Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing...

Brand Recruitment 5 Ways to Increase Repeat

Business & Referrals

Abigail StevensManaging Director & Founder

Think Global Recruitment

Glasgow – November 2016

Abigail StevensRecruitment Leaders Connect

Abigail Stevens

Managing Director

21 years of international recruitment experience


Where does this presentation come from?

• Year 2000 – Founded Think Global Recruitment • Year 2016 - Managing Director of Pivotal International Rec to Rec• 80% of Think Global Recruitment’s business is referrals• 21 years International Recruitment Experience• 29 years marketing experience• TGR Training Academy Trainer• Research • Business Networks


Recruitment Consultants Are….

Lets not be that!

It costs 6 or 7 times more to win a new customer than to retain an existing one

Probability: Of selling to existing customer 60-70%

verse Selling to a new prospect is only 5-20%


The future for recruitment agencies

• Survivors in 10 years time - specialists providing exceptional service

• Justify your fees and get paid on time!

• Plan to be amazing and be here in 2020!


5 Ways to Increase Repeat Business & Referrals…


1. Love What You Do

“The only way to do great work is to love what you do” - Steve Jobs

“Always be True to Yourself” - Liz Longman, TEAM

“Think - Improving Lives!’’ – Abigail Stevens, me!


2. If you don’t ask…

• Train your people • If you don’t ask, you don’t get• Network for referrals• Care and show you care


3. Be Different

• Stand out – be a survivor!• Be easy to work with• Be proactive• Be innovative• Add value• Spend money on aftersales• Not so random acts of kindness


4. Communicate, Communicate, Communicate

• Be personal - People buy People• The Human Touch works• Become a trusted source• Listen – Be Present• Deliver what you promise


5. Do more with less

• Detail is good• Sack bad clients• Offer Premium Service to good clients• Over deliver


5 Ways to Increase Repeat businessand win Referrals

1. Love what you do2. If you don’t ask you don’t get3. Be Different4. Communicate, Communicate, Communicate5. Do more with less


Weblinks & Social Media – get in touch! www.thinkgr.com

www.pivotalinternational.com

LinkedIn: AbigailKStevens

Twitter: @ThinkGlobalRec@AbigailStevens

@Pivotal_Rec2Rec

Email: [email protected]

Telephone: 0131 260 5850

http://www.thinkgr.com/

http://www.pivotalinternational.com/

mailto:[email protected]


Thanks for Listening

Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing...

Recruiting & HR

Transcript of Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing...