Brand & Message Essentials for Creatives on Social Media
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Branding & Message Essentials for Creatives on
Social Media
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First, I want to thank you.
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My name is Erin Blaskie.A.k.a @ErinBlaskie.
A.k.a Facebook.com/erinblaskie.On the web at erinblaskie.com.
E-mailable @ [email protected].
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I started my first company, BSETC, when
I was 21 years old.
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Me, Back in the Day.(Note the size of that monitor… Yowza!)
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I am a tiny bit of a serial entrepreneur
(also known as having entrepreneurial ADD…)
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I’ve been on Twitter since March 15, 2007…
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I’ve been on Facebook since Facebook had only a
paper sign in its office window…
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I write a lot of social media updates and over 65% of
them are not for me.
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I am here today to talk to you about branding &
message essentials for social media.
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We’ll cover branding. We’ll cover message
essentials. We’ll cover social media.
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More importantly though, we’ll chat about the why,
the how and the what as it relates to using social
media when you are creative.
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But first, meet Drew Beson.
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Drew Beson is an artist who has adopted social
media to share his art and his creative endeavors.
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Drew utilizes Twitter, Facebook, YouTube & his
blog to connect with his audience.
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Drew brings the art & the creative process down to a
level that is less intimidating for his audience.
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Most artists and creative types resist social media.
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There is fear around selling and marketing art
and other creative projects.
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There is also the idea that social media will take too much time and therefore
make less time for art.
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Lastly, the idea of sharing ones life online is a bit
scary / tricky / unappealing.
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Putting the resistance aside, you want to
embrace social media so you can achieve your why.
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Let’s talk about the why.
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Your why is simply the reason you want to spend
your time / energy on doing something.
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There are many why’s.
As we share common why’s, think about your
why.
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The why is vitally important because it will
give you a sense of purpose while interacting
and engaging.
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Once you know why you want to use social media, you can then look at the
what.
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The what is going to be the platform(s) you choose
to use to spread your message.
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Depending on where your audience is ‘hanging out’,
your what might be different from the next
person’s what.
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The best way to find your what is to spend some
time in each place to see who has the best greeter.
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Go ahead and secure your brand / name on all of the
platforms but focus on your best performer.
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Extend your creativity onto your social media
profiles : they should be an extension of your
brand.
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Once you figure out your what, you need to set out
a plan for your how.
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Think about what you want to share via these
new channels.
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Stuck for ideas? Think relevancy, interest,
transparency & informative.
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Pre-schedule where possible.
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Re-cycle your content where possible.
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Think about how often you want to share with your
channels.
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Set aside some time in your day for real-time
interaction and engagement.
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Think outside the box.
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Mostly, just be you.