Rashin RahimInstitute Of Management in Kerala (IMK)Trivandrum

BRAND MANAGEMENT PRACTICES

Founded :14 March 2013 as Turbo Megha Airways

Commenced operations :12 July 2015 Hubs :Rajiv Gandhi International

Airport(Hyderabad) Fleetsize :3 Destinations :9 Headquarters :Hyderabad, Telangana, India Key people :Vankayalapati Umesh, managing

director Ram Charan, director Prem Kumar, director

Website :www.trujet.com

History.. Turbo Megha Airways Pvt Ltd, operating

under the brand name TruJet, is an Indian low-cost regional airline based at Rajiv Gandhi International Airport in Hyderabad.

It was founded in 2013 by Vankayalapati Umesh, managing director of Turbo Aviation.

The airline, which began operations in July 2015, focuses on connecting Tier-2 cities and targets pilgrims and middle class travellers. As of November 2016, TruJet flies to nine destinations in India using three ATR 72-500s.

It adopted the brand name TruJet in February 2015

Corporate Affairs.. TruJet is headquartered in Hyderabad, a city in

the Indian state of Telangana. It is backed by 20 investors. Vankayalapati

Umesh serves as managing director, Telugu actor Ram Charan is a director and brand ambassador, and Prem Kumar is another director.

V. Umesh founded the airline and is also the managing

director of Turbo Aviation.

Ideology..

Focus Small Going Slow

Plan is to focus on smaller aircrafts and smaller routes

Focus on busy routes between tier II cities

Set Break Even bench mark at 12-24 months from first flight

Trujet plans to offer transport services to and from the airports on these routes

Wise Play’s & Mind Games Trujet purchased 3 of the six three months old 72

seater ATR-72 planes from Malaysian airlines Trujet will benefit fom the lower fuel prices and

tax sops offered to the sector (At mere 1% ) With less than 80 seats there is only 4% sale and

fuel tax comparing with 28% of large aircrafts Since aircrafts weighs less than 40 tonnes Trujet

enjoys landing & navigation free waviers

Fares and Feed back.. Govt is keen to promote low cost

airlines so it is Likely that tax rates will continue to be favourable in near term

In addition to the low fare charges Trujet gives discounts to students and senior citizens allowing the airlines to build strong customer base

Destinations & Network

Air Combat ..

Recruit Advertisements..

Customer Feed back

FLY HIGHTHANK YOU

&HAVE A HAPPY

JOURNEY