Brand Manual - Lanopearl Wholesale Brand Manual.pdf · Brand Manual. Section 1 1 2 3 Section 2 1 2...
Transcript of Brand Manual - Lanopearl Wholesale Brand Manual.pdf · Brand Manual. Section 1 1 2 3 Section 2 1 2...
Brand Manual
Section 1
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Section 2
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Section 3
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Section 4
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Section 5
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The Company - Rebirth
The History
The Trademark
The Range
Section 2
Introduction
Brand Positioning
Product Range
Section 3
Advertising
Signage
Merchandising
Section 4
Key Graphic Elements
Section 5
Rebirth Placenta
Rebirth Emu
Rebirth Lanolin
Contents
Contents
The Company - Rebirth
1. The History
2. The Trademark
3. The Range
Section 1
Section 1
Rebirth’s History
Rebirth’s History : How it began
How it beganRe-birth's history dates back to 1993, when a group of old friends
gathered for a school reunion. Whilst excited to see their friends,
collectively the group was shocked at how much they had all aged.
Years of being exposed to the sun's harmful rays had left them with
fine lines and wrinkles. The shock prompted the group to discuss
how they could challenge the ageing process and recapture their
youthful skin.
The result was that the group decided to launch a mission to
develop a range of products that would slow down the aging
process and allow their skin to be regenerated and restored
to its former glory. With the aid of experts, the group was
introduced to the anti-ageing property Placenta. Placenta is a
naturally occurring ingredient that is crucial to preventing fine
lines and wrinkles. The group formed the Re-Birth Company to
promote this product and others in the range.
The original series - 1993
The Trademark
The Tradem
ark : Rebirth logo
BLACK
PMS 163C
Rebirth logoThe rebirth symbol is a graphic representation of horns on a ram.
It is simple strong and easily identified. This relates back to the
vision and goal that rebirth is the ‘no.1 placenta expert’.
Rebirth Symbol
Rebirth logotype
Master logoIn full colour
Watermark 50%Background colour
Reverse black background only
Distorted or redrawn mark
Different size orpositioning Different colours
Master logoIn Black & white
Different size orpositioning
Remove the Symbolfrom the logotype Different typeface
Rebirth logo
Correct usage of Rebirth logo Incorrect usage of Rebirth logo
rebirth
The Trademark
returns beautyto your skin
The Tradem
ark : Rebirth logo + sloga
ns
Rebirth Slogans1. “No.1 placenta expert”
2. “Returns beauty to your skin”
3. “The most popular placenta cream in Australia”
Rebirth logo with slogans
Typeface used - Staccato 222 BT
Typeface used - FF Halva Thin Regular
Typeface used - Xxxxxxx xxxxxx xx
BLACK60%PMS 2395 PMS 163C
Rebirth Symbol
Rebirth logotype
Rebirth catch frase
The Most Popular Placenta Cream in Australia
IntroductionRebirth’s History : Introd
uction
Rebirth “duo portion”93”Bio-active ingredients sourced
from Australia's purest nature
Established in 1993, Rebirth skin care is the original placenta expert in
Australia. Rebirth laboratories are pioneers of the sheep placenta
cream with its unique formulations.
PBB ProteinThe "duo portion ‘93" of purified
placenta in water and in oil
base : creates silky smooth,
yet highly absorbant
creams & body lotions.
Rebirth ensures its
consistent quality which
is been proven by over
3 million jars of rebirth
placenta cream having
been sold.
Bio-active ingredients sourced from
Australia's purest nature. Many researchers
believe that natural skin care products with
cell extracts have been proven to be more
effective than those without cell extracts.
This is because skin care made from placenta cells
are made with our own biological structure.
Placenta derived from sheep is considered the closet to
humans skin tissue assuring its safeness. Therefore , sheep placenta
extract is effective in maintaining a youthful and vibrant skin.
Section 2
The Company - Rebirth
1. Introduction
2. Brand Positioning
3. Product Range
Section 2
Brand Positioning
Rebirth : Brand
Positioning
Rebirth’s purpose statement :To be the most specialised and knowledgeable in producing
good quality, and affordable placenta products.
