Image credits:

istock.com, 123RF.com and Google search

www.brandspurng.com

BRAND SPURMARKET INTELLIGENCE BRAN D MAGAZINE

Vol.1 Issue 5 2016

@brand_spurng fb.me/BrandSpurNG1

Influencer MarketingThree Words Nigerian Companies

Need To Stop Using On Social Media

Real EstateDemand for Property still fairly

Strong Despite Recession but…

Retail Guide to Instagram: How Brands can Leverage the

Platform to Grow Sales

Retail ManagementPLANOGRAMS

Meaning, its Need & Types of Product Placements

Smart Marketing Strategy'Go Viral' Is Not A Smart Marketing

Strategy

Market ResearchRetail Audit

(Who, Where, When & How)

EntrepreneurshipSnail Farming In Nigeria…there is money in it

OpinionThe future of print newspaper…

TourismUsing Emu Oguro (Local Palm Wine) Exportation to attract

Foreign Tourists

4 | www.nitda.gov.ng 4 | www.nitda.gov.ng

26. Treat 'em Like Royalty,

get Loyalty…

43. Emzor unveils Para1000

promises maximum relief with fewer doses

Editor-In-ChiefBello Salamibello.salami@brandspung.com

Photography & ImagesInternet & Eye level Studio08069766133

Office Address:3, Kunle Olaleye Street, Victory Estate, Ojodu, Lagos State.Email: info@brandspurng.com

www.brandspurng.comContent gathering & Design: Kondoritto Artz Nigeriabolajisez@yahoo.co.uk

All rights reserved Brand spuris the official in-house Publication of the Brand Spur Nigeria (BSN) ©2016

C O N T E N TS

Brand Spur is a monthly report to keep you abreast of the current event inNigeria within selected product category. The report contains importantinformation of happenings in the market and any other information relevantto the smooth and continuous operation of your business.Brand Spur helps you see your activities in the market place vis-à-viscompetition.

91. Why digital skills are

critical?

1829

67

52

27

andSpur Nigeria

Market intelligence | Analytics | Event Monitoring/Tracking | Publishing | Digital Media EvaluationFor Advert Placement and Sponsorship,

Please call: 08069766133

Address: No. 3, Kunle Olaleye Street, Victory Estate, Ojodu, Lagos, Nigeria

Website: www.brandspurng.com

@brand_spurng fb.me/BrandSpurNG1 Google+Linkedin

…keeps you moving

Editorial – Early ChristmasAs 2016 is gradually coming to a close, it will be said by manufacturers and

consumers alike that it is a year in which the need to dig deep and reach for the

untapped and unused inner strength and capabilities became more imperative.

Strategies defined the landscape of brand

management and execution was the sing-song in board rooms across the country.

Brands continued to spend and talk loud amidst the recession’s high cost of production and shrinking disposable income. 2016

clearly marked the separation of the “men” from the “boys” in manufacturing. Doggedness and determination proved to be another

unique factors displayed by brands with the “men” carting away the prizes while the “boys” drowned in the flood of the bad

economy.

This year also marked the birth of BrandSpur Ng, and in this edition we continued what we promised to keep doing by serving you

insightful and informative brand activities, events, advertisements and happenings across different sectors in the economy that

can make you win in the marketplace.

We bring to you everything you need to know about retail audit/management, how to treat your customers like royalty, new

launches; while the hospitality and tourism section enlightens on the use of ‘Emu Oguro’ (local palm wine) to attract foreign tourist

through exports and we also portrayed the resilience of two young Nigerian entrepreneurs who are making giant strides despite the

odds in the SME corner.

It is our delight to keep you informed and enthralled to the pages of BrandSpur Ng; kindly share your comments and do not forget

to subscribe and share this brilliant piece with your friends and colleagues.

Compliments of the season and see you in 2017.

Kærar þakkir!!!

3

Salary is low and stagnant, Inflation is high and rising, Interest rate is high, CBN is not ready to stimulate growth, No

expansionary fiscal policy on sight yet, FG stimulus/palliative package is yet to come, Naira is crashing day-by-day,

borrowing proposal by FG has been politicized beyond limit, and shortage of FX is affecting supply of basic essential

needs (food and drugs). There is a big economic problem ahead of us and it seems we are clueless - Proshare

Crude Oil & Gas: -22.0%

Air Transport: -3.1%

Textiles & Footwear: -0.9%

Food & Beverages: -5.8%

Construction: -6.1%

Real Estate: -7.4%

Trade: -1.4%

Motion Pictures & Sound -3.7%

-17.41%

-2.56%

-1.71%

-5.53%-6.01%-5.72%

-6.28% -0.03%

Sources: Nigerian Bureau of Statistics (NBS)

Main Economic IndicatorsGDP Q 3 - 2016: Declining sectors

Main Economic IndicatorsInflation: Nigerians are getting poorer

BRANDSPURNG.COM

9.3% 9.4% 9.6% 9.6%

11.4%

12.8%

13.7%

17.6%17.9%

18.3%

Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16

+45%Electricity

+42%

+68%Devaluation

Fuel17.1%

16.5%

15.6%

Headline Inflationsub-components

Oct-2016: 18.1%

Dec-2015: 8.73%

Non - Food

InflationOct-2016: 17.09%

Dec-2015: 10.59%

Food

Inflation

Sources: Nigerian Bureau of Statistics (NBS), FMDQOTC, April: FX-Fuel-Dev-Har-Bok

+95%

Bag of Rice (50kg) Chicken (1kg)

2015:₦10,000 –– 2016: ₦19,500 2015:₦750 –– 2016: ₦900

Crate of Egg

2015:₦600 –– 2016: ₦900

Palm Oil (5 litres)

2015:₦1,400 –– 2016: ₦3,200

Bread (Grand Square)

2015:₦300 –– 2016: ₦450

Vegetable Oil (5 litres)

2015:₦1,000 –– 2016: ₦3,000

+50%

+129%+50% +200%

Sources: Local markets survey

Main Economic IndicatorsInflation: Naira is losing value

+78%

Cornflakes Spaghetti (1 carton)

2015:₦480 –– 2016:₦800 2015:₦2,000 –– 2016:₦3,800

+90%

Milo (450g)

2015:₦800 –– 2016:₦1,000

+25%

+20%

YUSUF AYOKUNLE GTBANK PLC

Sources: Local markets survey

Main Economic IndicatorsInflation: Naira is losing value

Croaker Fish (Carton)

2015:₦18,000 –– 2016:₦22,000

Gala Sausage

2015:₦50 –– 2016:₦70

Garri (paint bucket)

2015:₦550 –– 2016:₦800

+45% +40%+22%

+95%

Air Conditioner – 1.5HP Gas Cylinder refill

2015:₦65,000 –– 2016:₦127,000 2015:₦3,500 –– 2016:₦3,800

+9%

Refrigerator

2015:₦90,000 –– 2016:₦109,000

Toyota Corolla (1.6L)

2015:₦5.9mn –– 2016:₦14.7mn

Mobile Phone (Samsung JS)

2015:₦55,000 –– 2016:₦72,000

Flight Ticket (Lagos to PH)

2015:₦15,000 –– 2016:₦24,000

+21%

+148% +31%+60%

YUSUF AYOKUNLE GTBANK PLC

Main Economic IndicatorsInflation: Naira is losing value

Price of Gala, Nigeria’s favouritesausage jumps by 40%

2015: ₦50 – 2016: ₦70

Is this the final straw?

