Brand manual visualising_jci_170408
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Transcript of Brand manual visualising_jci_170408
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WE MAKE THEM TALK ABOUT YOU
Show me what you mean!Creating a visual presentation
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thebrandmanual.com
It was no accident. It was done by design.
Sherlock Holmes
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thebrandmanual.com
We close the delivery gap between business and customer perspective.
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thebrandmanual.com
• what you say and what you show – how these correlate;
• what happens in the viewer’s head during your keynote;
• how to make your slides boost your speech, not obfuscate it,
• introduction of the Pecha Kucha format.
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thebrandmanual.com
What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
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thebrandmanual.com
What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
![Page 18: Brand manual visualising_jci_170408](https://reader035.fdocuments.us/reader035/viewer/2022062901/58f2c5ad1a28ab45478b45b1/html5/thumbnails/18.jpg)
thebrandmanual.com
Tell me – and I’ll forget Show me – and I’ll remember Engage me – and I’ll understand
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thebrandmanual.com
Born 1948 Male
Grew up in England Married 2nd time
Successful in business Wealthy
Spends winter holidays in the Alps Likes dogs
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thebrandmanual.com
How to make your slides boost your speech, not obfuscate it
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thebrandmanual.com
Prioritise matters
by the level of their importance
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thebrandmanual.com
Don’t jumpStick to your template. Don’t ”design” it.
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thebrandmanual.com
With text, graphs & info, it’s the other way around
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thebrandmanual.com
NIGHTLIGHT &QUIET
CITY /VILLAGESIGHTS
NOT ADESTINATION
PORTHISTORY
WHERETO
GO?
CLUBCONCERT
SHOW
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PEERREFERENCE
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
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thebrandmanual.com
www.issuu.com/thebrandmanual/docs
A quick read
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A slow read (comparatively)