BDProtect Inc. 2009 CONFIDENTIAL

Enterprise

Internet Reputation

Management Programs

December 1, 2009

mkiefer@brandprotect.com

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Company Overview

■ Toronto based company, founded 2001

■ $45M SAAS technology investment

■ Redundant Ping/Power/Pipe

■ Operations in Canada, US, Portugal, UK and Singapore

■ Award winning proprietary Technology

■ Certified and contributing member, FIRST.org

■ Contributing member of INTA, APWG, OTA, FS-ISAC, ISSA, ISACA ,

HTCIA (FS-ISAC Board member)

■ Microsoft and FireFox partner as phishing “Flow Trough” filter provider

2

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet threats come in many forms…

1. Companies need protection against Brand Abuse: • Lost revenues due to traffic diversion

• Black market & illicit channel activity

• Abuses of Intellectual Property

• Leakage of confidential or inappropriate information

• Unauthorized association by 3rd parties

• Website defacement or hacking

2. Customers need protection against Identity Theft• Phishing, Malware, Vishing, SMShing, etc.

3. Online Communities (Social Media) influenced by

defamatory or misleading discussion can have a major

impact on a company’s reputation.

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Reputation Management

Brand Abuse

Social Media

Identity Theft

BrandProtect helps companies…

• Prevent exposure through pro-active measures

• Monitor their online presence

• Analyze impact of potential threats

• Mitigate risks by taking appropriate action

Protection from Internet threats to Revenues, Rights and Reputation

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Implications span the organization & foster collaboration

Online Marketing

IR/PRCorporate

Communications

Security/IT

Strategic Marketing/

Channels

IP Legal

Corporate Risk

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Reputation Management Solutions

Degree of Protection required depends on:

– Company specific needs• Internal capabilities

• Threat priorities (e.g. Counterfeit vs Identity Theft)

• Regulatory requirements

– Exposure Tolerance• Proactive versus Reactive

• Agent/Channel Policies

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Brand Abuse

Identity Theft

Social Media

Incident Response Program

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

BR

AN

D A

BU

SE Base Module: $25,000

Internet Monitoring & Automated C&D

IDEN

TITY

TH

EFT Base Module:

$10,000

Identity Theft with Detection & 10 Takedowns SO

CIA

L M

EDIA Base Module:

$15,000

Discussion Monitoring

IRP- Base $1,500

WithLink-Checking

$2,000

WithAnnual Review

$3,500

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Incident Response Base Program (IIRP)

$1,500 annually per domain

A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.

• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY

IRP- Base $1,500

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Link Checking Option – Additional $500

A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.

• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY• Extended domain monitoring & additional pages for

validation• Use of up to 5 Keywords and validation of up to 5 pages• Link Checking• Monitoring for websites of up 500 pages

IRP with Link-Checking

$2,000

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Link Checking Option – Additional $1500

A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.

• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY• Extended domain monitoring & additional pages for

validation• Use of up to 5 Keywords and validation of up to 5 pages• Link Checking• Monitoring for websites of up 500 pages• Annual Policy Review

IRP with Annual Review

$3,500

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Social Media Reputation Management Module

$15,000 annually per brand

Program tailored specifically for those wanting to pro-

actively address potential Social Media threats:

■Continuous monitoring of blogs, forums, news sites

and public social media

■Data is categorized and tagged

■Includes client-specific database with 3 years of

data for analysis

Social Media

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Brand Abuse Reputation Management Module

$25,000 annually per brand

A program designed to protect companies from

threats to their intellectual property and ultimately

their revenues, rights and reputation including:

■Unauthorized associations,

■Traffic diversion

■Counterfeit activity

■Leakage of confidential or inappropriate information

■Website defacement or hacking

■Software is included to support automated Cease &

Desist of identified threats

Brand Abuse

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Identity Theft Reputation Management Module

$10,000 annually per brand

A program for companies facing broader exposure

to identity theft threats and who require additional

support for mitigation:

Includes Phishing & Malware detection for Up to

10 incident responses (Takedown) and

monitoring of Honey pots, Domains and Abuse

Mail forwarding

Identity Theft

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Expanded Services

Services to expand coverage of Modules for specific industry or client needs:

Identity Theft protection

Malware analysis,

Education software for employees and customers

Incident takedowns

Brand Abuse protection

Image & Logo tracking

Auction monitoring

Channel compliance,

Outsourced C&D

Domain management

Multi-language requirements

Social Media protection

Human validation

Social Media platform moderation

Digital strategy development

Internet Reputation Management Best Practices

Benchmark studies to gauge relative exposure to internet threats

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Strategic Partner Offerings

Counterfeit Goods Investigations

Counterfeit Goods Revenue Recovery

Digital Asset Revenue Recovery Management

Strategic Brand Assessments

Internet Data Loss Prevention (iDLP)

Identity Theft Prevention Plug-in’s

Digital Asset Tracking

Identity Theft Employee & Customer Training

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Sample Customers

17