BRAND VALUES RECENT DEVELOPMENTS ACHIEVEMENTS...
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76 MARKET Kenneth Cole Productions, Inc is an American fashion house founded in 1982 by Kenneth Cole. Wanting to preview his line of shoes at Market Week at the New York Hilton, but unable to afford the purchase of a hotel room or showroom to display his items, Kenneth Cole inquired about parking a trailer two blocks from the Hilton Hotel. When discovering that permits for trailers were only granted to utility and production companies innovative Cole changed the name of his company from Kenneth Cole Incorporated to Kenneth Cole Productions and applied for a permit to film the full-length film, “The Birth of a Shoe Company”. In two and a half days, Kenneth Cole Productions sold forty thousand pairs of shoes, while chronicling the beginning of the company on film. To this day the Company is still named Kenneth Cole Productions Inc. and serves as a constant reminder of the importance of resourcefulness, creativity and innovative problem solving. Apparel Group LLC, a Dubai based exclusive licensee, represents this premier fashion shoes and accessories brand in the Gulf. ACHIEVEMENTS Divine Design Humanitarian of the Year (1996) Footwear News Man of the Year (1996) CFDA Humanitarian of the Year (1997) Creative Coalition Spotlight Award (1997) Forbes Magazine Best 200 Small Companies in America FFANY Fashion Medal of Honor (1997) Amnesty International Media Spotlight Award (1998) AmfAR Award of Courage (2000) NY Magazine Fashion Award of the Year (2000) CFDA Menswear Designer of the Year Nominee (2000) Italian Trade Commission Life in Style Award (2001) Univ. of Illinois School of Public Health Honorary Doctorate (2001) Manhattanville College Honorary Doctorate (2001) Fashion Accessories Benefit Ball Achievement Award (2002) Human Rights Equity Corporate Equality Award (2002) AmfAR Chairman of the Board (2005) National Arts Club Humanitarian Award (2007) FABB Fashion Meets Compassion (2007) AMY Award YMA Fashion Scholarship Fund (2008) Northeastern University Honorary Doctorate (2009) Legal Aid Society Theodore Roosevelt Award for Corporate Responsibility (2009) FGI humanitarian of the Year (2009) Footwear News Social impact award (2011) InStyle Magazine & Handbag Designer 101 iconoclast award (2012) Ralph Hayes Common Wealth Foundation common Wealth award for Public Service (2012) amfAR New York Gala honoree (2013) Ischia Film Festival humanitarian award (2013) Millennium Campus Network Global Generation award 2013 HISTORY Fashion Designer Kenneth Cole founded his company, Kenneth Cole Productions, with the debut of a ladies’ footwear collection in December of 1982. Today the company manufactures internationally and distributes men’s and women’s footwear, accessories and clothing under the Kenneth Cole, Reaction, and unlisted.com labels, as well as offering over 30 product categories. Kenneth Cole’s marketing savvy has earned the Company a renowned image as a forerunner of fashion and trends. His controversial advertising campaign has garnered worldwide attention for its humour and social consciousness. PRODUCT Kenneth Cole Woman’s Spring 2015 The quick pace of the city, the constant movement, the excitement, the energy. New York City is the city that never sleeps. Every day is a journey, an adventure. What lies ahead? No one knows, but Kenneth Cole will keep you looking chic, modern and cool every step of the way. To keep up with today’s woman, Kenneth Cole has you covered. It’s all about chic and modern pieces that you can build upon, the urban girl’s uniform of black and white. In a nod to menswear, tailoring is key. The classic blazer gets a modernly fresh twist when it becomes both sleeveless and belted for a chic workwear alternative. The collarless blouse is fluid and easy when paired with black skinny ankle length pants, just the right length to show of Kenneth Cole’s great shoes. Mini or maxi, shir ts are offered in a range of lengths, but always with a sexy modern edge. No woman’s collection is complete without the perfect shoes and bags. Bags are offered in classic black and white with the occasional pop of colour. For the times you want a more refined, lady-like look, the top-handle, structured bag is perfect. For the trendy obsessed, there are plenty to choose from: - The slingback is a sleek version of the backpack trend. - The bucket bag is key and offered in both solid colours as well as colourblock. A variety of shoulder bags with chain straps are great functional bags especially in a vibrant green. For those looking for fashion and function, Kenneth Cole has a chic messenger bag in black- and-white colourblock as well as a classic soft tote. Kenneth Cole’s shoes are stronger than ever. For the sporty-girl, there are cool slip on sneakers that range from pretty florals to animal prints. For those who shy away from prints, the classic slip on sneaker is also offered in perforated leather making them anything but basic. Kenneth Cole also offers the perforated leather