Brand Thunder Overview

Branded Browser ThemesImmersing web users into your brand even

after they leave your website

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Patrick Murphy © 2007 Brand Thunder, LLC

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Brand Thunder is a company that makes theme based web “browser takeovers”

The average computer user spends 5 hours per day on the web, but only 60 seconds on a page. When a web user leaves your website, you no longer have a direct line of communication with them. Brand Thunder changes this by integrating your brand into the computer’s most frequently used tool.. the web browser.

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Who is Brand Thunder? 2

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After installing a Brand Thunder browser theme, the user’s generic web browser is transformed into an interactive branded & customized environment

Nearly every aspect of the browser can be customized:

• colors• navigation icons• functionality • buttons• RSS Feeds

How does it work? 3

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A customized browser theme allows...

• Fans to show their dedication while keeping them informed about your properties

• Users to personalize their web experience

• You to keep a persistent channel of communication open with your users

• You to maintain the attention of consumers, even when they navigate away from your web site (including competitors)

Why customized browser themes? 4

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• Browser themes can extend your brand in a fresh, unobtrusive and innovative way

• Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers

• Browser themes can provide permanent buttons to features like schedules, tickets, contests, merchandise, advertisers, etc.

Browser theme advantages 5

• In addition to driving traffic back to your websites, browser themes can include real-time RSS tickers so users can stay on top your latest news, offers and information

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Traffic drivers 6

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A custom theme drives traffic to your site by providing users multiple touch-points back to your web properties... the NHL’s Capitals saw a 10% increase in traffic within the first 2 weeks of launching their theme

• Realtime feeds and alerts• News, scores, tips, RSS (local/national), merchandise and ticket sales

• Fixed Buttons• Default set of buttons to key areas of your site are embedded

• Bookmarks and Tabs

• Site bookmarks and a tab can be loaded upon installation

• Themes not only leverage and complement campaigns, but you can track activity by users who have installed your themes

• Brand Thunder clients have seen frequency, duration and click metrics exceed other forms of online advertising

• A ROI study of user interaction with browser themes showed frequency, duration and click metrics exceed when compared to traditional web banner based advertising

• Impressive improvements in click-thrus to your site and exposure of your brand over traditional web banner advertising

• Measurable results from your theme users could enable you to learn from user behavior and improve future promotional campaigns

Measuring traffic 7

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• You can sell sponsorships in your themes and prominently place logos directly in the web browser interface. Besides promoting your properties, themes can become a new revenue stream for your company

• Customized buttons can be used as revenue generating and promotional tools that drive users back to your e-commerce sites

• Brand Thunder themes can be automatically updated. This allows you to rotate advertisers or updated graphics in case of re-branding or other changes

Monetizing browser themes 8

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Your website will be the primary point of distribution however the Mozilla download site has proven to be valuable as well (200,000+ downloads of Capital’s theme). Distribution points include...

ONLINE• Your site and/or partner sites

• Mozilla download site

• Facebook (utilizing Rock Your Firefox application)• Blogs / forums

OFFLINE• Promotional opportunities

• CDs / USB keychains (preloaded)

• Media Kits

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Distribution 9

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*NEW* Facebook distribution tool 10

Firefox and Facebook recently collaborated on a new Facebook application which enables Facebook users to list their favorite Firefox themes and share with friends right from their Facebook page...

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Case Study: NHL Washington Capitals 11

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• Brand Thunder’s Washington Capitals hockey team theme got over 148,500 downloads within two months of launching (with no promotion)

• The theme was launched after the team had been eliminated from NHL playoffs.

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Other Samples 13


Other Samples 14


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Other Samples 15


Brand Thunder is unique because our customized takeovers utilize both browser themes and extensions at the same time. This allows you to “re-skin” the browser interface but also provide additional functionality such as embedding an RSS feed ticker directly into the web browser navigation toolbar.

We also offer:

• Proprietary loading system for optimal customer experience

• Custom functionality development:• Built specifically for your site and user needs• Integration with your back-end systems for feeds and realtime information• Library of tools developed

• Ad-serving platform (Patent pending)

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What makes Brand Thunder unique? 16

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Brand Thunder, LLCPatrick Murphy, Founder and Principal

O: 614-408-8202

M: 614-316-3436

E: [email protected]

W: www.brandthunder.com

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Contact information 17

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mailto:[email protected]?subject=Pres%20Link

mailto:[email protected]?subject=Pres%20Link

http://www.brandthunder.com

http://www.brandthunder.com

Brand Thunder Overview

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