BRANDVISUAL

IDENTITY

TM

VisualIdentity

14

8

4

Direct Marketing

Letterhead/Business Card

Brand Attributes

9

5

10

6

Product Packaging

Signature Configurations

Advertising Samples

Identity Typeface/Colors

VisualIdentity

BrandElements

“LET’S GO.” The tagline is not part of the logo. It’s only used in some advertisements, including the end of a commercials or a print advertisement. It does not appear on promotional materials.

BrandAttributes SignatureConfigurations

4 5

Concrete We provide quick transport for the consumer who needs to get to or from the heart of America and quick. Our flights are not the cheapest, so we cater to the businessperson who needs to get somewhere quick for a meeting or the upper middle-class family who wants to spend more time on vacation and less time in the air.

Our airline serves mostly the central U.S. but also offers flights to major destinations on the coast, including New York and Los Angeles. We typically fly out to major airports or cities as they are the most common locations for people to travel to and from. We provide service to 25 states in the Midwest and some coast states.

Our employees are trained to be experts on the company, but a secondary education is not required. If we feel a potential employee has the skills we are looking for in a position, we will accommodate for that person. Our prices are just cheaper than the average first-class ticket, except customers can expect economy seating.

AbstractPERSONALITY Service with friendly employees who are dedicated to getting people to their destination as quickly as possible.

APPROACH The company strives to be upfront and honest with the public by having employees answer questions about flight operations as quickly and with the utmost accuracy as possible the first time, so less time is wasted.

KNOWLEDGE The company knows people want to get to places quickly, whether it be for vacation or important meetings. So employees strive to know every detail about the planes including the arrival times and departures of not only its flights, but also the flights of other companies. This allows customers to compare flights.

CUSTOMER SERVICE AirCentral strives to make people feel comfortable with the services offered. If a customer is unhappy, there are multiple ways he or she can express concerns. Our Facebook and Twitter pages are always monitored so that concerns with the company can be handled as soon as possible. In addition, concerns with the company that are sent over email will always be answered within 24 hours.

WAYS OF DOING BUSINESS To ensure every flight departs and arrives on time, we do not allow customers to reserve seats on the plane. Seats will be awarded on a first come, first serve basis, similar to Southwest Airlines. We find offering a first come, first serve situation brings passengers to the gate faster than those that allow people to reserve their seats.

VALUES Our values are convenience and quality. We strive to give the customers quick and easy access to wherever they need to go while providing high-quality services.

EFFICIENCY Customers who book their flights through AirCentral will arrive to their destination faster than those who book with other airlines.

SPECIALTIES One of the things that sets our airline apart from others is the speed in which people get from point A to B. The goal isn’t to provide the best food and drinks or the highest quality on-board entertainment systems. We only want to take people where they need to go as soon as possible, so they can get on with what they need to do.

Company Logos

TM TM

COLOR (PRIMARY)

COLOR (SECONDARY)

TMTM

TMTM

TMTM

COLOR REVERSE

BLACK & WHITE REVERSE

BLACK & WHITE

Trademarks The Trademark symbol can be seen in the lower right corner of all variations of the logo. The Trademark symbol is used to alert the public that the company’s goods and packaging are owned.

The formatting of the symbol is dependent on which variation of the logo is used. The symbol is given the red swatch in the color variation, and the gray swatch is used for the remaining variations.

Tagline

BrandElementsIdentityTypeface/Colors

6

PRIMARY SWATCH*

Pantone 10165 C

PRIMARY TYPEFACE: AvenirABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789The primary typeface is used in all variations of the logo. It is also used for headings and infographics in advertisements and other promotional materials.Special Notes: Tracking is set to -60 for headings. In the logo, “Air” is set to Avenir Light. In the logo, “Central” is set to Avenir Medium. Kerning may be used to avoid awkward spacing.

SECONDARY TYPEFACE: Adobe Garamond ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789The secondary typeface is used only for body copy in certain promotional materials.Special Notes: The main copy font size is set to 11 pt. The main copy leading is set to 15 pt. Tabs are set to 1p3. Text alignment should be justified left and non-hyphenated.

SECONDARY SWATCH*

Pantone 427 UC: 23M: 16Y: 16K: 0

R: 195G: 199B: 202

C: 16M: 88Y: 72K: 4

R: 200G: 67B: 72

*These swatches are used for all promotional materials. Color is to be applied sparingly with the background color being red or white. No other color swatches may be used.

Letterhead/BusinessCard ProductPackaging

8 9

AdvertisingSamples

10 11

Magazine

Online Banner

Newspaper

Aircraft Wrap

AdvertisingSamplescontinued

12 13

BillboardsPoster

The points just keep coming when you’re an

Member.

DirectMarketing

14 15

BACK COVER INSIDE SPREADAirRewards Membership Information

FRONT COVER

AirRewards

TM

MEMBERSHIPINFORMATION

AirRewards

GOOD THU 12/15Let’s go.

0000 0000 0000 0000

HOW TO JOIN:1. Go to www.aircentral.com/rewards.2. Click “Register.”3. Enter your unique card number.4. Create an account.5. You’re good to go. Enjoy your rewards!

WHAT YOU’LL ENJOY:Our rewards zone members enjoy priority boarding on most flights, a complimentary adult beverage on each flight and exclusive emails detailing promotional events or flights.

Members are required to accumulate 10,000 miles per year to continue receiving benefits. It’s free to become a member and there are surprise benefits for each year that you renew membership. So start your rewards today!

AirRewards

This informational brochure is located at the check in desk and is available to anyone flying through AirCentral. In addition, this brochure is mailed out to anyone who has flown with us three times.

IMAGE CREDITSPg. 1– Airplane image modified with permission by Wikipedia Commons user Adrian PingstonePg. 9– Cup image modified with permission by Flickr user Sarah JonesPg. 9– Napkin image modified with permission from Flickr user Andrew MalonePg. 10– Dallas photo used with permission by German Wikipedia user Jörn MenningerPg. 10– Grand Canyon photo used with permission from Wikipedia Commons user Danny M. SantiagoPg. 11– Mount Rushmore image from public domainPg. 12– Gulf of Mexico image used with permission from Wikipedia Commons user Jody B.Pg. 13– Mountain image from public domainPg. 13– Country Club Plaza in Kansas City image from public domain

COLOPHONThis visual identity guide was created in Adobe InDesign CS6 on an Apple iMac for the fictional airline company AirCentral. All identity and brand elements are original. For questions, comments or concerns, please contact:

Matt Cohlmia II405.830.4971mecohlmia2@gmail.com

Twitter: @Matt_Cohlmia2Online: matthewecohlmia2.com