in a classic lace up tennis shoe, perfect for the Sporty Spice in all of us. Flat sandals range from sporty thick strap versions with contrasting white soles to a feminine gladiator with gold metal hardware. The summer espadrille makes its mark in both a flat version with an ankle strap to a chunky platform in perforated leather. Kenneth Cole Men’s Spring 2015 Kenneth Cole looks to the city streets for inspiration. The city is always moving, changing and evolving. The air is filled with excitement and energy. Each day is a journey, an adventure. What lies ahead? No-one knows, but Kenneth Cole will keep you looking cool and ready every move you make. To keep up with today’s man, Kenneth Cole has you covered. It’s all about movement, intersecting every part of his lifestyle in one. Sport meets Leisure meets Tailoring. It’s all a great mix of everyday life in the urban man’s concrete jungle. It all star ts with the great suit jacket, tailored to perfection yet has plenty of stretch to keep you going. Sure you can pair it over a slim cut trouser and classic woven shirt for the office, but Kenneth Cole also offers a more modern approach. Why not pair the blazer over a textured knit sweater and a slim pair of joggers for an updated urban uniform. Sure there are plenty of great blazers, most noteworthy the crisp white linen version, but Kenneth Cole offers a variety of modern outerwear. The classic leather jacket gets a twist when washed building character to the classic with a broken-in feeling. A hooded nylon vest is the perfect layering piece for both under blazers or over knits. The hybrid sport jacket looks fresh and young when a zipper gives it just the right dose of edge while the track jacket adds just the right amount of streetwear credibility. Going back to the streets, Kenneth Cole offers a modern sporty line-up that can take you anywhere from the office to the gym. The jogger pant is going strong and for spring, a dressed up skinnier version makes its mark while the shorts and the coated version have a true fashion forward edge. There are plenty of cool tees from bold striped to slub yarns that work back to just about everything. The classic woven shirt gets an athletic twist with mesh insets. Hoods are a key element and can be found on everything from a vest to knits. The sweatshirt gets a fashionable twist with a fresh play on colourblocking. Who doesn’t love a sweater? There are plenty of lightweight knits this spring with sporty stripes, leather piecing, mixed media versions and bold colorblocking. The cargo pant gets a modern update for spring with a flat cargo and tapered leg for a sleek look, while the five pocket pant is a dressed up tailored version of the jean and can be found in the classic Kenneth Cole colours. Let’s face it, bags are not just for women anymore. This season, the slingback is introduced in rich black leather, it’s a sleeker more grown-up version of a knapsack with plenty of cool attitude. For those who are not as daring, there is a tote and weekender bag in washed leather for a broken in/worn in attitude – perfect accessories to complete any man’s look. So what’s new in footwear? The jogger is introduced in perforated leather and suede. The classic hightop is going strong and has been the shoe of choice, this season it gets a modern update in neoprene. The slip on comes in a variety of fabrics and colors from suede to patent leather. For those who are not as daring to wear sneakers to work, there are modern casual dress shoes with contrasting colour soles. RECENT DEVELOPMENTS In 1985 Kenneth Cole was the first member of the fashion community to take a public stand in the fight against AIDS. Since then he has continued to suppor t the global fight through both personal and corporate initiatives including the dedication of an ongoing por tion of marketing budget to public awareness initiatives. Cole continues to serve as a National Board Member of both AmFAR: The American Foundation for AIDS Research since 1985 and the HELP USA Homeless project since its inception in 1987. Kenneth Cole has been recognised for his design and business talents as well as for his philanthropic involvement. The Creative Coalition honoured Kenneth with their Spotlight Award for dedication to increasing public awareness; Amnesty International honoured Kenneth Cole with their 1998 Media Spotlight Award. Kenneth was simultaneously chosen as Humanitarian of the Year by Divine Design and the CFDA presented their Award for Humanitarian Excellence to Kenneth Cole in 1996. Kenneth Cole has been awarded the Extraordinary Voice Award by Mother’s Voices for his continued effor ts in AIDS awareness. Cole was recipient of the Council on Foundations 1996 Humanitarian Leadership award. Kenneth Cole has received the footwear industry’s highest honour as Footwear News’ Person of The Year”. Fashion Footwear Association of New York (FFANY) honoured Kenneth Cole with The Fashion Medal of Honour Award at their 1997 Gala. Kenneth Cole Productions continues to declare “What you stand for is