54-years old

Sources: Local markets surveyBRANDSPURNG.COM

YUSUF AYOKUNLE GTBANK PLC

Main Economic IndicatorsInflation: Naira is losing value

Sources: Local markets surveyBRANDSPURNG.COM

Main Economic IndicatorsInflation: Naira is losing value

Sources: Local markets surveyBRANDSPURNG.COM

General News…

LBS MBA Students Emerge Overall Best Team Worldwide

in Global Strategy Contest

Lagos Business School full-time MBA students (MBA-14) emerged winners

of the global virtual contest hosted by Business Strategy Game International (BSG).

Read more...

News – Headlines

BRANDSPURNG.COM

Lagos Emerges Best Security Conscious State In Africa

The Lagos State Government has bagged an award as the best security and most safety conscious State in Africa. At the award ceremony held in Johannesburg, South Africa and put together by the Security Watch Africa (SWA)Read more…

Lagos gets first 13% derivation fund December

The Governor of Lagos State, Mr. Akinwunmi Ambode, has said the state expects to get its first derivation fund following the first export from the Aje oil field located offshore Lagos. Ambode disclosed this on Tuesday in Lagos at this year’s Annual Read more...

News – Headlines

BRANDSPURNG.COM

Intels begin construction of Africa’s biggest port in

Badagry

INTEGRATED Logistics Services, (INTELS) in partnership with the Nigerian Ports Authority, NPA, has commenced the construction of Africa’s largest port located in the Badagry area of Lagos.

Read more…

FAAN launches Lagos Airport automated car park

The Federal Airports Authority of Nigeria (FAAN) has launched the Lagos Airport automated car park. This modern car park is located at the Domestic Terminal of the MurtalaMuhammed International Airport (MMIA), Lagos.Read more…

GE Creates Lagos Garage for Advanced Manufacturing

GE officially launched the permanent installation of the Lagos Garage, a hub for advanced manufacturing-based innovation, strategy development, idea generation and collaboration.

Read more…

FG, World Bank Approve Value Chain For Cassava

The Federal Government and the World Bank have approved additional value chain for cassava production in states, expected to gulp hundreds of millions of naira. The World Bank-assisted project under FADAMA III, is being implemented in six states Read more...…

News – Headlines

BRANDSPURNG.COM

Chevron Launches Cassava Enterprise In Ondo

Chevron Nigeria Limited, through the Partnership Initiative in the Niger Delta (PIND), has flagged off Youths

Cassava Enterprise Project in Ondo State, cooping 40 graduates to pilot the scheme to develop agriculture in the state.Read more…

Nigerian government enforces prohibition of GM

foods

The Nigerian federal government has ordered superstore operators in the country to withdraw all genetically modified (GM) products from their shelves or face sanctions from the regulatory body.

Read more…

News – Headlines

BRANDSPURNG.COM

10.3bn eggs produced annually— PAN

POULTRY Association of Nigeria, PAN, has said that domestic eggs production has reached 10.3billion eggs per annum.

Read more…

Erisco Foods to Shut Down Factory after Numerous

Calls for FG Support

After numerous complaints of lack of support by the government for his company and the manufacturing sector in general, the Chief Executive Officer, Erisco Foods Limited, Mr. Eric Odinaka Umeofia, has said he will relocate his factory from of the country to begin importationRead more...…

Nigerian Customs, SON Impound N100 Million Worth

Of Gas Cylinders

The Standards Organisation Association Of Nigeria (SON) and the Nigerian Customs Service(NCS) recently nabbed six container loads of Liquefied Petroleum Gas(LPG) products in Lagos.

Read more...

Firm Unveils Shrimp Farm In Badagry, Lagos

Atlantic Shrimpers Limited (ASL) has opened its state-of-the-art shrimp farm in Iworo-Ajido, a rural community in Badagry, Lagos.The shrimp farm, the first of its kind in sub-Saharan Africa, will boost Nigeria’s production capacity in the seafood market.Read more...

News – Headlines

BRANDSPURNG.COM

Bauchi Wheat Farmers Get Seed, Water Pumps

The Flour Millers Association of Nigeria has donated wheat seeds and water pumps to wheat farmers in Bauchi State to help them increase production.The farm inputs donated to the farmers include 250 50kg bags of wheat seeds and 250 water pumps.Read more…

USAID, Chi Farms Partner To Raise 4,000 Tonnes Of Fish

United States Agency for International Development (USAID) and Chi Farms limited have entered into a partnership to enhance capacity of small-scale farmers in the country and to add about 4,000 tonnes of catfish into the nation’s food basket yearly.Read more…

News – Headlines

BRANDSPURNG.COM

Pneumonia campaign launched in Nigeria

A new advertising campaign, 'Every Breath Counts' has resulted in November being declared Pneumonia Month in Nigeria. Nigeria has the second highest pneumonia mortality in the world, primarily affecting children under five.Read more…

V8 Starts Technology Incubation Centre In Lekki

A new technology incubation hub named V8 has launched its community and collaboration platform that provides professional support services to startups and small businesses in the digital technology space in the Lekki axis of Lagos State.

Read more…

Bosch to Launch Bosch Power Box for Nigerian Artisans

Bosch, a German-based multinational, Bosch Group, is set to bring the Bosch Power Box concept to Nigerian artisans, the informal sector, often the driving force of African economies.

Read more

Red Media to lead Uber’s PR communications in Nigeria

and Ghana

Red Media Africa has been announced as Uber Nigeria’s official PR agency. This new addition to Red Media Africa’s PR portfolio follows a streak of impressive wins over the last one year that has seen the agency win and manage several accountsRead more...…

News – Headlines

BRANDSPURNG.COM

Media Fuse launches consumer connection system to enhance

marketing intelligence

Media Fuse Dentsu Aegis Network (MFDAN) has launched the Consumer Connection System (CCS), the DentsuAegis Network consumer, lifestyle and product survey that gives advertisers and communication experts deeper understanding of consumers and their relationship with media.Read more...

Nigeria Info fm organises meet & greet event to re-

engage stakeholders

Poised to retain its top ranking in the radio segment in Nigeria, Nigeria Info fm today organized a Meet & Greet event where major stakeholders in the media and advertising industry freely interacted with management and prominent On Air Personalities at the wave making station.Read more…

Lagos unveils 2017 mobile stickers for motorists

Lagos State Government, through the State Signage and Advertising Agency, LASAA, has launched the 2017 vehicle clearance stickers for mobile advertising, as part of efforts to improve its services.While unveiling the new stickers at a brief ceremony at the Head Office. Read more...

News – Headlines

BRANDSPURNG.COM

Ikeja Electric partners Unilever to promote better

oral hygiene in schools

Ikeja Electric Plc (IE), one of Nigeria’s leading electricity distribution companies, has carried out an oral hygiene intervention campaign across five primary schools within its network where the pupils were taught the fundamentals of dental care.Read more…

Lagos State Trains and Employs 100 Firemen

Lagos State has moved against the incessant occurrences of fire incidents in the metropolitan city with contingency plans. Lagos State Government has commenced training for the newly recruited 100 personnel.

Read more…

Ikeja Electric partners UBA to launch in-branch payment

terminals

In line with its commitment to provide exceptional customer service experience to its customers, leading electricity distribution company, Ikeja Electric, has launched in-branch payment terminals in 20 branches of the United Bank for Africa (UBA) across its network.Read more...

News – Headlines

BRANDSPURNG.COM

Lagos Govt Officially Cancels Monthly Environmental Sanitation

The Lagos State Government on Wednesday terminated the monthly environmental sanitation exercise which hitherto held for three hours on the last Saturday of every month.

Read more…

Kaduna State Commissions First Tomato Pack House

Ministry of Agriculture, Kaduna State Commissions First Tomato Value-Addition Aggregation Pack House with support from FADAMA III to curb post harvest losses.

