - 08

CORPORATE EXPRES 7.71 -4.93 12308077

BANCO SANTANDER 13.92 -0.50 8091301

ROYAL DUTCH SH-A 27.83 2.81 5690460

SEDA DE BARCEL-B 1.38 1.47 5637966

IBERDROLA SA 9.72 0.62 4818675

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BBVA 14.97 -0.20 3596531

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TODAY’S MARKETNEWS & ANNOUNCMENTS

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ASSET MANAGEMENT

Remote Check Deposit:Doorway to OpportunityRemote check deposit

the door to better liquidity management, more efficient financial processes and reduced risk.better liquidity financial processes and risk.

WEALTH MANAGEMENT

investment management

wealth and estate planning, private banking and finance, and global reporting. Our clients benefit not only from the wisdom and strength of but wealth capabilities.

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ENGLISHالعربية

QUICK CONTACT

select a branch

GO

FAQSITEMAP SECURITY LEGAL & REGULATORY CAREERPRIVACY

CLIENT ACCESS

User name

Password

LOGIN

Copyright 2008 - 2009 Elaf Bank all rights Reserved.

ANNUAL REPORT

2007

Uur 2007 latest Annual Report review are now

available in pdf

TODAY’S CURRENCIES

5.500 BH

LATEST NEWSGroup, employing over 300 multi-disciplined professionals operating 10 countries international Group, employing over

08:30 GMT MAY - 20 - 08

TODAY’S MARKET

ASSETMANAGMENT

WEALTHMANAGMENT

NEWS

CREDIT MARKETSAsset Management is a leading global provider of investment management products and services.

With a great depth and breadth of expertise, we help clients achieve their goals through a wide

array of strategies, in every major sector and asset class through various distribution channels.

Our independent investment firms provide asset management service that is responsive to our

clients' needs, transparent in its processes and is consistently working to pursue strong

performance and results for clients.Asset Management is a leading global provider of investment

management products and service

Asset Management is a leading global provider of investment management products and services.



sset Management is a leading global provider of investment management products and services.



Asset Management is a leading global provider of investment management products and services.



sset Management is a leading global provider of investment management products and services.


array of strategies, in every major sector and asset class through various distribution

channels.arrayof strategies, in every major sector and asset channels.

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LEBANESE CANADIAN BANK

LEBANESE CANADIAN

BANKA FACELIFT

ThE MARKET CoNTEXTBank branding was rising late nineties and all banks started to reconsider their identities after having activemedia presence and advertising.

ThE ChALLENGES- Preserve the original identity with subtle uplift.- Project a progressive and young image. - Break through the clutter of bank brands.- Create a consistent experience providing cohesion in a single and unified competitive edge in the blurry Lebanese banking marketplace.”

ThE TACTICS- A refined master identity- Contemporary stationary and operational material.- A signage system in harmony with the main identity.

LEBANESE CANADIAN

BANKA FACELIFT

FIDELITY

FIDELITYA DIFFERENT

APPRoAChTo SERVICE

ThE MARKET CoNTEXTThe Banking industry advertising activities paved the way for the other financial services to appear and shine among brands. Insurance was at that time in need for exposure and brand preference. With their need to upgrade their image in the market facing the fierce competition, Fidelity Assurance & Reinsurance needed to develop a new identity impregnated with a fresh new spirit depicting dynamism, modernity, and a customer- friendly approach. Product branding kits enhanced the professionalism of Fidelity and their urge to break though the insurance clutter while staying consumer oriented.

ThE ChALLENGES- Communicate a consumer-centric approach- Change the perception of Insurance- Portray a trustworthy and credible personality

ThE TACTICS- An unconventional master identity and color scheme- A smart brand architecture and friendly product branding- A focused brand collaterals system- A signage system in harmony with the main identity

FIDELITYA DIFFERENT

APPRoAChTo SERVICE

CHEDID & ASSOCIATES

ChEDID & ASSoCIATES

UP CLoSE AND PERSoNAL

ThE MARKET CoNTEXTWith Fidelity, the insurance brands benchmarks were defined. So with their need to upgrade their image in the market facing the fierce competition, as a young insurance and reinsurance company, Chedid & Associates decided to have a major revamp of their identity and drop the previously used logo in favor of a modern image that portrays a more dynamic personality.

ThE ChALLENGES- Create a bold and confident master identity- Change the perception of Insurance- Portray a trustworthy and credible personality

ThE TACTICS- A unique identity- A smart market introduction kit- A consistent interior signage complementing the offices feel

ChEDID & ASSoCIATES

UP CLoSE AND PERSoNAL

SOLIDARITY

SoLIDARITYCREATING

ThE FUTURE

ThE MARKET CoNTEXT“Takaful, in its intended spirit, becomes a worthy social cause, providing prudent financial security not only to its policyholders, but also to the entire community”.