more important than what you stand in” and “To be aware is more important than what you wear.” PROMOTION Kenneth Cole’s socially conscious advertising for the causes that he champions can be somewhat controversial but are always meant to stir positive change. One such example was his campaign for World AIDS Day in 2005. He designed T-Shirts for the campaign which l Since 1985 Kenneth Cole has been openly involved in publicly supporting AIDS awareness and research. He is considered the first in the fashion industry to do so. l He uses fashion as a medium to promote socially conscious ads to help fight various causes from AIDS to homelessness. He has donated proceeds to such organisations as Mentoring USA, amfAR and Rock the Vote. l Kenneth Cole is the chairman of amfAR l In 1998 People Magazine voted Cole as “Sexiest Businessman of the Year”. l In October 2007 Cole guest-starred in the Ugly Betty episode Betty’s Wait Problem l In 2013 the company celebrated its 30th anniversar y, with events to commemorate it. l Kenneth wrote a coffee table book called THIS IS A KENNETH COLE PRODUCTION to celebrate the anniversary. THINGS YOU DIDN’T KNOW ABOUT KENNETH COLE were sold at such stores as Barneys New York, Scoop and Louis Boston. The messages on the shirts stated either, “We All Have AIDS” or “I Have AIDS.” Cole created the shirts in hopes that those with or without AIDS would wear the shirts, to help diminish the stigma attached to the disease. BRAND VALUES We are metropolitan An insightful brand with sophisticated customers and modern product We are socially conscious A meaningful brand with compassionate customers and impactful product We are unconventional A thought-provoking brand with a creative customer and innovative product Mission: Be the catalyst for modern men and women to Look Good, For Good Vision: Be the international standard for New York style and social consciousness www.kennethcole.com
Transcript of BRAND VALUES RECENT DEVELOPMENTS ACHIEVEMENTS...
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MARKETKenneth Cole Productions, Inc is an Americanfashion house founded in 1982 by Kenneth Cole. Wanting to preview his line of shoes at Market Week at the New York Hilton, but unable to afford the purchase of a hotel room or showroom to display his items, Kenneth Cole inquired about parking a trailer two blocks from the Hilton Hotel. When discovering that permits for trailers were only granted to utility and production companies innovative Cole changed the name of his company from Kenneth Cole Incorporated to Kenneth Cole Productions and applied for a permit to film thefull-length film, “The Birth of a Shoe Company”.In two and a half days, Kenneth Cole Productions sold forty thousand pairs of shoes, while chronicling the beginning of the company on film. To this day the Company is still named Kenneth Cole Productions Inc. and serves as a constant reminder of the importance of resourcefulness, creativity and innovative problem solving.Apparel Group LLC, a Dubai based exclusive licensee, represents this premier fashion shoes and accessories brand in the Gulf.
ACHIEVEMENTSDivine Design Humanitarian of the Year (1996)Footwear News Man of the Year (1996) CFDA Humanitarian of the Year (1997) Creative Coalition Spotlight Award (1997) Forbes Magazine Best 200 Small Companies in AmericaFFANY Fashion Medal of Honor (1997) Amnesty International Media Spotlight Award (1998)AmfAR Award of Courage (2000)NY Magazine Fashion Award of the Year (2000) CFDA Menswear Designer of the Year Nominee (2000)Italian Trade Commission Life in Style Award (2001)Univ. of Illinois School of Public Health Honorary Doctorate (2001)Manhattanville College Honorary Doctorate (2001)Fashion Accessories Benefit Ball Achievement Award (2002)Human Rights Equity Corporate Equality Award(2002)AmfAR Chairman of the Board (2005)
National Arts Club Humanitarian Award (2007) FABB Fashion Meets Compassion (2007)AMY Award YMA Fashion Scholarship Fund (2008)Northeastern University Honorary Doctorate (2009)Legal Aid Society Theodore Roosevelt Award forCorporate Responsibility (2009)FGI humanitarian of the Year (2009)Footwear News Social impact award (2011) InStyle Magazine & Handbag Designer 101 iconoclast award (2012)Ralph Hayes Common Wealth Foundation common Wealth award for Public Service (2012) amfAR New York Gala honoree (2013)Ischia Film Festival humanitarian award (2013) Millennium Campus Network Global Generation award 2013
HISTORYFashion Designer Kenneth Cole founded hiscompany, Kenneth Cole Productions, with the debut of a ladies’ footwear collection in December of 1982. Today the company manufactures internationally and distributes men’s and women’s footwear, accessories and clothing under the Kenneth Cole, Reaction, and unlisted.com labels, as well as offering over 30 product categories. Kenneth Cole’s marketing savvy has earned the Company a renowned image as a forerunner of fashion and trends. His controversial advertising campaign has garnered worldwide attention for its humour and social consciousness.
