- BRAND PARTNERSHIPS- · 2017-05-16 · Ongoing PR and social media promotion Projects go to...
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- BRAND PARTNERSHIPS-
Transcript of - BRAND PARTNERSHIPS- · 2017-05-16 · Ongoing PR and social media promotion Projects go to...
- BRAND PARTNERSHIPS-
Dear Sir/Madam,
Thank you for the opportunity to share our twelve part documentary series celebrating Canada’s 150th anniversary in 2017 and legacy 2018.
We believe we can contribute to the evolution of human consciousness by producing compelling film and television content.
This brings awareness to local social issues - as well as around the globe.
Our model creates incredible branding, marketing and advertising opportunities for our partners, sponsors and stakeholders.
This project could serve as a powerful compliment to your marketing and communications initiatives online, on TV and for events.
Thank you for your consideration, we welcome any questions and are flexible to design something more custom that meets your needs.
Best regards,
WeMaple Overview
Episode Index
Brand Partnerships (intro)
Distribution
Business on Camera
Brand Partnership (structure)
Brand Partnership (levels)
Ballpark Time Lines
Thank You
The Canada 150 Documentary Series is the first WeMaple initiative – generational storytelling and a neurochemical addiction to the moment of awakening.
WeMaple is a mechanism to inspire, facilitate, and curate a conversation about Canada.
A genesis of three beliefs:
Delivering synthesized ideas and informed conversa-tion in a method in which citizens want to receive it. The medium is the message and creativity is a form of magic.
Through understanding and revelation there is pleasure. Get citizens into the flow state.
By showcasing the innovation, ingenuity, and entrepreneurial-DIY foundational grounding of Canadians - we can prepare future generations to tackle the complex
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Episode Index
AGRI - Canada
Energy Literacy Part I
Medical Cannabis
Energy Literacy Part II
Energy Literacy Part III
Energy Literacy Part IV
Evolution of Healthcare
Creativity
Digitization of Education
CANA-PHARMA
CANA-BIO
Disruptive Technology
Bonus
On the Road to Better.
Canada’s Oil and Gas Industry.
Perception changes and a forever transformed Canada.
Petroleum products and Canada’s national sport (hockey).
Renewables (solar, wind, hydro, geothermal).
Future of Canada’s Energy Industry - prosperity for Canadians.
Introducing Lifehouse; transforming Canada’s long term care.
How do citizens live a creative life.
Looking back 150 - and forward to the next 150.
Research and innovation in pharmaceuticals.
Discovering biotechnology in Canada.
150 years of Canada’s legal and financial systems.
To be determined.
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WeMaple is dedicated to telling transformative Canadian stories - our collaboration and partnership model integrates a thoughtful and unique storytelling experience through sponsorships and branded content.
We respect our audience and we are advocates for transparency – a dedicated, non-editorial team will work collaboratively with your brand to ensure tangible ROI.
We believe that great storytelling triggers the genetic makeup of human beings’ reward mechanism to feel empowered and move our species forward.
Our core values are constant learning, crystal clear communication and flexibility – we can’t overemphasize our passion and profound intensity to repackage human being life lessons that hack the human operating system for future generations.
Brand Partnerships
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Breakdown of Distribution - Cost Per Contact
Production / Brand Partnerships Digital Media Traditional Media
Brand PartnersParticipating OrganizationsSubjects / Experts
• Behind the scenes• Short video clips• #wemaple• Status updates / check-ins
Social / Social Media Boosts#wemaple
• www.wemaple.ca• PAID ADVERTISING• Facebook, Instagram• BOC allocated $5 - 7k paid ads per documentary
Shaw Direct (National)PR: Calgary Herald, Metro, Global NewsEvents: July 1 week multiple screeningsFilm Festivals: Submit to multiple festivals for added exposure, awards and promotion
Note: There will be a digital component of these
120k 1,200,0006,000,000
7.35M COST PER CONTACT $.051.47M
120k 350,0001,100,000Total Reach Potential
Total Reach Potential - Per Episode Expected Reach - Per Episode
Total Reach PotentialTotal Reach PotentialExpected Reach Potential Expected Reach PotentialExpected Reach Potential
NOTE: We have also allocated $100k for PR, and online advertising to market and promote the series. REMINDER: you own your video content for future promotion and distribution.PRODUCER”S NOTES: We are actively seeking new broadcast and distribution partners for both traditional media as well as online. Mayor Naheed Nenshi is kicking off our civic and municipal engagement campaign (#wemaple).