SoLIDARITY’S CoRPoRATE PRoFILEThe Islamic Takaful industry was undeveloped in Bahrain while in the region, it was mostly considered as the Islamic option for what is known to be regular risk protection or non-life services while in Malaysia, Europe and USA the Life Takaful was becoming a trend. The market started to become fervent on managing personal risk. The favorable economic outlook and the resurgence of Islam supported by the rising income levels and the desire of Muslims to live their lives according to Shari’ah, the demand for Shari’ah compliant products increased drastically. Solidarity was created to lead the way in providing the utmost safety and protection along with a diverse range of prudent savings opportunities

ThE ChALLENGESThe ChallengesDifferentiate Solidarity from existing non-Takaful conventional insurance firms and existing similar Takaful ones.Project a contemporary image while preserving the Islamic values and principles.Educate consumers on the benefit of Life Takaful products.Create a strong launch to lead the regional and global market of Takaful insurance industry.

ThE TACTICS- A symbolic logo communicating the essence of Takaful. - Contemporary stationary material- A corporate profile- Consistent product looks recognizable in all aspects and speaking the Master brand identity.- A signage system in harmony with the main identity.- An innovative website design reflecting both Islamic values and the future.

SoLIDARITYCREATING

ThE FUTURE

KARE GLOBAL INVEST

KAREGLoBAL INVEST

CARINGFoR RoI

ThE MARKET CoNTEXTWith the growth of the investment sector in the Gulf, related industries felt the need to project a credible and distinctive image. Therefore, wealth management companies reconsidered the way they are perceived in the market. Care and perfectionism being key in a financial consultancy company, Kare Global Invest needed to highlight these essences in the name through the twist created with the letter K.

ThE ChALLENGES- Develop an identity that enhances the uniqueness of the name. - Convey a global image- Communicate motion and warmth.

ThE TACTICS- An inspiring identity- Sober yet distinctive corporate tools.

KAREGLoBAL INVEST

CARINGFoR RoI

TRUST INSURANCE & REINSURANCE

TRUSTAN AMIABLE CoNFIDENCE

ThE MARKET CoNTEXTIn line with its commitment to provide the very best to its clients, TRUST group has decided to refurbish its brand to better illustrate its core values: belief, sharing, truthfulness, and security. This initiative evidences an inner transformation, which reflects TRUST’s aspiration to always anticipate its clients’ expectations in today’s demanding sector.

ThE ChALLENGES- Create a powerful set of tools for the group and its different subsidiaries- Empower the brand to compete with international industry players- Set guidelines and standards for the existing and potential subsidiaries to adopt.

ThE TACTICS- A rejuvenated master identity- A clearly defined brand architecture- Inspiring product identities- Strategically consistent marketing tools- A powerful launch event- Brand workshops- Brand identity guidelines


P.O. Box 54857CY-3728Limassol, Cyprus

T +357 25 58811 / 587798F +357 25 587300M +357 25 587300

MEMBER OF NEST [email protected]

Kamel Abu NahlChief Executive Officer

TRUST HOLDINGLIMITED



T +357 25 588811 / 587798 F +357 25 [email protected]

WITH COMPLIMENTS MEMBER OF NEST GROUP www.trustgroup.net


P.O. Box 54857CY-3728

MEMBER OF NEST GROUP www.trustgroup.net



T +357 25 588811 / 587798 F +357 25 [email protected]

MEMBER OF NEST GROUP www.trustgroup.net


REVIVALTRUST we sincerly invite you risus scelerisque sapien, eu euismod nunc quam at sapien. Donec consequat egestas arcu. Aenean vulputate leo vel purus. Curabitur nec nibh. Fusce eget nisi. Nulla viverra. Donec eget nisi vel libero consectetuer euismod. Cras sapien. Nam eu elit. Morbi eros lectus, congue ac, aliquam eu, tempor nec, erat. Nullam cursus felis ut leo.

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MINISTRY OF FINANCE

MINISTRY oF FINANCE

A FoREThoUGhT

ThE MARKET CoNTEXTAmong the booming industries in the region, governmental institutions became keen on representing their roles in a more credible and contemporary way. The Ministry of Finance needed to rejuvenate its identity to reflect a more serious, well- planned and thought management.

ThE ChALLENGES- Reflect the high values of the Ministry upon which the country’s financial strength was built.- Create a rich identity yet embracing the Lebanese government identity elements. - Develop an identity for the VAT to introduce it to the public

MINISTRY oF FINANCE

A FoREThoUGhT

MINISTRY oF FINANCE

A FoREThoUGhT

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www.finance.gov.lb [email protected] ÊhÎ�dC’G ójÈdG

MINISTRY oF FINANCE

A FoREThoUGhT

ABU DHABI INVESTMENT HOUSE

THANK YOU

BrandCentral Finance Portfolio

Economy & Finance

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