PRODUCTKenneth Cole Woman’s Spring 2015The quick pace of the city, the constant movement, the excitement, the energy. New York City is the city that never sleeps. Every day is a journey, an adventure. What lies ahead? No one knows, but Kenneth Cole will keep you looking chic, modern and cool every step of the way.
To keep up with today’s woman, Kenneth Cole has you covered. It’s all about chic and modern pieces that you can build upon, the urban girl’s uniform of black and white.In a nod to menswear, tailoring is key. The classic blazer gets a modernly fresh twist when it becomes both sleeveless and belted for a chic workwear alternative.
The collarless blouse is fluid and easy when paired with black skinny ankle length pants, just the right length to show of Kenneth Cole’s great shoes. Mini or maxi, shir ts are offered in a range of lengths, but always with a sexy modern edge.
No woman’s collection is complete without the perfect shoes and bags. Bags are offered in classic black and white with the occasional pop of colour. For the times you want a more refined, lady-like look, the top-handle, structured bag is perfect.For the trendy obsessed, there are plenty to choose from:- The slingback is a sleek version of the backpack trend.- The bucket bag is key and offered in both solid colours as well as colourblock.
A variety of shoulder bags with chain straps aregreat functional bags especially in a vibrant green.
For those looking for fashion and function, Kenneth Cole has a chic messenger bag in black-and-white colourblock as well as a classic soft tote.Kenneth Cole’s shoes are stronger than ever.For the sporty-girl, there are cool slip on sneakers that range from pretty florals to animal prints.For those who shy away from prints, the classic slip on sneaker is also offered in perforated leather making them anything but basic.
Kenneth Cole also offers the perforated leather in a classic lace up tennis shoe, perfect for the Sporty Spice in all of us.
Flat sandals range from sporty thick strap versions with contrasting white soles to a feminine gladiator with gold metal hardware. The summer espadrille makes its mark in both a flat version with an ankle strap to a chunky platform in perforated leather.Kenneth Cole Men’s Spring 2015Kenneth Cole looks to the city streets for inspiration. The city is always moving, changingand evolving. The air is filled with excitement and energy. Each day is a journey, an adventure.What lies ahead? No-one knows, but Kenneth Cole will keep you looking cool and ready every move you make.
To keep up with today’s man, Kenneth Cole hasyou covered.
It’s all about movement, intersecting every partof his lifestyle in one. Sport meets Leisure meets Tailoring. It’s all a great mix of everyday life in the urban man’s concrete jungle.It all star ts with the great suit jacket, tailoredto perfection yet has plenty of stretch to keep you going.
Sure you can pair it over a slim cut trouser and classic woven shirt for the office, but Kenneth Cole also offers a more modern approach. Why not pair the blazer over a textured knit sweater and a slim pair of joggers for an updated urban uniform. Sure there are plenty of great blazers, most noteworthy the crisp white linen version, but Kenneth Cole offers a variety of modern outerwear.
The classic leather jacket gets a twist when washed building character to the classic with a broken-in feeling.
A hooded nylon vest is the perfect layering piece for both under blazers or over knits.The hybrid sport jacket looks fresh and young when a zipper gives it just the right dose of edge while the track jacket adds just the right amount of streetwear credibility.
Going back to the streets, Kenneth Cole offers a modern sporty line-up that can take you anywhere from the office to the gym. The jogger pant is going strong and for spring, a dressed up skinnier version makes its mark while the shorts and the coated version have a true fashion forward edge.
There are plenty of cool tees from bold striped to slub yarns that work back to just about everything.