Read more…

News – Headlines

BRANDSPURNG.COM

Lagos State Inaugurates Neighbourhood Safety Corps Agency

Lagos State Governor Akinwunmi

Ambode on Wednesday said that

the fight against crime and all

forms of criminality would be

better enhanced if efforts are

geared towards embracing

community policing to complement

the police and other law

enforcement agencies.

Ambode, who stated this at the

swearing-in ceremony of the

Chairman and members of the

Board of the State’s, said

community policing was needed to

assist law enforcement agencies

who, according to him, are already

over stretched judging by the enormous task of securing the country. “You will agree with me that the Police and

indeed all other security forces within the State and even the country at large are quite stretched, and some form

of “community” or “local policing” is required to boost and support the great job. Read more…

Dog Walk Held In Aba

Read more...

The future of print newspaper…

Opinion

The debate is still raging as to what the future holds for the print newspaper industry as it struggle for survival in this

digital age. Not only are newspapers witnessing serious erosion of their fortunes in the face of declining circulation and

advertisement revenues, they are also facing tough times competing for online revenue. A survey by Ipsos Group S.A.

reveals that only 11% of those who read newspapers online said they would prefer to pay a one-off fee for a mobile

application, while 3% of those surveyed said they would opt for a monthly online subscription. Read more...

FMCG

Treat 'em Like Royalty, get Loyalty…Wondering about how to enhance brand development and harness the power of word-of-mouth advertising?

Hoping to find a formula for creating a client base that will sell your brand for you? The formula is pretty

simple: Treat your clients like royalty, and they will give you their loyalty. ROLL OUT THE RED CARPET

TO ENCOURAGE CLIENT LOYALTY.

If brand loyalty was easy to accomplish, more brands would have it. By now, you have probably heard How to Build a

Brand talking about how to spot a loyal client. He or she is the one with a strong emotional and psychological

attachment to your brand – and has the purchasing or referral history to back it up. That’s identification. Now, how

about creation?

Firstly, purchase-based loyalty programs might offer immediate results, but because they’re based on purchase

frequency, price, and discount, they virtually force consumers to focus on financial benefit alone, spurring them to shop

around. These programs disregard intrinsic value and the forging of human connections. On the surface, you’ll get

loyalty. Dig deeper, and you might find that those customers aren’t really loyal to your brand, they’re just addicted to

the winning sensation that comes with accumulating and cashing in rewards.

In order to create genuine, long-lasting loyalty that will promote brand

development, we suggest treating your clients like royalty. Here are some things

we suggest doing:

Read more…

Three Words Nigerian Companies Need To Stop Using On

Social Media

Nigerian companies are getting customer service wrong on social media, and it’s painful to watch. I could write entire

articles about slow responses and the useless information companies provide in off-point answers to simple questions, but

my major gripe is with the unnatural, non-conversational and alienating language carried over from corporate

communications (read: emails) without any thought. Note: If you’re the type to say “I’ll revert to your SMS later” in

everyday conversation, stop reading this right away. You’re too far gone for help. Read more…

Money transfer market in Nigeria thrives

Nigeria is one of the most connected countries in the world when it comes to receiving and sending money, according

to The Western Union Company, a global leader in global payment services. Western Union has operated in Nigeria

for 20 years. More than 195 countries and territories sent money into Nigeria, and 160 received money from Nigeria

in 2015 reflecting the extraordinary global connections brought about by the rise in migration of Nigerians to many

parts of the world.

Read more...

FMCG

BRANDSPURNG.COM

PZ Cussons boss tasks brand owners to deliver value to

consumers

Managing Director, Family Care PZ Cussons, Mr. Alex Goma has tasked brand owners and manufacturers of goods and services on the need to adequately provide value for their numerous customers through their products and services.Read more...…

Nigerna Bottling Company builds classroom block for primary school in Abuja

As part of its corporate social responsibility thrust and community development initiatives, non-alcoholic beverage manufacturing giant, Nigerian Bottling Company Limited (NBC) has built and handed over a 2-Classroom BlockRead more...…

Denmark commits to helping Nigeria boost local milk

production

Denmark’s Minister Counsellor in Nigeria, Jacob Erikstrup, on Wednesday said his government and some Danish companies are committed to helping Nigeria bridge the gap in local milk production.

Read more...…

FMCG

BRANDSPURNG.COM

Power oil team urges healthy heart through good diet

Power oil health team has appealed to Nigerians to eat healthily as a way to prevent cardiovascular diseases.The team stated this during its Heart Health Mission programme to Moniyacommunity in Ibadan, Oyo State.

Read more...…

NAFDAC to prosecute supermarkets selling

imported fruit juices in 2017

The Acting Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC), Mrs. Yetunde Oni, has thrown down the gauntlet, stating that the agency will begin to prosecute supermarkets and stores found selling imported fruit Read more...…

FG, Unilever sign MOU for the promotion of oral hygiene

In furtherance of its efforts to ensure good dental care for all Nigerians, The Federal Government of Nigeria through the Federal Ministry of Health and Unilever Nigeria Plc. have signed a Memorandum of Understanding to promote oral hygiene and education in Nigeria.Read more...…

FMCG

BRANDSPURNG.COM

Indomie wins overall brand awards of the year 2016

The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria at the MUSON center Lagos held a well attended award night tagged “AdvanAwards for Marketing excellence 2016” It is the biggest brand award eventRead more...…

Winners of always back to school promo 2016

The joy and excitement of the 100 girls between the ages of 11-16 years who emerged winners in the Always Back to School Promo Essay Competition tagged "My Future Starts Today" could not be contained as they received their prizes at Methodist Girls’ High School, Yaba, Lagos.Read more...…

Nestlé Nigeria marks 150 years of good nutrition with factory

tour

In commemoration of the 150th anniversary of Nestlé delivering good nutrition globally, this week, Nestlé Nigeria held a factory tour with key stakeholders. The visit was organised at the factory where the company manufactures local products such as Cerelac and Maggi seasoning cubes.Read more...…

Emzor unveils Para1000 promises maximum relief with fewer doses

New Launch

Emzor Pharmaceuticals is introducing an innovative brand of analgesics into the market on Thursday 3rd of November, 2016 at The Ambassador Hotel, Ikoyi.

The drug is called Emzor Para 1000 and it is going to change the face of paracetamol in Nigeria. Unlike the regular paracetamol which requires double dosage to be

effective, Emzor Para 1000 provides maximum relief from headaches, pains and fever with only one easy-to-swallow caplet.

The Emzor Para 1000 caplet features enhanced release and quick absorption thus ensuring rapid relief from aches, pains and fever. Only one caplet of Emzor Para

1000 is as strong as two tablets of the regular paracetamol and as such, no more than one caplet should be used at a time.

Emzor Pharmaceuticals is a household name in Nigeria and a leader in the pharmaceutical market. The company is known for its range of quality healthcare

products at prices that offer real value. The addition of Para1000 to its range shows that Emzor remains committed to producing and delivering flawless products on

time and every time. Read more…

New E-Commerce platform YANDI berths in Nigeria

New Launch

The growing E-commerce space in Nigeria now has a truly indigenous platform

following the launching of YANDI; a brain-work of a set of young Nigerian

entrepreneurs out to revolutionize the experience of consumers. Yandi according to

the initiators represents the phrase You & I (Y-AND-I), with the theme “connecting

U and I to everything”.

The soon to be launched platform (NOVEMBER 25TH 2016 - BLACK FRIDAY) is

the first everything for everyone online platform that opens a larger inventory option

to both buyers and sellers.

