PowerPoint Presentation

Introduction - BriefServis CHEETAH introducing sport shoe for womenA quarter plan to sell joggers and trainers to womenTo target upper class

TaskHow to take forward Cheetah Woman

Branding strategy Brand name SPRINTTagline Discover YourselfSub-brand of Servis CheetahReasonsMismatch between current personality of Servis Cheetah and target marketMismatch between brand associations of Servis Cheetah and target audience

Discover YourselfSTPMismatch between current personality & Brand associations SegmentationDemographic Locality, gender Psychographic Income, LifestylePositioningTo position Sprint as a premium brand Target marketWomen (20-40) Upper class

Pre-Launch campaignPurpose Build up Curiosity & Interest Subtle hints of health & fitness Strategy #DiscoverYourself

1. Outlet redesigning 2. Parks3. Social Media campaign

PARKS: Islamabad: Race course, F9Karachi: Zamzama parkLahore: Model Town park, Cantt Polo groundSOCIAL MEDIA CAMPAIGN:Hashtags and teasers on facebook and twitter6

PRE-LAUNCH POSTERS TEASERS/BILLBOARDS

Launch Campaign: GET SET GOConcept

Intercity Regional Competition ( North, Central, South) Download the SPRINT App log the data and chalk up the milesEarn points that would be redeemed as discountsThe miles from each city (all runners) will form the accumulative totalPromotions and Offers will be offered to regional and individual winnersWebsite/App would have the miles counter#HealthierWomenPakistan #DiscoverYourselfCAMPAIGN PRE- LAUNCH POSTERS

CAMPAIGN POST LAUNCH POSTERS

Sprint AppCustomer DataTrack activities (daily running self/others/ Mapped via gps))Share photos (your running stats on website/facebook/ twitter)Coach tips (health tips from various experts)Health facts (Calories burned, BMI)Shop

Campaign 2: Sunday SprintsCollaboration with Restaurants to add calorie count on their bill receiptsThat receipt acts as an entry pass for a Sunday morning jog/walk with SPRINT team (for women only)On successful completion of the walk/jog 3kms. Discount voucher: 20% Benefits:Awareness of brand and Get Set GoEncourage women to come out

Brand personalityI am Maria, I am 30 year old housewife and a mother. I am passionate about working out and jogging as it gives me an opportunity to spend some time with myself and think about the things I want to achieve.I am an outgoing woman who likes to travel, meet new people and explore various places.

I usually spend my weekends at club to dine out, meet friends and spend quality time. I am a brand conscious person with focus on quality and comfort.

I am not afraid of any challenges in life as they help me to realize my potential.