BRAND STANDARDS GUIDE NATIONAL 5.5 · Apellore siti vel il inis et re officitia corit est eos...

BISSELL PET FOUNDATION’S

NATIONAL 5.5.18BRAND STANDARDS GUIDE

EMPTY THE SHELTERS = FULL HEARTSFinding a loving, forever home for every pet is the ultimate goal of BISSELL Pet Foundation. Sometimes our furry friends need a little extra help, and that’s why we created Empty the Shelters. BPF pays all the adoption fees during these events to encourage prospective pet owners to consider adoption first.

BISSELL Pet Foundation: Empty the Shelters Brand Standards Guide 2

COLOR PALETTE TYPOGRAPHY

Type SpecificationsWhen spelling out Empty the Shelters be sure to capitalize the E & S but not the t in the. It’s acceptable to use ETS in place of Empty the Shelters if you already once stated Empty the Shelters.

CMYK 75, 17, 3, 0RGB 0, 164, 216 HEX #00a4d8

CMYK 30, 0, 99, 0RGB 191, 215, 49 HEX #bfd731

Body Copy – Gotham Book 11/15

Ommolorrum idemoss incillu ptatem ut quo et laudior sequis dolupi atquisquiae corepedi consequ iatectoris nobis qui sendenim debisti oressin cum harum is rersperror moluptatur, sandignisquo mo disimolor rernatet evellessi debitis di autem sanis estest excepedi volorio. Apellore siti vel il inis et re officitia corit est eos expedit officitium voluptate explias dit vellese quist, sitiuntores si optur aute namus, invet andigentur, ut doluptation prorpor.

Subhead – Gotham Medium 16/22

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijkl mnopqrstuvwxyz123456 7890.,!?

Head – Gotham Bold 24/32

BISSELL Pet Foundation: Empty the Shelters Brand Standards Guide

LOGOTYPE

Primary LogoThe primary Empty the Shelters logo will be used in all media that is not event specific.

Color VariationsThe primary logo may be used in white or black as well as one of the two ETS colors.

4

Event Specific LogosThe location and date will change depending on the event. Use this logo for event promotional branding and specific event recaps.

Gotham Bold

Gotham Book


LOGO MISUSE

No WarpingDo not stretch or warp the ETS logo in any way.

No Strokes or EffectsDo not add any strokes or effects to any part of the ETS logo.

No Changing ColorsETS must remain in the blue and green colors provided or b/w variations.

Spacial RelationshipOn all logo variations the space around should be equal to the size of the Empty the Shelters e.

Minimum ScaleAt no point should the ETS logo be smaller than 1” wide.

The alternate ETS logo may not be smaller than 1.75” wide.

1” 1.75”

LOGO SCALE & SPACE

BISSELL Pet Foundation Brand Standards Guidelines 8

BPF LOGOTYPE

Primary LogoThe primary BISSELL Pet Foundation logo may be included on all ETS media.

Whenever spelling out BISSELL Pet Foundation always capitalize every letter of BISSELL. BPF may also be used in place of BISSELL Pet Foundation.

Color VariationsThe primary logo may be used on top of black, grey or one of the two Empty the Shelters colors for all ETS media.

Alternative LogoDuring occasional instances the BPF dogs may be used alone. This is only acceptable if BPF is already recognized somewhere else on the media.

Gotham Bold

Museo Slab 700

®

®UUnnttiill eeveverry y pepet hast has aa hhome.ome.

BISSELL PET FOUNDATION

UUnnttiill eeveverry y pepet hast has aa hhome.ome. BISSELL PET FOUNDATION



LOGO MISUSE

No WarpingDo not stretch or warp the BPF logo in any way.

No Strokes or EffectsDo not add any strokes or effects to any part of the BPF logo.

No Changing ColorsThe BPF logo must remain in one of the approved colors on the previous page.

Spacial RelationshipOn all logo variations the space around should be equal to the size of the BPF top left dog.

Minimum ScaleAt no point should the BPF logo be smaller than 1.75” wide.

1.75”

.75”

LOGO SCALE & SPACE

Until

every pet has

a

home.®


Until

every pet has

a

home.®




DESIGN ELEMENTS

WaveUse the ETS wave on various media to add a design element. The wave can be used both horizontally and vertically.

/hcfsvr/Pet Programs/Empty the Shelters/Website/2018 Rehaul/Assets/Wave/

Animal IconsUse these icons on various media to indicate which animals will be available at shelters. Also use these for graphics to announce how many adoptions were completed at the event.

/hcfsvr/Pet Programs/Empty the Shelters/Website/2018 Rehaul/Assets/Icons/

Examples of Wave Use Examples of Animal Icon Use

Learn more at bissellpetfoundation.org/ets

Visit bissellpetfoundation.org/ets to find a list of participating shelters & locations.


ARIZONA 7.14.18

BISSELL Pet Foundation will be paying all adoptions fees at Maricopa County Animal Care and Control & the Arizona Humane Society on July 14, 2018. ($21 license fee required)


DESIGN TOUCHPOINTS

MY ADOPTION FEE IS PAID FOR BY:








Cage CardsCage Cards are provided at all ETS events to hang on the adoptable pets cages.

Dimensions: 4” X 2.5”

Social Media BannerThis is an example of what an ETS social media banner/header image would look like. We will provide both dog and cat options for banner/header images.

Facebook Dimensions: 1200px X 675pxTwitter Dimensions: 1500px X 500px

I've been pre-approved by: Friends of Detroit Animal Care and Control

Bring this ticket with you to BISSELL Headquarters (2345 Walker Ave NW, Grand Rapids) on Saturday, May 5th for early entry from 10am-11am!



I've been pre-approved by:Friends of Detroit Animal Care and Control


I've been pre-approved by:Friends of Detroit Animal Care and Control






Golden TicketGolden tickets are given to individual shelters for pre-approved adopters. These allow adopters the privilege to enter the shelters one hour early.

Dimensions: 5.25” X 2.5”

Social Media PostThis post is used to announce how many adoptions resulted from an ETS event. It can be posted on social media or attached as a graphic for a press release.


DESIGN TOUCHPOINTS

Step and RepeatIntended to be printed in large format for photo-ops.

Dimensions: 10’ X 11’

PosterIntended for print distribution around the location of the event. We will provide both dog and cat options for the poster.

Dimensions: 11” X 17”

Until every pet has a home.

TM BISSELL PET FOUNDATION




































NATIONWIDE 5.5.18BISSELL Pet Foundation will be paying all adoptions fees at 111+ shelters in 13 different states on MAY 5, 2018. (license fee required)

Visit bissellpetfoundation.org/ets to find a list of participating shelters and rescues.

Photo Release FormThis is to be printed and hung at every ETS event to ensure we have the right to use any photo taken during the day.

Dimensions: 11” X 8.5”

Thank you for attending Empty the Shelters free adoption event. By attending this event, please be reminded that your photograph or image may be taken and you are consenting to authorize others to use any photograph, motion picture, image, recording or other record of your attendance at this event in all media and means.

BRAND STANDARDS GUIDE NATIONAL 5.5 · Apellore siti vel il inis et re officitia corit est eos...

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