Brand Presentat ion 2015

OVERVIEW

The name Butterfield Station is deeply ingrained within the history of California. The historic Butterfield Overland Stagecoach Line, established in 1858, was the first transcontinental route from the Mississippi River to California that carried settlers to the great American West. Named for the stations along this historic rail line, our wines personify the promise of California and the new frontier.

An Homage to California’s

Pioneering History

KEY MESSAGES• Brand name comes from

a distinguished pioneering history of the American Old West

• Fruit is sourced from great vineyards throughout California

• Wines are made to drink now and are easily paired with food

• Wines are straightforward and uncomplicated; we let the fruit shine through

• Firebaugh’s Ferry is one of the California coach stops

WINES• SKUs

• Sauvignon Blanc• Chardonnay• Pinot Noir• Cabernet

Sauvignon

• ~ 40,000 cases per year

• Comparative Set• Trinity Oaks• Camelot• The Path• Redtree• Line 39

DISTRIBUTION FOCUS

• National and regional restaurant chains

• National hotel accounts

• Neighborhood bistros, casual dining, comfort food, BBQ and pubs

• National and regional grocery chains

Loading Passengers in San Francisco

Harper’s Weekly, December 1858

SALES STRATEGY

• Share the story and history of the name

• Emphasize the uncomplicated, easy-pairing nature of the wines

• Focus on quality and valueCrossing the Rockies

Harper’s Weekly, February 1868

NEW WEBSITE

TOOLS

• Brand Presentation• Brochure• Fact Sheets• One-Page Overview

Sheet• Case Glorifier• Waitstaff/Wine Cards• Flow Shelftalkers• Blank Shelftalker

Templates• Tasting Mats &

Tasting Note Sheets