Brand Safety

Case study

Appendix

Contents

01. 02. 03. 04. 05.

Screen

PC, Mobile web, AppAd-type

Pre-roll, Interstitial

[ Vertical ][ Landscape ]

In-Stream Video

Pre-roll Video AD

Out-Stream Video

Interstitial Video AD

15~120 CPV 50 15 15

VTR(Video Through Rate)

40%~60%

CTR(Click Through Rate)

3%~9%

VIEWS

CLICKS

1,428,571

14,052

1,080,000

60,000

666,667

21,303

1,589,286(+160,714)

VISCUIT

39,902(+25,851)

Reach

+2.7%

1,293,000(+213,000)

78,959(+18,959)

Reach

+3.04%

941,667(+275,000)

46,066(+24,763)

Reach

+3.41%

VISCUIT VISCUIT

Brand Safety

Case study

Appendix

Brand Safety

User

Ads

Placement

Source

Clean Inventory

Source

Placement

Ads

User

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS SOULUTION

RESULT

VTR

70.8%

CTR

7.1%

CPVC

29+

10

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS SOULUTION

RESULT

VTR

64.7%

CTR

5.1%

CPVC

28+

35,000

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS SOULUTION

RESULT

VTR

67.2%

CTR

4.1%

CPVC

23+

310,000

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

70.5%

CTR

2.2%

CPVC

24+

336,000

SOULUTION

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

67.9%

CTR

4.3%

CPVC

28+

405,000

SOULUTION

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

62.6%

CTR

5.6%

CPVC

27+

168,000

SOULUTION

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

77.1%

CTR

5.5%

CPVC

27+

205,000

SOULUTION

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

77.2%

CTR

4.5%

CPVC

27+

376,000

SOULUTION

Case Study

Campaign

KPI

Target

Duration

CAMPAIGN GOALS

RESULT

VTR

84.1%

CTR

6.6%

CPVC

26+

190,000

SOULUTION

viscuit@makeulike.com02-2015-2644