Bless’ed are the Meek strive to deliver covetable collections that always explore the label’s subtly moody signature. The small creative team are based in Sydney and are constantly refining their vision to deliver effortlessly sexy pieces that feature graphic artisan details on modern luxe fabrications. The subtle luxury of each item is at once both unique and personal. It is an aesthetic that has garnered a band of loyal followers in countries around the world with the label now stocked in over 300 premium retailers globally.

I D E N T I T Y

D R A M A T I C S T A T E M E N T S E X Y S T Y L E D D E T A I L E D D E S I G N E D L U X

The Bless’ed girl has a confident and individual approach to style. She has an innate ability to mix both casual and luxe elements to create a completely modern take on dressing. She loves pulling together a look that blends unique designer details and edgy shapes with relaxed and easy pieces to create an air of nonchalance. Her look is uncontrived and very Australian. She pulls together a refreshing take on international trends interpreted in an effortless and distinctly Bless’ed way.

T H E G I R L

A N J A R U B I K

T H E M U S E

- Neiman Marcus- Shopbop online- Revolve online- Planet Blue- Kitson- Free People online- American Rag- Nasty Gal online- Big Drop NYC- Dash- Fred Segal - I.T. Hong Kong- Aishti UAE

K E Y A C C O U N T S

M E D I A

@mish_mac

@gigihadid

@meraki_blog

@bekkagunther

@black_mag

@bekkagunther

@Kaity_modern

@emmakategore

@figtny

@elizabethmbutner

@emmakategore

@thehautepursuit

R E L A X E D U N D E R S T A T E D E F F O R T L E S S C O O L M I N I M A L L A N G U I D

In stark contrast to the Bless’ed are the Meek main line, B.C. (an acronym for Basic Collection), embraces the clean lines and minimalist aesthetic that is prevalent in Scandinavian design.B.C. is about providing wearers with staple pieces that can be mixed seamlessly into their existing wardrobe or simply worn with ease on their own.The concept is not about creating another basics range, but to provide a base collection that can be easily integrated with the Bless’ed are the meek main line. There are no jeans or denim jackets, just modern, polished, on-trend shapes that work for everybody, everyday.

I D E N T I T Y

The BC girl works her wardrobe with understated and effortless style. She plays with new proportions and colour blocking to achieve a refined modern aesthetic. Her look is graphic, clean and minimal. She likes to collect pieces that can be interchanged and dressed up or down at whim. She is not afraid to try new shapes and covets subtle design elements over decoration. She is happy to wear BC head to toe or blend back with the Bless’ed main line to underplay a statement piece.

T H E G I R L

M E D I A

@jescaldwel

@thehautepursuit

@blackarrowblog

@chroniclesofher_

@chroniclesofher_

@harperandharley

@iamarchive

@sarah3llen

@ chroniclesofher_

@kaity_modern

@talisa_sutton

@Kaity_modern

Australian label BC created a media stir in August 2014 through the launch of a much anticipated base collection made to work into everybody’s wardrobe, everyday.

The designer Tarek Kourhani has teamed up with notable Australian fashion blogger, Kaitlyn Ham of MODERN LEGA-CY in a seamless collaboration.

Staying true to the minimalist ethos which has become the label’s signature, Kaitlyn has designed a capsule collection of seven classic pieces in a clean monochromatic palette of ash grey, ivory and black. “This collaboration between BC and myself formed from our shared passion for clean, understated basics with a luxe edge. The designs are heavily influenced by my own mini-malist aesthetic, with each item able to coordinate with oth-er pieces in the collection to create a timeless and wearable range for the modern wardrobe.”

M E D I A

@blackarrowblog

@thehautepursuit

@blackarrowblog

@blackarrowblog

@kaity_modern

@thehautepursuit

@kaitymodern

@blackarrowblog

@ chroniclesofher_

@kaity_modern

@harperandharley

@Kaity_modern

T A R E K K O U R H A N I

Blessed are the Meek and BC designer Tarek Kourhani has had a meteoric rise in the industry. Showcasing his first collection at Australian Fashion Week in 2011 at the age of 23 this talented designer is indeed a force to be reckoned with. During an internship with The Row in NYC and a tenure in London with Victoria Beckham, Tarek refined his skill for mixing relaxed urban silhouettes with high end finishes to bring a street edge meets sexy couture aesthetic to his ranges.

D E S I G N E R