The UI/UX case study documents the processes involved in a redesign of a fashion retail and e-commerce app.

The app includes a product scan feature for customers to perform a self-checkout at a physical store.

This design sprints took 14-days to complete and the was completed by the development team. The E comm brand is call Brand X because of a non disclosure agreement

Brand X

Worked in a team 4 - within a Agency • 1X UX designer (myself) • 2x PM’s • 2 Developers

In my research I worked to identify problems and/or opportunities with the existing mobile application and utilise your knowledge to design a solution.

The Team

Worked in a team 4 1X UX designer (myself) 2x PM’s 2 Developers

In my research I worked to identify problems and/or opportunities with the existing mobile application and utilise your knowledge to design a solution.

Project Brief

In my research I used a User Journey to focuses on the user experience design of the entire process, also while using a User Flow to focuse on the process of using the product. ... User Flow covers the process from when user begins to use product to the completion, the entire process occurs within the product.

Project Brief

I found the s helpful by designing the user journey is a series of steps (typically 4-12) which represent a scenario in which a user might interact with the thing you are designing.

This was used for 2 main things: Demonstrating the way users currently interact with the original service / website / product.

Lean Canvas

My idea for a new organization my initial assumptions by putting together Lean canvas to articulates these assumptions quickly and clearly so that you can easily compare organizational or program models by creating multiple canvases.

The Lean canvase was a starting point to validate assumptions, Hypotheses and break down the design brief to feedback to stakeholders. The results was more effective to organise the project. By Jeff Gothelf

scThe Lean canvas Modal

Design Process

User Interview

Bianca

As a first phase of the product design process, we carried out several Interview with people from the target audience and identified three main Persona for this e-commerce Brand X UX project.

She loves fashion and wants to stand out in the crowd. As a young adult, she has to save money to buy designer clothes and

The journey

As a UX Designer I managed to identify and highlight many problems our customers faced at that timeunderstood how they interacted with similar websites and what they expected from themdiscovered their pain points and learned more about what they felt at different stages of using an e-commerce storeidentified functional requirements and gathered ideas about how we could solve some of the problems.

Bianca

Persona

Story Mapping

Sketches

wireframing was not be the first step in this process, for this project it was done in multi-step process. Before creating wireframes, it was essential to invest enough time in user research. Qualitative and quantitative research data will acted aupon as a reference during wireframing. After a month of research I created wireframes of a native iOS mobile app a new start E comm brand.

Brand X

Thank you