Speaking on the mission of Yandi in the E-Commerce space in Nigeria, Mr. Scott C.

Eneje stated that customers are set to enjoy a whole new experience in shopping.

“We provide online store spaces for different stores, brands, companies and

individuals, giving the buyers a large market to select from and opportunities to pick

out the most favorable place of purchase for their desired goods or services” he stated

He continued; “Yandi is the first everything for everyone online platform that opens

a larger inventory option to both buyers and sellers. Our payment system assures you

one of the safest online shopping payment methods which gives you full control of

how you pay for your goods or services from your comfort zone and with ease.

On his part, Mr Eddy G. Udom explained why Yandi should be the first point of call

for customers going forward.

“Here at Yandi, the customers mean everything to us, and we make it our duty to

truly connect everything to everyone.

Read more…

Retail News…"Brick and Click”

Farmcrowdy.com:A New Way to Partner with a Farmer Using Technology

Farmcrowdy.com, Nigeria’s first digital agriculture platform is offering

a new way for Nigerians to participate in Agriculture using their

online technology.

By partnering with Farmcrowdy to own a minimum farm space, it is

now possible for Nigerians across the world to commit an agreed sum

to starting and completing a farming cycle. In doing so, the farm

partner is able to sponsor a farmer in one farming cycle thereby

empowering the farmer, expanding their farm operations,

participating in the drive to end food scarcity and making use of 50

million hectares of arable farm land in Nigeria that is currently under-

utilized according to the World Bank.

The Farmcrowdy.com platform allows Farms Partners to sponsor any

farm of their choice including Maize Farms, Poultry (Broiler) Farms,

Cassava Farms and Tomato Farms. The Farm Partners then gets bi-

weekly updates about their farm progress including pictures and

videos from the farmers.

Read more...

Also, Farm Partners can visit their farms if they wish to at any point in time to learn about the farmer they’ve partnered with and the farm

products they are working on. Onyeka Akumah who is the Co-Founder and CEO of Farmcrowdy.com, disclosed that the company has acquired

“Over 1,000 hectares of farmland in the South-Western part of Nigeria especially in Oyo and Ogun state as we launch this initiative.

#MannequinChallenge

Influencer Marketing

THE Mannequin Challenge is the “latest craze” to sweep the internet with Hillary Clinton, Adele, Destiny’s Child and even professional sportsmen

joining in. It’s being branded the new ‘Ice Bucket Challenge’ but what exactly is the new social media trend and who started it? Here’s everything you need to

know. The Mannequin Challenge is a viral Internet video trend where people remain frozen in action like mannequins while a video is recorded, usually with

the song “Black Beatles” by Rae Sremmurd playing in the background.

The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram. It is believed that the phenomenon started by

students in Jacksonville, Florida on October 12, 2016. Read more...

Retail News: Brick and Click

BRANDSPURNG.COM

HP reinvents consumer printing for digital natives with

smallest all-in-one printer

HP Inc. today at its Ikoyi office unveiled its next generation DeskJetAll-in-One (AiO) printer, the ideal device for the style-savvy, always-connected consumer. This has been designed for digital natives who want to print from Facebook, Instagram and moreRead more...…

Rosemary’s, the soft furniture outfit opens Abuja outlet

Determined to make its world-standard soft furnishing services available to individuals and corporate organizations in the Federal Capital Territory, Rosemary’s, the soft furniture company has concluded arrangements to extend its frontiers beyond LagosRead more...…

SPAR Emerges Best Supermarket of Year

SPAR, one of the largest hypermarket store chains in Nigeria, has been named best supermarket in Nigeria.According to the African Quality Institute, organisers of the African Quality Achievement Awards (AQAA)

Read more...…

'Go Viral' Is Not A Smart Marketing Strategy

Smart Marketing Strategy

Everyone wants to go viral. It’s the marketer’s dream. Only 15% of marketers go viral. The odds are already stacked against you.

But still many marketers try to get that 15 minutes of fame. So why wouldn’t you aim for this level of success? The truth is going

viral isn’t an effective content marketing strategy at all. It can actually work against you. This guide is going to show you some of

the reasons why you absolutely shouldn’t be trying to make viral happen. Of course, if it happens naturally then that’s fantastic,

but don’t go out of your way to do it.

The Odds Are Against You… Read more...

7 Reasons Molfix Diaper is Best For Your Baby

Opinion

All mums will agree that ‘A happy baby equates a happy Mum’. At Molfix Diapers, we believe that babies are the

leaders of tomorrow and keeping them happy and free goes a long way in fostering their development. Molfix diapers

are available in 5 sizes – Newborn, Mini, Midi, Maxi & Junior. Our diapers guarantee these and so much more because of

its anatomic structure and other features detailed in the “read more” link. Read more...

How Brands can Leverage the Platform to Grow Sales

Retail Guide to Instagram:

Welcome to the Instagram party. It’s where we get daily fashion and beauty inspiration, selfies, awe-inducing travel pics, delicious

#foodporn, images of celebrities in their natural habitat, and a whole lot more.

It’s the Instagram era, and we’re just living in it. Once simply a photo-sharing tool featuring image-enhancing filters, Instagram is now

considered a platform for brands and regular folks to share content, and interact with others. According to L2’s Social Platforms briefing,

Instagram “accounts for more than a third of brand interactions, in contrast to Facebook’s 6%.” Brands have adjusted their focus

accordingly Read more...

Retail Audit Marketers need detailed insights into market dynamics in order to harness category opportunities and

plan for the future…

RETAIL AUDIT is a full process which systematically examines and evaluates the firms total retailing effort to measure

brand performance & idealing from key objective-related findings.

WHO: Company audit specialist, Company department manager, Outside auditor etc.

WHEN: Done on a weekly/monthly basis & yearly subscriptions are bought by companies.

WHERE: Urban and Rural regions. Also, various Retail Channels: GT, MT, On premises, Off premises

HOW: Data is based on measurement of consumer sales from a sample of outlets designed to reflect the channel being measured. The same fixed

sample is audited on a monthly basis with field auditors physically counting retail stock holdings, then recording store purchases from any source

(warehouse, wholesaler or direct). The ongoing measurement of these variables produces consumer sales as well as vital in-store information.

6 MAIN POINTS IN RETAIL AUDIT REPORT

Measure Market Size & share by:

• Volume/ Value sales & share

• Volume/ Value share of trade

• Numeric/ Weighted distribution

• Numeric/ Weighted out of stock

• Average Sale Per Point of Distribution

• Retail purchases

• Retail purchase share

• Stock share

• Forward/reserve stock

• Stock to sales ratio

• Stock turnover ratio

• Stock cover day

• Price per pack

• Average price per unit

PURCHASE

STOCK

PRICE

CONSUMER

SUPPORT

DISTRIBUTION

VOLUME/

VALUE

RETAILAUDIT

1. Improve Category Understanding:

Where are the opportunities for

category growth?

2.Track Retail Performance:

What is my market share and trends?

3. Manage Distribution:

Where are the distribution gaps and

opportunities? Are out-of-stocks an

issue?

4. Analyze Promotion Efficiency and

Effectiveness:

Which product promotions have the

most impact on the company/brand

growth?

5. Evaluate New Launches:

How much has the overall market share

grown as a result of the new launch?

What is the post-launch distribution build

up in successful cases?

Standard Report must have 3 part:s

Overview about trend of category

Review brand performance

Conclusion & recommendation

Key Objectives

Market Research – Retail Audit

www.brandspurng.com

Market Research – Retail Audit

www.brandspurng.com

Retail Management

PLANOGRAMS - Meaning, its Need and Types of Product Placements

Read more...