Rebirth’s essence :Being the No.1 placenta expert
Rebirth’s trademark positioning statement :Rebirth’s products are affordable, reliable and well researched.
A wonderful Australian product that I can confidently
recommend to my friends.
Point of difference :Being the No.1 placenta expert
Target consumer :Being the No.1 placenta expert
Competitors :Being the No.1 placenta expert
Product rangeRebirth : Prod
uct Range
RB04Placenta Body Lotion with Vitamin E
RB05Anti-wrinkle eye gel with Vitamin E
RB13Lanolin Oil with Vitamin E & EPO
RB14Lip Balm with Vitamin E & Sunscreen
RB17The Best of Rebirth Gift Set
RB21Mini Placenta & Vitamin E
RB22Mini Emu Anti-wrinkle cream with AHA
RB24Placenta rosemoisturising cream
RB31Manuka & Propolis tooth paste
RB33Emu lavendermoisturising cream
RM01Advanced Placenta Concentrate (Day)
RM02Advanced Emu Concentrate (Night)
RM03Advanced Extract Concentrated Skin Serum
RM04Gift Set (Day, Night Cream & Skin Serum)
RM05Placenta Extract Concentrated Skin Serum
RB01Lanolin & Vitamin E
RB02Placenta & Vitamin E
RB03Emu Anti-wrinkle cream with AHA
RB02DTC Placenta & Vitamin E
RB03DTC Emu Anti-wrinkle cream with AHA
Rebirth : The Complete Ra
nge
The Range
Rebirth’s complete rangewith product benefits as listed below
Lanolin Anti-Wrinkle (RB01) Cream with Vitamin E 100g*Lanolin cream for younger skin*Use as a face or body cream
DTC Emu Anti-Wrinkle (RD03) Cream with Aha 100g*Anti-wrinkle + Whitening*Light, gentle formulation
Placenta Anti-Wrinkle (RB04) Lanolin & E Body Lotion 200ml*Anti-wrinkle body cream*Vitamin E reduces scars
Anti-Wrinkle Eye Gel (RB05)with Vitamin E 30g*Reduces wrinkles* Gel, easy to absorb
Lanolin Oil (RB13)with Vitamin E & EPO 125ml*Body Oil after shower* EPO promotes circulation
The best of Re-birth (RB17) Gift Set 460g*RB01, RB02, RB03*Special gift from Australia
Manuka Bio 5 (RP24)Propolis Herbal Toothpaste 110g*Prevents tooth decay*Herbs formula (5)
Emu Anti-Wrinkle Cream (RB22)with Aha 15ml*Anti-wrinkle + whitening*24 hrs time release
Placenta Anti-wrinkle (RB23)with Vitamin E & Lanolin 15ml*Anti-wrinkle, lines*Light, gentle formulation
Placenta Anti-Wrinkle (RB02)Vitamin E & Lanolin 100g*Most popular placenta cream*Reduces wrinkles & lines
Emu Anti-Wrinkle (RB03) Cream & Aha 100g*Anti-wrinkle + whitening*24 hrs time release
DTC Placenta Anti-wrinkle Cream (RD02) with Vitamin E & Lanolin 100g*Helps reduce wrinkles, & lines*Light, gentle formulation
Advanced (RM01) Placenta Concentrate 50g*Concentrated placenta cream*Smooths wrinkles
Advanced (RM02)Emu Concentrate 50g*Concentrated emu cream*Rejuvenates + Brightens skin
Placenta Extract Concentrated (RM04) Skin Serum 25ml*Reduces wrinkles, lines* Minimises age spots, scars
Maximum Skin Treatment (RM05)Gift Set - 3 Items*RM01, RM02, RM03*Special Gift for mature skin
Rebirth : Photography
Photography
The face of rebirthA young, youthful and vibrant look to communicate, represent and
strength the entire concept that lies behind the product and it’s name.
