Brand Narratives & Gamification by Doron Nir
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Brand Narratives and Gamification
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Transcript of Brand Narratives & Gamification by Doron Nir
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Brand Narratives and Gamification
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Doron Nir
Hi, I’m
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Storytelling
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Brand Narrative
The Marlboro Man (1955)
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Brand Narrative
The Old Spice Guy (2010)
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Game Design 101
Mechanics Metaphor
+Progress
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Games and Narrative
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Games and Narrative
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Gamification Narratives?
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Gamification Narratives!
Hero=User
Actions
+ =
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1. Match your BRAND NARRATIVE
2. Match the level of intensity to your audience
3. The user IS your HERO
4. Rewards must be contextual to the NARRATIVE
5. Rewards must be relevant to your audience
6. BONUS RULE: Physical rewards kill gamification*
*Unless everyone can win
Top 5 Rules for Gamification Narratives
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IDF Ranks
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IDF Ranks
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Thanks Questions?