How do you think buildings are constructed ?With the help of architectural drawings.

An architectural drawing creates a rough print of the building on paper which gives an idea about the floor plans, location of rooms, lobby

and so on. In retail a planogram replaces architectural drawings. Once a retailer opens a store, he needs to have a rough idea about the store

plan. A planogram helps in the same. Planograms are similar to architectural drawings and help the retailer to understand where the

merchandise should be stocked in order to catch the customer’s attention and make the maximum impact. Planograms are nothing but

diagrams which give the retailer an idea how and where to place the merchandise to attract the customers into the store.

Need for Planograms - Why Planograms ?Presentation of product plays an important role at the retail store. With the help of Planograms; a retailer can actually know where to place

the products for the maximum effect. Planogram enables the retailers to stock the products at the right place and at the right time to attract

the customers and prompt them to buy.

WhatsApp introduces video calling across

Android, iOS and Windows devices…

Why digital skills are critical?

Google announced that over 500 000 young Africans have been trained on digital skills through its Digital Skills Africa

program. The Digital Skills program was announced in April when Google committed to train one million people across the

continent on digital skills within a year. Six months later, Google has reached the halfway mark. The announcement was

made alongside the launch of its online training portal for Africa. The online portal offers 89 courses in three languages.Read more...

FMCG - Alcoholic Beverages

53 55

Beer Weathering The Storm Upon Economic Crisis…

At a symposium held on Thursday, 30th June, 2016, at Eko Hotel & Suites, Victoria Island, Lagos, moderate beer consumption,

beer and nutrition, beer and youth culture amidst other related topics took the centre stage..

“In Nigeria, people drink mainly in groups outside the home, rather than at home, therefore on-trade accounts for the bulk of

alcoholic drinks sales in the country. Beer is mostly consumed through pubs and bars, although the introduction of cans has

helped to increase off-trade share,” reported Euromonitor, May 2016, before the event. Not minding the security challenges in the

country and the economic meltdown, beer manufacturers have not tottered in Nigeria. Research showed that11 litres of beer are

consumed per head of Nigerians and this is expanding the beer market at $2.7 billion (about N537.4 billion), therefore expansion

of the market is also looming. Read more...

55 55

Read more...

AbInbev is the world’s biggest brewer and its looming shadows are sending creepy feelings around the beer market in Nigeria and Heineken,

the biggest competitor is responding by spiking excitement around almost all its brands

Caste Lite has crept up and may fill where Star lite has been struggling

Star, Gulder and other Heineken brands in Nigeria are being strengthened to compete

Inside the unconventional strategy of AbInbev against Heineken in Nigeria

It’s guerrilla war in the Nigerian beer market and it is a war guile, gauntlets, cash and craftiness. It’s a war that marketing generals are so far confining to

the boardrooms but which will eventually spill to the bars, clubs, pubs and the streets with all the ruthlessness of a winner-takes-all battle.

Most people in Nigeria do not yet know that AbInbev, the world’s biggest brewer that recently swallowed SABMIller, the world’s (former) second biggest

brewer has quietly launched in Nigeria and with a modest war-chest it plans to deploy to upstage Heineken, owners of Nigerian Breweries Plc. In October

2016, An Anheuser-Busch InBev NV as the company is known in full, formerly took over control of SABMiller’s and International Breweries operations in

Nigeria. This follows the acquisition of SABMiller earlier in the year in a deal worth over $105 billion.

The new company is now known by the trading name of AbInbev International Breweries Limited with headquarters in Nigeria from where it will

simultaneously oversee the Nigerian and Ghanaian markets, a cost management strategy that will significantly reduce duplication and fast track decision

making.

56 55

Alcoholic Beverages

BRANDSPURNG.COM

Despite recession, Lord’s Dry Gin sales grows by 300%

The General Manager Marketing, Grand Oak Limited Brajesh Kumar has said that the sales of one of its flagship products, Lord’s Dry Gin has gone up three times since it was re-launched last earlier in the year.This is despite the country slipping into recessionRead more...…

Legend stout returns its Real Deal campaign to cities across

Nigeria

Unique bitter tasting premium stout, Legend Extra Stout has, since April, made stops in major cities across Nigeria taking its Real Deal Experience activation with it.The Real Deal Experience tour will once again be making a stop in Onitsha on the 13th of NovemberRead more...…

Nigerian Breweries, FRSC embark on annual “Don’t Drink

and Drive” Campaign

Nigerian Breweries Plc, said it has begun the ninth edition of the ‘Don’t Drink and Drive’ campaign in some parts of the country, in partnership with the Federal Road Safety Corps (FRSC).

Read more...…

Alcoholic Beverages

BRANDSPURNG.COM

NB investments hit N243b

Nigerian Breweries (NB) Plc has invested N243 billion in the nation’s economy the company’s newsletter the News Agency of Nigeria reported.

Read more...…

Guinness Nigeria unveils new spirits production line in Benin

City

Guinness Nigeria Plc, on Tuesday commissioned a new spirits production line in its Benin City facility. The new line, which is valued at £12m (N4.8bn), will enable the company to produce previously imported spirits locally.

Read more...…

Lagos cocktail gathers experts for the business of cocktail series

The Founder of the fast growing “cocktail culture” platform, Lagos Cocktail, has released a statement with a plan that is set to shake how Nigerians view cocktails for years to come.Read more...…

Martell Cognac launches global campaign in Nigeria

Martell Cognac, the world’s number one Prestige cognac, has launched its global #BeCurious

campaign in Nigeria and it features brand ambassador and Nigerian rapper, MI Abaga

explaining how curiosity took him to the top of his career.

Last month, Martell debuted its first radio entertainment show called ‘A Curious Case with

Martell Cognac’ which is hosted by ‘The Martell Cartel’ made up of Cool FM’s OAP Do2tun,

Ayo Rotimi and Publisher of Mystreetz Magazine and executive producer of Mystreetz TV,

Sesan Adeniji.

The 45 minutes show is focused on putting together music industry thought leaders and opinion

makers in a bid to discover what lies behind the scenes.

Founded in 1715 by Jean Martell who was originally from Jersey, Martell is part of the Martell

Mumm Perrier-Jouët subsidiary of the French wines and spirits group, Pernod-Ricard.

Read more…

Seaman’s Schnapps Reawakens Indigenous Cultures at Trade Fair

Seaman’s Aromatic Schnapps, a leading brand from the stable

of Grand Oak Limited successfully enacted a mixture of

commerce and cultural festivities at the recently held 2016

Lagos International Trade Fair at Tafawa Balewa Square (TBS)

in Lagos.

Seaman’s Schnapps offered gifts to people who visited its

pavilion and spiced up the exhibition with cultural dances of

various ethnic groups in the country.

Read more…

61 55

Read more…

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their

beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as

“Your Excellency” in a new credential campaign.

The brand handlers said that “Your Excellency, as an appellation for Goldberg reinforces its leading position in the

market”. Patrick Olowokere, Corporate Communications Brand PR Manager, Nigerian Breweries Plc, said “As you

know, the honorific ‘Your Excellency’ is used to address the highest authorities in many political, religious and

monarchical circles.

As a beer brewed to golden standards by the master

brewer, Nigerian Breweries Plc, Goldberg’s excellent

credentials earns it the name ‘Your Excellency’ among

its peers”.

Brewers have learnt that consumers have a personal

attachment to their beer of choice. It is more than just

a beer. It is the consumer feeling that they have a

personal relationship with their beer. The former

SABMiller CEO, Allan Clarke once said:

“People badge themselves with beer. It has an

emotional content,” he adds.