Packaging, Advertising & Point of sale Photograph - cute , clean to appeal to local and tourtistic market
Current Previous
EMU LAVENDER Photo thinkstock 93881765
PLACENTA ROSE PhotoiStock_000004305232Small
HAND CREAM Photo iStock_000009753535Medium
LAVENDER Photo iStock_000009881075Medium
2010 Current face for rebirthiStock_000001786935Medium
ROSE PETALS Photo iStock_000009011113Small
LADY MOISTURISING PhotoiStock_000008685200Medium
1993 Previous face for rebirth
- Youthful_ Trendy- Playful- Optimistic- Clever- Cheeky- Light hearted- Sweet
Section 3
The Company - Rebirth
1. Advertising
2. Signage
3. Merchandising
Section 3
Rebirth : Advertising
Advertising
Rebirth’s Advertisinghas evolved with the times and trends keepign current to what is
appealing to todays market.
Rebirth’s Latest Advertising2009 - 2010
Rebirth’s Latest Advertising1993 - 2008
Rebirth : Store fa
cade signa
ge
Signage
Store facade signageBelow are just a few examples of the different ways the brand can
be used and displayed for store signage.
Hanging signage & awnings
Lightboxes & vynl application on all glass windows
Vynl application and posters
Rebirth : Mercha
ndising - The prod
uctsMerchandising The products
Displaying the entire range together with the exsisting products. This kind of merchandising gives a good overview of the entire range of products.
The range is displayed in groupings, another very strong way of merchandising the products. When displayed in this way you can have the boxes joined together in order to display the entire picture (as shown above with the goatmilk product).
Merchandising products by colour is helpful in identifying between the different various products within the range. This makes shopping easier for the customer.
A fun and playful aspect of the tops of the boxes and how they can be grouped and used again within the store, again adding another way to display creating a strong visual impact.
Rebirth : Mercha
ndising - Displa
y units
Merchandising
Rebirth’s display unitsBelow are just a few examples of the different custom made display
units that can be created for any store selling rebirth products.
Singledisplayunits
Shelving display units with a concept shop
Singledisplayunits
Section 4
The Company - Rebirth
1. Key Graphic Elements
Section 4
Rebirth : Key Elem
ents
Key Graphic Elements
Rebirth’s SymbolsThere are several key elements used across all of rebirths packaging,
throught to advertising and point of sale. These elements are to be
consistently applied across all ranges in the appropriate manner.
SEAL - Mineral Oil & Paraben Free
SEAL - Labratories &Placenta Expert
SYMBOL - Not tested on animals
SYMBOL - Recycled packaging
SYMBOL - Halal certified
SYMBOL - Made in Australia
GRAPHIC ELEMENT - Magnifying Glass - Highlighting PBB Protein
PBB Protein
REBIRT
H LA
BORA
TORIES & PLACENTA EXPERTEST.1993
GRAPHIC ELEMENT - Morter & Pestle Illustration
Section 5
The Company - Rebirth
1. Rebirth Placenta
2. Rebirth Emu
3. Rebirth Lanolin
Section 5
Rebirth : The Range - 3 m
ain ca
tagories
The Range
Rebirth’s has 3 main catagories1st - Placenta
2nd - Emu
3rd - Lanolin
These are the 3 main colours which are used to help brand and
by colour coding and making strong visual identifications towards
each product.
e 100ml / 3.3 FL.OZ
vitamin e 1000iu and lanolin cream
e 100ml / 3.3 FL.OZ
24 hour time release
e 100ml / 3.3 FL.OZ
with vitamin e 1000iu
PMS 163C
PMS 277C
PMS 366C
Rebirth : Emu collection
The Emu collectionHere is a photography to show the complete emu collection
as a group and how it is clearly all from the same series.
Rebirth Emu
Rebirth : Lanolin Collection
Rebirth Lanolin
The lanolin collectionHere is a photography to show the complete lanolin collection
as a group and how it is clearly all from the same series.
Rebirth : Placenta
Collection
Rebirth Placenta
The placenta collectionHere is a photography to show the complete placenta collection
as a group and how it is clearly all from the same series.
2010 Rebirth. All rights reserved. Rebirth is a registered trademarks of Lanopearl Pty Ltd.