The classic woven shirt gets an athletic twist with mesh insets.Hoods are a key element and can be found on everything from a vest to knits.
The sweatshirt gets a fashionable twist with a fresh play on colourblocking.
Who doesn’t love a sweater? There are plenty of lightweight knits this spring with sporty stripes, leather piecing, mixed media versions and bold colorblocking.
The cargo pant gets a modern update for spring with a flat cargo and tapered leg for a sleek look, while the five pocket pant is a dressed up tailored version of the jean and can be found in the classic Kenneth Cole colours.
Let’s face it, bags are not just for women anymore. This season, the slingback is introduced in rich black leather, it’s a sleeker more grown-up version of a knapsack with plenty of cool attitude. For those who are not as daring, there is a tote and weekender bag in washed leather for a broken in/worn in attitude – perfect accessories to complete any man’s look.So what’s new in footwear? The jogger is introduced in perforated leather and suede. The classic hightop is going strong and has been the shoe of choice, this season it gets a modern update in neoprene.
The slip on comes in a variety of fabrics and colors from suede to patent leather. For those who are not as daring to wear sneakers to work, there are modern casual dress shoes with contrasting colour soles.
RECENT DEVELOPMENTSIn 1985 Kenneth Cole was the first member ofthe fashion community to take a public stand inthe fight against AIDS. Since then he has continued to suppor t the global fight through both personal and corporate initiatives including the dedication of an ongoing por tion of marketing budget to public awareness initiatives. Cole continues to serve as a National Board Member of both AmFAR: The American Foundation for AIDS Research since 1985 and the HELP USA Homeless project since its inception in 1987.
Kenneth Cole has been recognised for his design and business talents as well as for his philanthropic involvement. The Creative Coalition honoured Kenneth with their Spotlight Award for dedication to increasing public awareness; Amnesty International honoured Kenneth Cole withtheir 1998 Media Spotlight Award. Kenneth was simultaneously chosen as Humanitarian of the Year by Divine Design and the CFDA presented their Award for Humanitarian Excellence to Kenneth Cole in 1996. Kenneth Cole has been awardedthe Extraordinary Voice Award by Mother’s Voices for his continued effor ts in AIDS awareness. Cole was recipient of the Council on Foundations 1996Humanitarian Leadership award. Kenneth Cole has received the footwear industry’s highest honouras Footwear News’ Person of The Year”. Fashion Footwear Association of New York (FFANY) honoured Kenneth Cole with The Fashion Medal of Honour Award at their 1997 Gala.Kenneth Cole Productions continues to declare “What you stand for is more important than what you stand in” and “To be aware is more important than what you wear.”
PROMOTIONKenneth Cole’s socially conscious advertising forthe causes that he champions can be somewhat controversial but are always meant to stir positive change. One such example was his campaign for World AIDS Day in 2005.
He designed T-Shirts for the campaign which
l Since 1985 Kenneth Cole has been openly involved in publicly supporting AIDS awareness and research. He is considered the first in the fashion industry to do so.l He uses fashion as a medium to promote socially conscious ads to help fight various causes from AIDS to homelessness. He has donated proceeds to such organisations as Mentoring USA, amfAR and Rock the Vote.l Kenneth Cole is the chairman of amfARl In 1998 People Magazine voted Cole as “SexiestBusinessman of the Year”.l In October 2007 Cole guest-starred in the UglyBetty episode Betty’s Wait Probleml In 2013 the company celebrated its 30th anniversar y, with events to commemorate it.l Kenneth wrote a coffee table book called THIS IS A KENNETH COLE PRODUCTION to celebrate the anniversary.
THINGS YOU DIDN’T KNOW ABOUTKENNETH COLE
were sold at such stores as Barneys New York, Scoop and Louis Boston. The messages on theshirts stated either, “We All Have AIDS” or “I Have AIDS.” Cole created the shirts in hopes that those with or without AIDS would wear the shirts, to help diminish the stigma attached to the disease.
BRAND VALUESWe are metropolitanAn insightful brand with sophisticated customers and modern productWe are socially consciousA meaningful brand with compassionate customers and impactful productWe are unconventionalA thought-provoking brand with a creative customer and innovative productMission: Be the catalyst for modern men andwomen to Look Good, For GoodVision: Be the international standard for NewYork style and social consciousness
www.kennethcole.com