Goldberg Unveils “Your Excellency”

A New Credential Campaign

Nigerian Breweries Plc unveiled Goldberg lager beer as “Your

Excellency” in a new credential campaign launched in Lagos and

Ibadan. According to the company, “Your Excellency”, as an

appellation for Goldberg, reinforces its leading position in the

market.

Patrick Olowokere, Corporate Communications/Brand PR Manager,

Nigerian Breweries Plc said “as you know, the honorific, “Your

Excellency” is used to address the highest authorities in many

political, religious and monarchical circles. As a beer brewed to

golden standards by the master brewer, Nigerian Breweries Plc,

Goldberg’s excellent credentials earns it the name “Your

Excellency” among its peers.

Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout

Brands, Nigerian Breweries Plc further emphasized the fact that as

a brand that demonstrates its high regard for the culture and

traditions of its target consumers, it’s not without a valid reason

that “Your Excellency” is the befitting title for the befitting beer,

Goldberg. “No other beer brand matches Goldberg’s respect for the

people’s culture. From its support of world renowed cultural

festivals in Nigeria Read more…

A hangover is a common short-term effect of excessive drinking. Symptoms can include:

Headaches

Nausea

Dry mouth

Tiredness

One of the main causes of a hangover is dehydration, so drink lots of water throughout the night and before you go to

bed to help you feel better the next morning. However, the best way to avoid a hangover is to drink within

the recommended limits.

You’ve avoided the hangover. You have extra time and energy with friends. Now you can make the day after a great

day.

How to avoid hangovers

www.drinkiq.com

Brian Munro Limited Leads The Lagos Party Scene

In Ushering In The Christmas Season

The Christmas season has officially been kicked off by Brian Munro

Limited as their premium vodka brand, Skyy Vodka ushered in the end of

the year festivities at the Life in the Skyy event held at Lekki Coliseum,

Lagos.

As the year ends and Nigerians get ready to commence the festivities,

Brian Munro has taken the lead to start the celebrations. The Life in the

Skyy party was just one of the several times the company has given

consumers a reason to dance, mingle and unwind in an extremely fun

atmosphere.

‘Brian Munro is in tune with what excites our consumers and we’re delighted

to provide it even before they crave it’, says Brian Munro General Manager

Abayomi Ajao. ‘More so, towards the end of the year, we want our consumers

to have fun in a very upscale environment and that’s why we chose to bring in

the Christmas season with a rooftop party this November.’

Read more…

Photo speaks - Skyy event held at Lekki Coliseum, Lagos.

Non - Alcoholic Beverages

Non – Alcoholic Beverages

BRANDSPURNG.COM

NBC commissions community hall in Owa, Enugu, commits to community partnerships

As part of its community partnership and development initiatives, non-alcoholic beverage giant, Nigerian Bottling Company Limited (NBC) has built and commissioned a community hall in Ogwofia Owa Community, located in Ezeagu Local Government Area of Enugu State. Read more...…

Japan’s Ajinomoto, PepsiCo bid for stake in Promasidor

Japanese firm Ajinomoto and PepsiCo are among companies vying for a stake in African dairy and drinks company Promasidor.The deal which could put a price of $1bn on Promasidor will give the buyer access to the firm’s distribution network across Africa.Read more...…

Guinness Takes Responsible Drinking To NYSC

Guinness Nigeria Plc, has revved up its commitment to driving responsible drinking behaviour among Nigerian consumers by partnering with the National Youth Service Corps, NYSC, to deliver its innovative and trailblazing DRINKiQ training sessions to officials and corps membersRead more...

Non – Alcoholic Beverages

BRANDSPURNG.COM

Pecadomo showcases Peak’s creativity

Peak milk, a premium dairy brand on the stable of Friesland Campina Wamco has again added another feather to its beaded crown as it successfully launched a nationwide campaign in deepening milk consumption amongst Nigerians.Read more...…

Coca-Cola partners Lagos Ministry for Youth to remodel

Gbagada Youth Centre

As a contribution to youth development, healthy living and social responsibility, Coca-Cola Nigeria has partnered with the Lagos State Ministry for Youth and Social Development to remodel the GbagadaYouth Sport/Skill Acquisition Centre. Read more...…

Suntory to reduce sugar content in Lucozade & Ribena by 50%

Lucozade and Ribena, two famous brands of Japanese Food and Beverage Company, Suntory said it will cut 50% of the sugar content in its drinks in the UK and Ireland by next summer. The announcement comes ahead of a proposed sugar tax on sweetened beverages.Read more...…

Coke Studio crowds more fans with

music app

Banking & Insurance

Banking & Insurance

BRANDSPURNG.COM

Mastercard holds Restaurant Week in 33 Lagos restaurants

The annual Mastercard Restaurant Week is currently on in Lagos offering an unforgettable dining experience. The event which began on November 4, is held in partnership with ‘Lost in Lagos’ as well as 33 restaurants highlighting the incredible dining experiences available in the city.Read more...…

UBA hosts largest African fitness festival

Acknowledging the need for a beautiful and healthy body, the United Bank of Africa (UBA) is hosting the largest African comprehensive fitness festival tagged ‘FitFam Fest’ on December 11th at the Landmark Event Centre, Victoria Island, Lagos.Read more...…

Visa partners with Ecobank for low cost digital payments to

merchants across Africa

Visa, the global leader in payments, has partnered with Pan African bank, Ecobank, to roll out mVisa, an innovative mobile payment service, in 33 African markets by year-end. The service will initially launch in the key markets of Nigeria, Ghana, Kenya and Tanzania and signals VisaRead more...…

A newly licensed regionally-based commercial bank, SunTrust Bank

Nigeria Limited, has said its targeted customers are youths who are below

the age of 18 years.

This is as the bank urged students and teenagers to imbibe the culture of

saving their allowances and incomes, so as to be able to help their selves as

well as their parents and guardians in future.

SunTrust Bank

Targets Teenagers

As Customers

Managing Director of SunTrust, Mohammed Jubrin, spoke yesterday, during a sensitization programme organized by

the bank for students of the Niger Delta Science School (NDSS) in Port Harcourt, as part of activities marking the

2016 World Savings Day. Jubrin stated that there is no law in the country prohibiting youths who are not up to 18

years of age to open bank accounts, pointing out that an individual can open an account at any age.

“At SunTrust Bank, our target are those who are not yet up to 18 years of age. You can open a bank account at any

age. You must not get up to 18 years before you can own a bank account,” he said.

Jubrin, who was represented by the Corporate Services Executive,

Rowland Onomerike, warned Nigerians against keeping money at

home rather than banks.

“Keeping or saving monies at home is not safe way to save money.

The money you kept in your home may attract criminals.

Secondly, any money you save in the house does not increase, but

the money you save in the bank increases through interests,” the

SunTrust boss said.

Read more…

Banking & Insurance

BRANDSPURNG.COM

CitiBank Foresees Increased Investments into Nigeria in

Q1 2017

Citibank has projected that there would be an inflow of foreign direct investments into Nigeria in the first quarter of 2017.The Citi Head of investment banking, Mr. Miguel Azevedo and Citi Africa Public Sector Group Head Mr. Peter SullivanRead more...…

Access Bank set for 2nd edition of Lagos City marathon

Access Bank is once again set to host the Access Bank Lagos City Marathon billed to hold on February 11, 2017. The marathon which is now in its second edition will have no fewerethan 50,000 athletes from across the world as participants.

Read more...…

REAL ESTATE NEWS, ACTIVITIES AND EVENTS

81 55

Real Estate

BRANDSPURNG.COM

An informal survey by CASTLES Lifestyle has revealed that demand for

property is still very strong despite the recession that has hit the economy.

