brand values@rachelannyes

@techsoup@TSGN

rachelweidinger.com/cards

I feel like a jerk for sharing these images publicly, and I need to replace them ASAP. Sorry.

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transparency•

dynamic hub

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participatocracy•

evangelist support

•

winner shares all•

amplify

•

abundance•

witness : preserve

transparency

Openness builds trust. Illustrate ongoing reliability.

Set the default to open.

dynamic hub

Have a There There. Keep the community visible.

Spotlight good content. Create space for vibrant interactions.

participatocracy

To join a community, show up and help. Online or at an annual meeting,

be valued by bringing value.

evangelist support

Have a rabid fan base. Tools for supporters amplify enthusiasm.

Insider access fans the fire.

winner shares all

Fill a need with knowledge. Allow access to information. Stand on a podium to increase impact across a sector.

amplifyTell the good story.

Tell it in a way it can be remembered and passed on.

Long now, long audience, big here.

abundance

We have everything we need.Get it in the right basket.

witness : preserve

Honor with documentation. Shine a light on the good stuff.

Story as vessel for value.

•

transparency•

dynamic hub

•

participatocracy•

evangelist support

•

winner shares all•

amplify

•

abundance•

witness : preserve

brand values@rachelannyes

@techsoup@TSGN

rachelweidinger.com/cards