Brand Spread - What Next August 2009

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Brand Spread What Next August 2009 Brisbane

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What is brand spread and how does it move through social networks? This was the question that was answered at BCM Brisbane's What Next event at the Brisbane Powerhouse on August 27, 2009.

Transcript of Brand Spread - What Next August 2009

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Brand Spread What Next

August 2009 Brisbane

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Social media - here to stay

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“Television won’t be able to hold on to any market it

captures after the first six months. People will soon

get tired of staring at a plywood box every night”.

Darryl F. Zannuck, Head of Twentieth Century-Fox, 1946

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“I think there is a world market for maybe five computers”.

Thomas J. Watson Snr, IBM Chairman, 1943

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True and authentic connection

New opportunities to activate brand passion and affiliation

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Welcome to the revolution

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How do I surprise my consumers to make them want

to share my brand?

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Community

& brand spread

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The ingredients and methods

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1.

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“... DON’T SUCK.”

Jimmy Wales, Wikipedia Co-Founder, Sept 2008

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the idea!

brand

know what you

stand for

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Ideas

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Spread it

Ensure that there is clarity around your brand and your brand idea

The brand idea should be sustainable for the long term

The interactive expression of the brand must be true to that idea

Build the brand based on human insight - it makes sharing easier

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2.

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Creatively this opens up an entirely different way of thinking

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himsy

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opical

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ree

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Create stuff worth sharing

Make it engaging

Know your community

Think about how sharing can facilitate growing your on-line community

Spread it

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3.

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The power of recommendation

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Spread it

Think of your brand’s interactive assets as a digital campfire - warm, friendly, and social

Fuel that fire with a planned approach to content

Building community is a strategy, not a tactic

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4.

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Visible

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Method for brand spread

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Spread it

When planning an interactive asset ensure that traffic is considered and budgeted for

Remember that online and offline activity should work together

Sustain traffic driving post launch

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5.

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What have you got to say?

What value do you have to bring?

How can you use the community to create relationships?

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500,000 views 1,000,000 downloads

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Spread it

Your interactive assets are an ongoing work in progress

Multi-platform approach generates more eyeballs, more exposure, and more opportunity for community building

Interactive assets can evolve to long term business tools, platforms or products

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Follow us

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Questions?

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