However, the type and pricing of property being requested for has changed.

Interest has switched from the high-end properties to those that are deemed

more ‘affordable’. Another hallmark of the present real estate market

situation is that payment for property is usually structured with the buyer

paying over a period of time, even for completed properties.

Demand for Property still fairly Strong Despite

Recession but…

Another interesting point garnered from the survey is that quite a number of Nigerians (resident at home and abroad) have

substantial foreign exchange and because of the exchange rate, the Naira prices are more attractive. Take the example of a plot in

Arepo which was on the market at N2m. Two years ago, this would have worked out at $13,400 but the price is now at $4,500 due

to the exchange rate going to N450/$1 at the parallel market. A Nigerian buyer who is resident in Texas, United States, snapped it

up because it was now very attractive. This type of Nigerians are quite active in the market and continue to seek for bargains. So

what is the message for developers and those who want to invest in property for capital gains? First, pricing is very important.

Purchasers are demanding the highest quality for what they are paying for. They are also ready to look outside their ususal

locations for properties that will suit their budgets. Read more…

Lekki Gardens: Introducing our Self-Care Portal

Real Estate

The SELF-CARE PORTAL has been designed to help our customers make their transactions easier, faster and with little or no effort.

Therefore, we have made it possible for customers to:

Upload payment details,

Make inquiries on available house types and properties,

Make requests,

View the properties he/she wants to has invest in,

View and update his profile,

View investment opportunities according to the house types and estate types available

Proceed to buy any property he is interested in and

Then engage in as many available transactions without needing to waste his time or money. Read more...

In order to maintain the good customer relationship Lekki Gardens is known for, we introduce our

CUSTOMER SELF-CARE PORTAL for all our regular and intending customers. Our customers are worth a

lot to us and deserve to have a first-hand experience in their dealings or transactions with us.

T.A.G. Nigeria connects Nigerian real estate

stakeholders to the dasporan market

Read more…

Poised to bridge the gap in time and place, connect developers and other real estate stakeholders in Nigeria to buyers and individuals with

interests in Nigeria’s real estate, The Anirejouritse Global Nigeria Ltd is set to launch a global real estate exhibition and fair, tagged T.A.G

EXPO. The event is part of the series of many projects of the UK/Nigeria Real Estate Exhibition and Trade Show, which is bill to hold in

London.

85 55

Real Estate

BRANDSPURNG.COM

The poor performance of the 22 building material and real estate firms quoted on the floor of the Nigeria Stock Exchange (NSE)

in Q3, 2016 offers an insight into how Nigeria’s economic meltdown has ensnarled the industry. When these firms falter, it means

the recession has reached its crisis level and unemployment rate, which is… Read more…

Building material and real estate woes deepen as

recession dampens outlook

Hospitality & Tourism49

Renaissance Lagos Ikeja Hotel Opens Amidst Thorny Recession

After many years of planning, Marriott International, Inc., is ready to unveil Renaissance Lagos Ikeja Hotel in Lagos,

Nigeria’s commercial capital. The hotel is centrally located in Ikeja, the administrative capital of Lagos. Hospitality

analysts who commented on the proposed opening of the hotel concurred that the location is a very strategic made by

Marriot. Renaissance Lagos Ikeja Hotel is hosted by a host of other smaller and medium sized hotels that are competing

for the expatriate and travelling guest and few tourists who come into the country. The Lagos Sheraton Hotels, Protea

Hotels and other indigenous brands are close by, the entire vicinity of is a major hospitality for Lagos mainlanders.

Read more…

Using Emu Oguro (Local Palm Wine) Exportation to attract Foreign Tourists

Nigeria is a country blessed with so many natural and agricultural resources. We are so much blessed that we seem to have these resources in

excess as compared to almost all the countries in the African continent. Whether we’re using these resources to our advantage or not is a

different ball game entirely. I recently stumbled on United Nation World Tourism Organisation’s (UNWTO) website to check out some of

the programmes it has lined up for the last quarter of the year. In the coming months, the apex tourism body will be organizing a wine

tourism conference in collaboration with the Georgian National Tourism Administration. The press release on its website stated: “Georgia’s

unique winemaking traditions date back 8,000 years and are considered by UNESCO as intangible heritage, making the country an ideal

host for the Global Conference on Wine Tourism. The country’s recent success in attracting a growing number of tourists and its

development of tourism products, branding and marketing, combine to present an excellent platform for sharing best practices, experience

and knowledge.” Wine tourism, did you say? Read more...

COPA Lagos Promotes Tourism with Beach Clean up

Kinetic Sports, organisers of the prestigious annual beach tournament, COPA Lagos on Saturday November 19 mobilised Nigerians from all

walks of life for a clean-up of Lagos coastal area of Elegushi Beach in Lekki.

The exercise which has become a part of the yearly COPA Lagos calendar is aimed at conserving the beach. It encourages cleanliness in the

environment as a way of preserving marine life. About 150 people took part in this year’s edition of the exercise, including popular

celebrities, staff of Kinetic Sports, and top officials from corporate sponsors of COPA Lagos including FCMB, Pepsi, Wakanow and Hero;

with SuperSport and Cool FM as partners. Read more...

Pay TV News

Pay TV News

How Multichoice Discriminates Against Nigerian Subscribers

Pay TV News

BRANDSPURNG.COM

Contrary to the expectations of the Nigerian subscribers of DStv and GOtv, the management of the Multichoice limited has

failed them again as the pay TV slashed the monthly fees of its bouquet in Kenya, Zimbabwe, Ghana and Botswana,

neglecting Nigeria, its biggest market.

MultiChoice announced that it will be lowering monthly DStv subscription fees from 1 November in several African

countries where the DStv prices were out of line with the average and will add a temporary Harry Potter pop-up channel

from M-Net. Read more…

Pay Tv Influx In Nigeria ,Opportunities And Threats

Pay TV News

BRANDSPURNG.COM

In the past few years, the Nigerian market has been flooded with different Digital/Cable or pay TV services.

Though there are those that have been in existence for long in the country and are still doing well, some

came and fizzled out within a twinkle of an eye because the market has now become very competitive.

Some of the Digital/pay Tv/Satellite services in Nigeria include but not limited to DSTV(Multichioce

Africa), GoTv, AcTV and major indigenous providers such as StarTimes, Consat and Daarsat. Read more…

Pay TV News

Nustreams Centre To Begin Showing Classic Movies (for free)

Pay TV News

BRANDSPURNG.COM

From November 2016 Nustreams Conference and Culture Centre, Km 110, Abeokuta Road, Ibadan and Partners will bring

to every member of the public an opportunity to watch the greatest movies of all time again. Whether you have seen the

movies before and you want to relieve the feeling of watching them once more, or you have heard about the movies and

you wish to see them. Every week you have the opportunity to watch the greatest movies ever made. Classic movies like

Sound of Music, The Ten Commandments, The Matrix and a long lineup of movies that will thrill you, have been prepared

for your viewing pleasure. Read more…

Mariah’s World premieres on DStv, GOtv

Pay TV News

BRANDSPURNG.COM

E!’s Mariah’s World gives fans and viewers a peek into the life of the award-winning singer, songwriter and icon Mariah

Carey. During the eight-part event, Mariah is faced with the overwhelming demands of her time as she launches her world

tour and is a loving doting mommy to her twins. Read more…

Pay TV News

BRANDSPURNG.COM

Nickelodeon to grab kiddies attention at Christmas with

original animated movie

Nickelodeon (DStv channel 305) is giving audiences a gift this holiday season with the debut of Albert, an original animated TV movie about a tiny Douglas fir tree who goes on a journey to become the city’s most famous Christmas tree ever.

