Brand values of Criterion
-
Upload
mikhail-chernykh -
Category
Marketing
-
view
183 -
download
1
Transcript of Brand values of Criterion
About
o Criterion is a video-distribution company
that sells "important classic and
contemporary films" to film aficionados
o Was founded in 1984
o In 1985 the Voyager Company was founded. The Criterion Collection became a subordinate division of the Voyager Company
o In 1997, the Voyager Company was dissolved
o Aleen Stein, William Becker (President) and Jonathan Turell (CEO) owned The Criterion Collection company
History and structure
Artists
o The foundation of the collection is the work
of such masters of cinema as Renoir,
Godard, Kurosawa, Cocteau, Fellini,
Bergman, Tarkovsky, Hitchcock, Lynch,
Kubrick, Lang, Dreyer, Eisenstein, Buñuel
and many others.
Website
Films
Lists
Brand values
o High-quality production
o Innovation, using new technologies and
capabilities (early adoption of Laserdisc,
DVD, Blu-Ray and online streaming)
o Customers loyalty
o Social and cultural responsibility
o Partnership (with filmmakers and
companies, f. e. Youtube)
Eclipse
o Eclipse is a line started in 2007 separate
from The Criterion Collection
o It is described by Criterion as "a selection of
lost, forgotten, or overshadowed classics in
simple, affordable editions"
Thank you for
attention!
Student: Chernyh Mihail
Teacher: Reshetilo T. L.
USUE
Ekaterinburg, 2012