For more information please contact BOC CEO Matt Keay 403-689-8485
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Business On Camera - BOC
BOC is a visual public relations company specializing in corporate communications and video marketing.
Our mission is to create powerful communications solutions for our partners and create film and television content that contributes to the evolution of human consciousness.
These are just some of the organizations we have worked with:
FILM / TV
Corporate Video
PR & Marketing
Brand Strategy
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Brand Partnership Structure
OWN YOUR VIDEOS!
TOTAL PROJECT COST $150,000
BOC $75,000
Kevan Funk - Film Director
Partner(s) $75,0000
Brent Hodge
(Confirmed Financing) (Cost Sharing Welcome)
Filmmaker - “I am Chris Farley” 2015 Biography / Documentary“Hello Destroyer” - 2016 Drama
Insurance, Production Costs, Directors, Overhead, Broadcaster, Marketing, Promotion, Cameras, Sound, Studio, Editing
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Brand Partnership Levels
Mini Play - $5k Tier 1 - $25k Tier 2 - $75k Tier 3 - $100k
• Custom Produced 90 second feature in an episode of your choice
• Logo recognition in TV show• Logo recognition throughout social media• Logo recognition on promotional materials• Bonus 90-minute Visual Communications
Strategy Session with Producers
• Custom Produced ten-minute-feature in the series
• Logo recognition in TV show• Logo recognition on all promotional materials• Logo recognition throughout social media• Bonus 90-minute Visual Communications
Strategy Session with Producers
• Official brand partner to full 44 minute movie!• Logo recognition in TV show• Logo recognition on all promotional materials• Logo recognition throughout social media• Bonus 90-minute Visual Communications
Strategy Session with Producers
• Official brand partner to full 44 minute movie!• Logo recognition in TV show• Logo recognition on all promotional materials• Logo recognition throughout social media• Bonus 90-minute Visual Communications
Strategy Session with Producers
• Recognition in closing credits of TV broadcast• Invitation to all events and private screenings
• Recognition in closing credits of TV broadcast• Invitation to all events and private screenings
• Recognition in closing credits of TV broadcast• Invitation to all events and private screenings
• SPONSORSHIP OF ENTIRE EPISODE -”This episode brought to you by...”
• Share all episodes of series• Bonus 5 videos as deliverables for your own
marketing!• Access to all b-roll footage and interview
content• Editorial and Creative input• Bonus 90-minute Visual Communications
Strategy Session with Producers
• SPONSORSHIP OF ENTIRE EPISODE -”This episode brought to you by...”
• Share all episodes of series• Bonus 5 videos as deliverables for your own
marketing!• Access to all b-roll footage and interview
content• Editorial and Creative input• Bonus 90-minute Visual Communications
Strategy Session with Producers
• Speaking opportunity at Canada 150 events• Placement in two (2) other episodes• 15% discount on all video services for 24
months
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Ballpark Time Lines
Brand Partnerships
Come to term next 60 - 90 days
Pre-Production (30 days)Production (60-90 days)
Post Production (30 days)
May 20 - Digital LaunchJune 20 - #wemaple campaign launch with Mayor Naheed Nenshi
July 1 - Ongoing screenings and events - Canada Day week
Final product delivered to Brand Partner(s)
Ongoing PR and social media promotion
Projects go to television broadcaster
Paid advertising online (Facebook & Instagram)
Managing digital campaign to promote TV broadcast
Marketing, Promotion, Distribution
Brand Partners own content!Sign up today to have some content ready for Canada Day!
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Thank you for supporting this project!
Matt Keay Sasa Dugonjic Kyle ZienExecutive Producer Associate Producer Associate Producer
Sign up today to have some content ready for Canada Day!
Please contact your producer if you would like to tailor something custom with different parameters or if you have any questions regarding time lines.
PRODUCER’S NOTE: If this opportunity has come too late in your budget planning cycle please consider a 2018 campaign.