Read more...…

MultiChoice wins most improved company award at the SERAs 2016

MultiChoice has been awarded the ‘Most Improved Company’ at the just concluded Sustainability, Enterprise and Responsibility Awards (SERAs) for Corporate Social Responsibility (CSR) in Lagos. This is in recognition of the company’s unwavering support and commitment to the growth.Read more...…

AfricaMagic channels undergo rebranding

AfricaMagic on DStv and GOtv unveiled a new tagline, “entertainment loved by Africa.” The rebranding is in furtherance of AfricaMagic’s development strategy, and follows the redefinition of the AfricaMagic channels in 2014 and the launch of AfricaMagic Igbo in 2015.Read more...…

Pay TV News

BRANDSPURNG.COM

StarTimes launches low energy consumption capability HD TV

Still basking in the euphoria of the success of its recently-launched 2-in-1 combo decoder, pay tv service provider, StarTimes has, again, announced the launch of a High Definition (HD) Digital Television.

Read more...…

GOtv Offers Great Entertainment For Holiday Season

GOtv is giving its subscribers (GOgetters) & their loved ones the gift of unlimited entertainment this holiday season with an exciting range of local and international channels available to viewers. Series and movie lovers can catch riveting movies, series and showbiz programming Read more...…

30

Telecoms

Airtel recasts Robinson Crusoe in a gripping data campaign for

#AirtelSMARTSPEEDO

Gabriel Afolayan could readily pass for Robinson Crusoe, the fictional castway stranded on an Island for 28 years before

being rescued. In the campaign themed “Life Without Data,” that he starred in for Airtel’s data services, Afolayan

delivers both an award and market winner for the sponsors of the campaign. Read more…

Johnny Amao of Mobi Hunter tells us why BBM is thriving in Nigeria and South Africa plus why you should launch your

campaigns via the game-changing platform.

Back in August, I visited South Africa and spent some time with a number of BBM’s advertising and content partners and

some payment providers we were considering for partnership opportunities. Having spent many years working with South

African mobile operators and banks in past roles, I have always been amazed at the potential of the market there.

Read more…

Why BBM Is Thriving in Nigeria and

South Africa

How Globacom’s Borrow Me Data Repositions Subscribers

One of Nigeria’s leading players in the data category, Globacom has stated that it’s new data solution, Borrow Me Data has reduced so much

stress off from the chest of its jubilant Subscribers.

Globacom’s Head of Usage and Retention, Mr Sola Arowogbadamu said that the challenge of running out of data at inconvenient places

and time would be a thing of the past with the introduction of the product.

He stated that the new product will position the Subscribers at a vantaged level of their businesses and personal lives.

To him, Borrow Me Data is out to guarantee subscriber’s continuous improvement instant efficient broadband Internet offered by the Glo

4G which will enable Subscribers to download ultra high definition videos in seconds as well as other high intensive data applications.

Read more…

Smile links up Alcatel on 4G

LTE voice device bundle

Smile Communications has entered into a partnership with Alcatel to launch affordable voice over 4GLTE (VoLTE) device bundle utilizing the ALCATEL POP 4 series to further expand its voice reach. This is in line with the vision to provide innovative telecommunication solutionsRead more...…

Telecoms

BRANDSPURNG.COM MaidenEdition

Telecoms subscribers hit 153m, Airtel tops

Telecommunication provider Airtel topped the chat of new subscribers for the month of September with 400,847 new subscriptions. The number topped Globacom who recorded 215,700 new subscribers for the month under review.Read more...…

MainOne supplies

educational materials in

school adoption programme

MainOne, West Africa’s leading connectivity and data center solutions provider, has again demonstrated its unflagging commitment to supporting its host communities by uplifting them, one school at a time. Under the umbrella of its Corporate Social Responsibility program tagged CLIF Read more...…

Snail Farming In Nigeria…there is money in it

Entrepreneurship

3

‘Snail experts’ who tell you to construct a pen, buy snails from their own farms , feed them with paw-paw

leaves or a ‘super formulated feed’ , allow each parent snail lay anywhere from 20-400 eggs 5-6 times a

year, achieve 100% hatch-ability so you can have 1,000,000 baby snails (one million) snails worth

N200,000,000 (one million dollars) in an 12 additional months is simply not being practical.

These conditions can only be met in a scientific laboratory with huge funds allocated. Guess what? You do

not have a lab neither do you have money to waste. (because such a venture if ever done will be for

scientific ends and definitely not for personal profits). Read more…

Snail Farming

Nigeria SME Corner

Roasted Groundnut: Refreshing and enriching snackIt Brings Regular Income…

Read more…

Roasted groundnut, otherwise known as peanut, is fast becoming a staple snack, enjoyed by many people. Whether at home, office or

anywhere for that matter, this tasty snack is the favourite of those, who prefer it to processed snacks, on account of its nutritional values.

Little wonder some traders have gone into packaging it in different handy sizes and at pocket friendly prices. While some eat it with roasted

plantain (boli), banana and even bread, others prefer to take it with garri. Nene Kalu, who has been selling roasted groundnut for 10 years,

said people eat it in between meals or to entertain guests. Still, some people see it as filler, pending when they will eat the day’s meal.

“Aside its health benefits, which some experts say include promotion of fertility, fighting depression, boosting memory, aiding blood sugar

regulation, as well as lowering the risk of heart diseases, among others, people running away from sugar coated products, such as cookies, go

for groundnuts to fill the gap,” she explained. Read more…

11 documents you need to export goods from Nigeria

Tips:

The process of exportation may be challenging especially considering the series of processes being implemented by different

countries to check influx of goods into their territory. The following documents are commonly used in exporting based on

the requirements of both the Nigerian government and the government of the importing country:

Read more…

BE GLOBAL:

This Nigerian Entrepreneur Says Your Coconut Water Is FinishedGaniu Ladejobi is disrupting the healthy beverage industry with a new addition

Coconut, guava, and tamarind are top ranking healthy fruit juices we can find in most local stores—but sugarcane?

Sugarcane juice is growing in popularity, as avid entrepreneurs—like Ganiu Ladejobi—rush to be at the front of the

billion-dollar healthy beverage market. “Sweet juice from farm fresh sugarcane stalks” is how Ladejobi describes the

juices his company, Sugarcane Island, makes and sells.

Peterson Lochard (left), Mackenzie Bien-Aime (middle), Ganiu Ladejobi (right); Images: Jerry Jean

After a trip to Nigeria, which is where he is originally from, Ladejobi missed the taste of cold pressed sugarcane juice

free from additives, preservatives, or added sugar. After looking to no avail, Ladejobi claims to have become frustrated

in his search. So, he decided to make it himself for his family and friends. He not only quenched his thirst, but also

vitalized his business acumen by spotting this opportunity.

Former Banker Turns Painting into a Career

If it will make your neighbour happy and will earn you a decent income, then

by all means go out there and do it’ –Udoka Uju

Most would agree that to be a successful entrepreneur, passion, discipline and

determination are key ingredients. However, to be outstanding, an entrepreneur

must be willing to take risks by carving out a niche area for themselves, if need

be. This could be said for Udoka Uju, known as “The Lady Painter”. She is one of

the few to have faced their fears by breaking the barrier in what is considered a

male profession. Please read on to discover more about the creator of “Grab a

Brush, Colour a Life” initiative.

The Lady Painter can be reached via:

Phone: 08063275102, 07063453470

Email: info@theladypainterng.com

URL: www.theladypainterng.com

Twitter: @LadyPainterNG

Facebook: The Lady Painter

Read more...

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